Hasta La Creative!

In a sign of how mainstream the U.S. Hispanic market has become, Simon Cowell’s next music competition show will air on Univision rather than an English-language network. Mr. Cowell, creator of “Got Talent” and “X Factor,” turned up at Univision Communications’ upfront presentation for the announcement that “La Banda” will search the U.S. and throughout Latin America to put together the ultimate Latino boyband in 2015.

“When we had the opportunity of creating a show to find the biggest fans in the world, there was only one destination, and that was Univision,” said Mr. Cowell, who appeared at the end of the presentation at the Al Hirschfield Theatre.

Steve Mandala, EVP of advertising sales, chimed in “And we’re ready to develop sponsorship opportunities for all of you.”

Continue reading at AdAge.com

Necole J. Merritt has been named the group VP of corporate communications for the Entergy Corporation. In her new role, Ms. Merritt will provide executive leadership for the company’s internal and external communications organization. She brings more than 25 years of experience in communications leadership in the private sector and academia to her role. She also held senior leadership roles in various companies such as Saturn, BellSouth, AT&T.

Fox Digital Studio has hired Mel Clements as VP of branded entertainment. His role is to work with major advertisers to create IP by providing access to a new generation of creative filmmakers, TV and film writers and promising acting talent. Prior to joining Fox, Mr. Clements worked as a creative experience director for Microsoft’s Yarn. He built his career developing breakthrough marketing campaigns for consumer brands like Nike, Coca-Cola and Microsoft. He holds a bachelor’s degree in political science from Emory University.

MEC has appointed Shenan Reed as the new president-digital for North America. She will lead the company’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America. She brings a strong background in integrated planning to her role. In 2001, Ms. Shenan opened her own agency, Morpheus Media. Ten years later, she merged with the CreateThe Group and remained as the chief media officer as well as SEO, analytics and social and mobile strategy.

Continue reading at AdAge.com

Le photographe américain Patricio Suarez s’applique à capturer la sensualité et la beauté des femmes et des corps nus, essentiellement pris en noir et blanc, avec une lumière qui ajoute tout le caractère érotique à ses photos. De très beaux portraits et de très belles compositions, à découvrir dans la galerie.

Joe Pytka, the director, is to become the fourth recipient of the Lion of St Mark award at the Cannes Lions International Festival of Creativity in June.

Media
KY Gel

Advertising Agency:DDB, Buenos Aires, Argentina
Executive Creative Director:Lisandro Grandal, Fernando Tchechenistky
Art Director:Fernando Errecaborde, Agustín Ballerio
Copywriter:Pedro Botello, Alejandro Juli
Producer:Claudio Migliardo
Production:Ringo
Director:Matias Petric

ITV has reported revenues of £585 million in the first three months of 2014, up 2 per cent year on year, driven by TV spot, pay and digital revenues.

Adam & Eve/DDB has received the most nominations of any UK agency for this year’s D&AD Awards.

(TrendHunter.com) If you’re as excited as the rest of the comic book world is for the latest Ben Affleck Batman film, then you should think about getting this Batman-themed wall decal for your bedroom or living…

Posters designed by teenagers and featured in the gallery below, have been put up around the UK after they won the Arts University Bournemouth (AUB) design competition judged by a panel including the photographer Rankin.