Hasta La Creative!

Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government’s market research roster which has just been announced.

Here’s one way to get drinkers to engage with beer brands online: Extend happy hour.

That is the premise of a new digital program that Carlsberg Group is testing at bars in its home country of Denmark. The initiative encourages bar-goers to upload photos to Instagram, tagging them “#HappyBeerTime” and the name of the bar where they are drinking. The pictures then appear on a TV screen at the bar, with each photo adding a few more minutes to happy hour.

Participating bars must connect a special HDMI stick to an HDTV to make it all work. The payoff for the bar is that their name is shared across Instagram. Carlsberg presumably gets a bunch of people posting pictures of themselves drinking the brewer’s brands, which include its namesake brew, as well as Tuborg, Kronenbourg and others.

Continue reading at AdAge.com

Morrisons has been told by the Advertising Standards Authority (ASA) not to target its alcohol advertising at videos of nursery rhymes shown on YouTube.

(TrendHunter.com) Taking us on a chaotic and crazy journey, photographer Sol Neelman delves into a world full of weird things such as ostrich racing and lingerie basketball in his bizarre sports photo series. 

The…

When Weber Shandwick learned late last year that Interpublic Group of Cos.’ sibling Mediabrands had constructed a system that allowed other shops in the holding company to access its tools and data, the PR giant wanted in.

Now Weber Shandwick can access data down to ZIP codes and geography, and is using Mediabrands’ data to identify and target audiences, as well as study how exposure to earned and social-content prompts behavior like buying habits.

Like Interpublic, most holding companies began centralizing their disparate data resources last year so their agencies could access behavioral data for a small fee. This year, those systems are live, and PR agencies — arguably the most data-deprived of the bunch — are diving in.

Continue reading at AdAge.com

Tesco has reported that like-for-like sales in the UK have dropped 1.3% as it is squeezed by discounters Aldi and Lidl, but is seeking to turn around its fortunes by adding value for customers with a digital Clubcard and its own social network.

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Advertising Agency:Propeg, Bahia, Brazil
Executive Creative Director:Ana Luisa Almeida
Creative Director:Fabiano Ribeiro
Art Director:Aline Biliu, Daniel Prata
Copywriter:Guilherme Caccicio
Head Of Art:Lenilson Lima
Client Team Director:Carol Souza
Account Director:Michele Estevez
Illustrator:Z-Axis, Leonardo Matos

(TrendHunter.com) If you’re a dog owner, you usually don’t mind getting some dog kisses on your hands or cheek, but kissing them as you would your significant other is not as common. Photographer Chris…

Zeebox, the second-screen TV app part-owned by BSkyB, has relaunched as Beamly in an attempt to become less tech-focused and more social.

Wally Olins, the business legend credited with inventing the concept of brand identity, has died aged 83 after a short illness.