Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota’s Hybrid vehicles, implies a short film for the car brand.
Three films made by the agency Wieden & Kennedy have made it into the top 10 most-viewed “cute” ads list, compiled by video analysts Visible Measures.
(TrendHunter.com) The ‘I Hate You’ T-shirt by Tee and Cake tells people how you really feel. This shirt is an ever-so-versatile piece for your tee collection; you can dress it up with a maxi skirt and chunky…
Online
Vodafone
Advertising Agency:Khanna\Reidigna, Amsterdam, Netherlands
Creative Director:Hesling Reidingna
Film
IKEA
The following 3 questions have troubled mankind for centuries: 1. Does God exist? 2. Are we alone in the universe? 3. How does IKEA name its products with those weird names?! We know how to answer the third question! The brief? Inform the Israeli public that although IKEA products are well designed and much thought is put into their production, the price will still remain accessible.
Advertising Agency:Mccann Erickson, Tel Aviv, Israel
Creative Director:Sigal Abudy
Art Director:Kfir Peretz
Copywriter:Idan Kravitz, Udi Avital
Director:Jonathan Gurfinkel
(TrendHunter.com) If you have a dog, you know how hard it is to leave them home alone as you get ready to leave for work, school or an errand; this lonely dog photo series plays on just that, tugging at our…
Online
Microsoft Internet Explorer
Advertising Agency:Minivegas, Amsterdam, The Netherlands
Creative Director:Andrew Watson, Maarten Boone
Executive Producer:Brian Bourke
Prodocer:Tobin Nageotte
Cette maison de verre située dans la ville montagneuse de Maleny à Queensland à été réalisée par Bark Design. Le photographe Christopher Frederick Jones met en valeur les qualités architecturales et esthétiques de cette maison dans une série de photographies à découvrir dans la suite.
Online
Lipton
The case: Re-launch of the Lipton Ice Tea No Sugar variant with new logo and new packaging. The goal: To familiarize audience with the product’s new “look”, raise brand awareness and generate buzz. The action plan: To achieve our goal, we created the application “Guess how many Lipton are in the box”. In Greek, the second syllable of the word “box” sounds exactly the same as “tea” (coo-tea), so the app name had a little pun in there too. The idea was pretty simple. We used a plexi-glass box, we filled it with many-many Lipton Ice Tea cans and then we snapped a picture. That was enough to create a fun and interactive facebook app game also featured on the facebook page Timeline, to raise its engagement. To take part, users simply have to guess how many cans are in the box. To make it easier for users to guess correctly and to incorporate some gamification elements, we created two “helps”. Those are “unlocked” when the number of page Likes reaches certain pre-defined numbers. This makes the experience seem like a team effort, since users share the app and invite their friends to play in order to get the help. Result: Already, in just one day, over 2,000 different guesses have been submitted in order to find the right number of cans. For Lipton Ice Tea No Sugar, that’s pretty sweet. ?
Advertising Agency:Socialab, Athens, Greece
Account Director:Tasos Veliadis, George Anagnostopoulos
Account Manager:Fragiskos Kavroudakis
Art Director:Tonia Loran
Designer:Loukas Roussos
Copywriter:Irini Georgi
The return of “Mad Men” for a seventh and final season last Sunday found Don Draper watching Richard Nixon become president, a smart young executive talking up marketing mix modeling and Freddie Rumsen pitching for Accutron watches, then a technological marvel.
Sex Becomes Potent Ad Influence
Sex was coming out in the ad world, as Grey Advertising newsletter “Grey Matters” pointed out. Whereas once sex was used subliminally, advertisers like Dodge were starting to become more risque in their approach. One of the carmaker’s recent ads, for example, showed a curvy woman saying things like, “Mother warned me that there would be men like you, driving cars like that. Do you really think you can get me with that long, low, tough machine you just rolled up in?'”
Reckitt Benckiser has added Mucinex to the list of brands for which it is reviewing creative duties, Ad Age has learned. This could mean an end to the repulsive Mr. Mucus and his clan who’ve starred in the brand’s ads.
A Reckitt Benckiser spokesman declined to comment on the reviews or whether they had to do with market performance of the brands involved. Reviews for Air Wick and Finish are still ongoing.
Mucinex has been RB’s top focus from an advertising perspective in recent years, according to Kantar Media data, reaching $92 million in measured media in 2012, but spending fell to $57 million last year. Mucinex has handled advertising in-house both before and after RB’s 2007 acquisition of the brand along with the rest of Adams Respiratory Therapeutics.
Evian has launched the second stage of its popular global ‘Amazing Baby & Me 2’ activity, which features the mini Spider-Man character solving people’s dilemmas on Twitter in a campaign run through We Are Social.
(TrendHunter.com) For Elle Russia’s May 2014 issue, model Erika Pattison rocked sporty printed patterns in front of vibrant neon backgrounds.
Pattison showed off her long legs and lean body in several pairs…
Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer.
Wolff Olins has promoted its London managing director Ije Nwokorie to global chief executive after incumbent Karl Heiselman was poached by Apple to take on a marketing communications role.
Le studio de design Bonsoir Paris vient de concevoir la série d’installations Quoi de Neuf pour les Galeries Lafayette. Cette saison, sur le thème de la littérature, voici une imagerie basée sur le principe de la page blanche, avec 16 vitrines mettant chacune en avant un détail ou une caractéristique des produits.
In a Chinese digital campaign for Baileys, two real-life best friends a celebrity and her manager — describe a big fight in their past. The manager backed down first, writing a text message: “I really love you, do you love me?” That’s sisterhood, one of the women explains: Being there for each other despite it all.
In China, sisterhood is in the zeitgeist. Baileys and Adidas, both strong performers in China, are tapping into the concept with campaigns that use the reassuring framework of friendship to promote trends that are still new for many women in China — drinking alcohol and working out.
There’s a reason why there’s something unique about women’s friendships in China. “Most of the target consumers were born in the time of the one-child policy, and most of them grew up without the company of a sister,” said Jennifer Pan, Baileys brand director in China.
Glasgow 2014 is offering a £30,000 prize to whoever in the business community comes up with the best digital idea to engage consumers during and after this summer’s Commonwealth Games.
Google’s shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company’s transition in an industry increasingly dominated by mobile ads.
Google’s shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company’s transition in an industry increasingly dominated by mobile ads.
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