Hasta La Creative!

The return of “Mad Men” for a seventh and final season last Sunday found Don Draper watching Richard Nixon become president, a smart young executive talking up marketing mix modeling and Freddie Rumsen pitching for Accutron watches, then a technological marvel.

Sex Becomes Potent Ad Influence

Sex was coming out in the ad world, as Grey Advertising newsletter “Grey Matters” pointed out. Whereas once sex was used subliminally, advertisers like Dodge were starting to become more risque in their approach. One of the carmaker’s recent ads, for example, showed a curvy woman saying things like, “Mother warned me that there would be men like you, driving cars like that. Do you really think you can get me with that long, low, tough machine you just rolled up in?'”

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