Advertising Agency: The Integer Group, USA
Vice President / Creative: Dan Kiefer
Creative Director: Dustin Bredice
Group Account Director: Greg Neale
Account Supervisor: Krista Johnson
Senior Account Executive: Carrie Solberg
Group Director / Integrated Content Production: Robert Stocking
Producer Julie Bassignani
Executive Art Director: Conor McMahon
Senior Copywriter: Lee Perlman
Production Company / Post FX: Moo Studios
Director: Shaun Sewter
Executive Producer: David Lyons
Producer: Rebecca Donaghe
Key VFX: Seba D’Aprile
VFX: John Bliss
(TrendHunter.com) The next evolution of the nail art fad comes in the form of Cuticle Tattoos. As though blending manicures with the art of henna, it brings another dimension to the nail craze that has taken over the…
In what we’ll call a creative take on those universally awkward coming-of-age moments experienced by everyone fortunate enough to live in a house equipped with HBO, SS+K advertises the network’s streaming service by reminding viewers of the scenes that would be particularly painful to watch with mom, dad and your little sister.
Our favorite part of this campaign is its acknowledgement–nay, embrace–of the fact that very few young people currently using HBO GO actually subscribe to the network.
The lineup of vices is extensive, covering everything from incest:
…to awkward body image issues:
…to that never-comfortable “It’s OK if you’re gay” conversation:
By using social media bots, celebrities, politicians and others can falsely inflate the number of friends and followers they have, possibly swaying public opinion about a new song — or a policy position.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new spots, Burger King is promoting its new Chicken Big King, which has two chicken patties — but is not to be confused with the KFC Double Down, which also has two chicken patties … but no bread. Ad Age’s Maureen Morrison has the story about the return of the Double Down (along with a different spot that’s part of the same new campaign). It’s back for one month only.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Lots of advertisers are anti-tech. But with more and more dorks strapping computers to their faces, anti-wearable-tech has become its own bona fide marketing subgenre.
In this well-timed ad for FirstBank from TDA_Boulder, we are transported into an absurd cautionary tale meets PSA meets totally believable dystopic scenario—as an entire family wears clumsy futuristic computer glasses that present pop-up ads, take selfies, post them to the Internet and generally distract the wearers while they attempt to eat dinner.
The solution, amusingly enough, is the bank's mobile app—which exists as an app on a regular smartphone, not on some wearable device, and so it's actually somewhat old-fashioned. "Get back to the real world," says the tagline. (Yes, apps are now, relatively speaking, "the real world.")
Three other ads take place in the polar opposite of the tech spectrum, Amish country, where stereotypical characters talk of tech sorcery and how inconvenient it is to physically go to a bank. Says one character, "I'd show you, but I'm not allowed to touch this thing."
CREDITS Client: FirstBank Advertising Agency: TDA_Boulder, Boulder, Colo. Creative Director: Jeremy Seibold Art Director: Austin O'Connor Copywriter: Dan Colburn Executive Creative Director: Jonathan Schoenberg Agency Producer: Susan Fisher Production Company: MJZ Directors: The Perlorian Brothers Director of Photography: Marten Tedin Executive Producer: Scott Howard Line Producer: Brady Vant Hull Editing: Cosmo Street Editorial Editor: Katz Assistant Editor: John Bradley Producer: Jamie Perritt Color Correction: Company 3 Telecine Operator: Mike Pethel Mix, Sound Design: Lime Studios Engineer: Zac Fisher Published: April 2014
Ostozhenka, Moscow’s Golden Mile, is now complete. The elite residential complex at Ostozhenka 11 offers the last chance to take up residence in a house of the highest possible standard in this legendary district of the capital. There is no shortage of expensive residential property in Moscow and we had to demonstrate that Ostozhenka is the place to live not only for the wealthiest individuals, but also for the most exceptional residents of the capital.
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