Hasta La Creative!

Samsung has put its global advertising and media accounts up for review.

Le photographe Cody William Smith a fait une série de photographies de paysages parcourus sur les terres d’Amérique, avec un format carré. Il livre des bouts de montagnes, de plages, de jetées, de terres désertiques et de chutes d’eau récoltées pendant ses voyages. A découvrir dans la suite de l’article.

(TrendHunter.com) At a quick glance, a person couldn’t be ridiculed for thinking that the Tire Alligators were real alligators. First of all, for many, such crocodilian creatures are not a common sighting….

Outdoor, Film
Forests of the World

Background: On Oct 28 2013 Denmark was ravaged by the worst storm in history. The tiny welfare nation was in shock. Wreckages of buildings, train lines and cars were everywhere. Everybody was mourning their material losses. But no one thought of all the trees.. Creative solution: Forests of the World and their German sister organisation Oro Verde had previous given voice to the trees with the campaign ‘The Donation Army’. Now it was time to engage the trees once again. So on the very day after the storm, trees all over Copenhagen could be seen with signs asking people for a minute of silence. Results: People picked up the messages and shared it through social media. Traffic to the organisation’s website doubled and engagement on their facebook site increased with 416%. But most importantly: The trees spread consolation all over Denmark and raised awareness for the Forests of the World.

Advertising Agency:Ogilvy, Copenhagen, Denmark
Creative Director:Jakob Staalby
Art Director:Camilla Plough
Copywriter:Jakob Staalby

(TrendHunter.com) The Sport & Street ‘Stardust’ editorial features models that could easily pass for a futuristic boy band. From the colorful hairstyles and equally quirky clothing, the popstar looks…

Television broadcasters are challenging Aereo, an Internet start-up that uses arrays of small antennas to stream over-the-air signals to subscribers.

YouTube’s VP-product, Shishir Mehrotra, has stepped down as the Google-owned video service’s head of product.

The move marks the biggest shakeup in YouTube’s executive ranks since longtime Google ad chief Susan Wojcicki took over as CEO in February.

“Shishir has taken on an advisory role at Google,” said a Google spokesperson, declining to provide further details. Re/code first reported on Tuesday that Mr. Mehrotra had vacated his position.

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