It still hurts / Ça fait quand même un peu mal

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THE ORIGINAL? 
Sony Playstation PSP – 2011
Source : Eurobest BRONZE, Epica BRONZE,
Agency : TBWA (Spain)
LESS ORIGINAL
China Mobile Games – 2013
Source : Adsoftheworld
Agency : Yindu Ogilvy (China)

Weve’s Nigel Clarkson says: ‘Stop, collaborate and listen’

Nigel Clarkson, commercial director of Weve, has channelled the oft overlooked genius of Vanilla Ice ahead of next week’s industry Media 360 event, telling leaders it is time to “stop, collaborate and listen”.

High-Tech Sports Apparel – The Nike Tech Pack Collection is Engineered for Maximum Performance (GALLERY)

(TrendHunter.com) The Nike Tech Pack Collection is a new collection of sports apparel that uses Nike’s cutting-edge Hyperfuse technology. The clothing exemplifies modern sportswear design by delivering three…

BrewDog apologises for ‘not giving a sh*t’ about Dead Pony Club’s rap from regulator

BrewDog, the publicity-hungry craft brewer, has responded in typical forthright fashion to a Portman Group clampdown on one of its products, by apologising for “not giving a shit” about any pronouncements from the drinks watchdog.

Burger King hires Ogilvy’s David as global ad agency

Burger King has appointed David, part of the Ogilvy & Mather network, as its global advertising agency.

Why the over-50s are addicted to tablets

Grant Feller, director of GF-Media, which specialises in digital content for the over-50s, on why tablets are the most important gadget for older audiences.

Mosaic Flooring Patterns

La designer et architecte espagnole Ana Varela a conçu de très beaux motifs de parquets en mosaïque bleue et rose. Ce parquet appelé « Thin Lines » rassemble une belle série de planches en bois avec des sérigraphies de nombreuses lignes et formes géométriques. A découvrir à travers les photos de Jara Varela.

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Creatives You Should Know 2014


Creativity and Ad Age present our annual roundup of the talent behind the ad world’s most innovative work. Read on to find out about the winning pair behind A-B’s Super Bowl winners, the former Electronics Warfare soldier behind category-defying ideas, the Pinterest pro channeling her fashion obsession into standout ideas, the Dutch duo making waves at Droga5 and six creatives who are helping to make B-to-B the most fertile area in creativity today.

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Agencies Adapt as Work Goes From ‘Tentpoles to Tadpoles’


In 2008, Grey New York made a decision that ran counter to the economic reality of the time: It doubled the size of the production facility it was building inside the agency’s then-new office in Manhattan’s Flatiron district. Most companies were cutting back, but Grey was splurging.

It paid off. Today, those edit bays and sound bays — along with the three in-house directors at the agency — are worked around the clock, seven days a week. Demand is high enough that the shop has expanded its production operation in a location five blocks away. “My only regret is not building an even larger facility in-house back in 2008,” said Tor Myhren, worldwide chief creative officer at Grey. Why? Because clients are demanding more content at cheaper price — and they want it done yesterday.

Andrew Robertson, president-CEO of BBDO Worldwide, calls it a shift from “tentpoles” to “tadpoles.” There are fewer big agency-of-record relationships and blowout TV spectacles. In their place are more small-budget work and projects. That’s making agencies grapple with questions like the right number of people to keep on staff; the type of talent and capabilities they need; which projects to pursue; and how to charge for ephemeral, low-cost creative like Vine, Instagram and Snapchat ads.

Continue reading at AdAge.com

Camelot CEO and veteran marketer Dianne Thompson announces retirement

Camelot group chief executive Dianne Thompson is retiring at the end of October, after 14 years leading the National Lottery operator and decades as a celebrated marketer.

Former O2 marketer Shadi Halliwell joins Harvey Nichols in top marketing post

Harvey Nichols has appointed ex-O2 head of brand Shadi Halliwell as group marketing and creative director.

Why Executive Recruiters Rule the Roost at Agencies


Behind many great creative directors stands a great recruiter.

Though they largely operate behind the scenes, recruiters are crucial players in adland, populating the upper ranks at agencies and matchmaking potential hires with an agency’s culture. They know more about the creative-executive landscape than virtually anyone else in the business.

One top-level hire that had their helping hand was Jeff Benjamin, tapped as North American chief creative officer at JWT two years ago. Recruiters were also behind the 2011 placement of Linus Karlsson as chief creative officer at McCann (he has since moved to Commonwealth) and Mark Wenneker joining Mullen as chief creative officer from Goodby Silverstein & Partners in 2008.

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Shaping The Web – Firefox Wants You To Shape the Future of the Web (SPONSORED) (VIDEO)

(TrendHunter.com) The Web needs us. It needs you and others like you to help protect our largest shared resource.

Mozilla is committed to promoting a free and open internet. They created the Firefox browser because…

Booking.com ’empowers’ solo female travellers with TV ad

Booking.com, the travel accommodation website, has launched a global TV ad that features a woman enjoying spending a holiday alone without her partner, Brian.

How Nike, Pepsi, MillerCoors Are Ambushing the World Cup


OFFICIAL WORLD CUP SPONSORS

Adidas

With much fanfare, the athletic brand has begun rolling out the Brazuca, the official match ball of the 2014 World Cup. Adidas allowed fans to name the ball via a public vote last year. They picked “Brazuca,” a colloquialism used to describe something intrinsically Brazilian. Pushes for the ball include several films and a promo that promises free Brazucas to newborns.

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Creatives You Should Know 2014: Lauren Costa and Denise Zurilgen, Ogilvy New York


Ms. Zurilgen, a grad of Pasadena’s Art Center, has turned out notable IBM work of her own, including the visually stunning “Smarter Questions” campaign that coupled provocative headlines about common business problems with eye-catching graphics. At her previous agency, TBWA/Chiat/Day, L.A. she art directed compelling work for The Grammys and Pedigree. The latter included a hilarious print and broadcast effort that tweaked Pedigree’s signature campaign style of black print, photography and yellow background with funny portraits of dogs with outrageous human smiles.

Although b-to-b isn’t always the bastion of creativity, the pair sought roles at the agency to work specifically on IBM, given its impressive advertising legacy with Ogilvy. All the while, they’ve been having plenty of fun bringing a human story to the brand. “Business people are still people, and you still need to tap into a human connection,” said Ms. Costa. “If someone’s looking to buy a server, they’re looking at it the same way we look at buying cars or vacuums. There’s the logical connection and the emotional one. As long as we get on both of those, we’re successful.”

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Sizzling Swimwear Editorials – The Cover Story for the Surfing Magazine Swimsuit Issue is Hot (GALLERY)

(TrendHunter.com) Looking sultry and summery, Britt Maren and Sheila Marquez star in the latest Surfing Magazine Swimsuit Issue.

Using the island of Aruba, it’s hard to focus on the swimwear itself with such…

Creatives You Should Know 2014: Alejandra Garibay, Associate Creative Director, KBS+


On the surface, KBS+ associate creative director Alejandra Garibay looks like a total slacker. On any given day at work, you might find her doing her nails or spending a ridiculous amount of time adding images to her Pinterest account. The 30-year-old Mexico-born graduate of Pasadena, Calif.-based Art Center College of Design is obsessed with fashion and beauty — “My No. 1 passion has always been fashion,” she said. But she’s channeled that love into some very big things, like winning accounts, helping to carve out the agency’s innovative IP ideas and making her audience of 650,000-plus Pinterest followers happy (Ms. Garibay is one of the 250 most followed pinners on the platform).

Ms. Garibay, along with her partner Kat Dropick, is a creative director on the agency’s custom nail polish product, a system that allows polish aficionados to customize their own shades on the spot, like you do at the paint store.

Ms. Garibay’s fashion obsession has also paid off on her client work at the agency. One of her first big projects was an interactive campaign for Armani Jeans that built off a pair of sexy black and white films starring Megan Fox and soccer pro Cristiano Ronaldo. The effort took visitors into the hotel rooms of the celebrities and allowed them to get a closer look into their personal lives — and underthings. “We had these videos of these big stars and thought, how can we milk them to make them bigger, and different?” she explained. “We didn’t have a lot of money, so we recreated the rooms, exactly as in the videos, and created an immersive experience that allowed people to explore and touch everything.”

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Creatives You Should Know 2014: Shachar ‘Chuck’ Aylon, Writer, 72andSunny


He was also a creative on Saatchi’s inventive “Hell of a Job” recruitment campaign, in which agency CEO Yossi Lubaton scoured for great talent within the framework of video game “Diablo 3.”

Even after such accomplishments, Mr. Aylon (who also goes by the name “Chuck” — a moniker others gave him “because my name is so hard to pronounce,” he said) decided to get more field training, of sorts. Last year joined 72andSunny L.A.’s creative education program, 72U. “I wanted to experiment with other types of crafts like 3D printing and Arduino, and meet people from different backgrounds. I didn’t see it as ‘going back to school,’ but as an opportunity to explore new skills in a collaborative environment.”

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Creatives You Should Know 2014: Johnny Dantonio and Mark Sarosi, Anomaly


On this year’s spot, Mr. Sarosi’s “paranoia” extended as far as the wardrobe of the tertiary characters and the animals’ expressions. “We had so many brilliantly trained puppies and shot a bunch of reaction shots –like one where they’d put their head down on the ground with paws on their snouts — but things like that were taking it too far,” he said.

Mr. Dantonio described Mr. Sarosi as the “idea guy” who throws out ideas a mile a minute. Before advertising, Mr. Sarosi had a career in design and architecture, working with respected names like Rafael Vinoly and David Rockwell, and even took time to start his own restaurant in NYC’s Chelsea Market –Ronnybrook Caf — a bricks-and-mortar spinoff of the artisanal dairy brand. Mr. Dantonio, on the other hand, is the one who gives practical shape to the ideas, a skill he honed during previous gigs as a journalist in Nashville and writing digital ads for former presidential candidate Herman Caine. “While I don’t align with his political views, he did pay me a lot of money, which comes in handy when you’re homeless and jobless in New York City,” he said.

The two don’t always work as a team and are “involved in as many brands you see under the Anomaly banner.” But A-B continues to occupy a big chunk of their creative energy. The duo also created the Super Bowl social media effort that let a pup loose on a giant keyboard to post for Budweiser on Twitter and Facebook to help tease the spot in the run-up to the game. Earlier this month, they launched a cinematic baseball-themed ad for Budweiser that showed the brand’s place in the sport’s history and helped relaunch Bud Light in Canada with an integrated effort involving an unusual phone that brings fun and good times to a small town, depending on what’s trending there.

Continue reading at AdAge.com