(TrendHunter.com) Shading a picture has the power to create flat designs into 3D art. The artist Jeffrey Rau has taken this technique and put a superhero spin on it. The images that Rau produces look similar to a…
Nike and The FA have become embroiled in a row over the pricing and design of the new England team replica kit, with shadow sports minister Clive Efford describing the £90 price tag as “disappointing” and QPR midfielder Joey Barton tweeting that it “took the mickey”.
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Au bord d’un lac d’Espagne, Ensamble Studio a décidé de construire la maison « The Truffle » qui a été évidée par une vache nommée Paulina. Faite tout en pierre naturelle, la maison offre un petit cadre agréable où le minimalisme est de rigueur. Des photos signées Roland Halbe à découvrir dans la suite.
Since launching 15 years ago today, Mike’s Hard Lemonade has survived through booms and busts in the flavored-malt-beverage category, fending off competition from the likes of Diageo and Anheuser-Busch. But as the category enters another boom phase, Mike’s might be in for its biggest challenge yet.
So-called FMBs are growing again at impressive rates thanks to demand from flavor-seeking millennial drinkers. That means Mike’s must fight harder to keep — and grow — its share as big brewers again flood the market with fruity and tangy brands, including A-B InBev’s rapidly expanding Bud Light Lime margarita-inspired franchise.
As it responds, Mike’s is making significant changes, including moving off TV to an all-digital approach. That is a notable change for a marketer that in 2012 and 2013 spent a combined $18.9 million on TV ads, according to Kantar Media. Digital offers an ability to “reach consumers more frequently through more targeted messaging and at different moments of truth for them,” said Sanjiv Gajiwala, Mike’s director of marketing activation.
One company will soon own nearly all of the video screens you see every day in many office elevators and lobbies.
Captivate Network, which already owns the bulk of those business screens in elevators, is buying the company that owns most of the screens in lobbies, Office Media Network, operator of The Wall Street Journal Office Network, in a cash and stock deal, the companies said Tuesday. They declined to disclose terms of the deal.
The Wall Street Journal Office Network, the result of a licensing deal between Office Media Network and Journal parent Dow Jones, debuted in building lobbies in 2006 and expanded to elevators a year later. But it always trailed Captivate in terms of the number of people it could reach.
Some water, a squirt and a straw – and a zero gravity plane – that’s all you need.
On Monday, the Media Rating Council lifted its advisory against using viewable impressions as a digital advertising currency metric. For the full background and explanation, see Ad Age’s report, “MRC Tells Ad Industry It’s Okay To Use Viewable Impressions.”
But what does it really mean, in practical terms, for the digital advertising community to begin transacting on viewable impressions?
For brands and agencies, it represents renewed assurance they’ll get the impressions they paid for — a reasonable expectation to be sure. For publishers and networks, it means a period of adjustment that may be painful for those who are unprepared.
(TrendHunter.com) It’s finally April Fool’s day 2014 and the pranksters are out in full force. Usually the pranking is left up to the more mischievous civilians, but even companies can get in on the fun….
Here’s a not-too-distant future Eric Franchi imagines: You order a movie ticket on your phone, then decide to stop at a convenience store to buy snacks. As you stand in the aisle, your wrist vibrates. The company whose candy you were eyeing has sent you a discount.
Mr. Franchi is co-founder of Undertone, a digital ad network based in New York, and one of an ambitious few in adland testing “wearable” products. In three years, he believes, smartwatches will be pervasive — and a booming business for advertisers.
At the Mobile World Conference in February, the world’s largest smartphone manufacturer Samsung unveiled two sleek products in the second generation of its watches with internet capabilities. The Samsung Gear 2 and Gear 2 Neo will land on the market April 8. LG and Motorola have unmasked their own devices. Qualcomm also has its own. So do a gamut of companies, from hardware veterans Sony and Intel to Pebble Technology, a small, scrappy company financed by the crowdfunding site Kickstarter. (And then there’s China, where one analyst said “hundreds” of manufacturers are in the mix.)
Two breakthrough campaigns, a century apart, were held up to show that risk-taking creative work still exists in modern advertising, at the Campaign Creative Exchange.
AMD is trying to use its gaming cred to capture more consumer interest and broaden its business.
Using the tagline “If It Can Game,” the chip maker launched its first consumer-facing campaign in January. Best known among gamers and computer makers, the effort has increased brand engagement, website traffic and survey feedback, Chief Marketing Officer Colette LaForce said in an interview.
The global campaign has used print, digital and in-store ads to deliver the message that if its processor chips can make the most graphic-intensive games more enjoyable, it can deliver a better experience in any device a consumer uses that needs a chip.
The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for British Airways head of brand and marketing Abi Comber.
The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year. Here is the pitch for easyJet group commercial director, customer, marketing and product, Peter Duffy.
McDonald’s will be handed the Creative Marketer of the Year Award at this year’s Cannes Lions International Festival of Creativity for its “creative excellence in brand communications”.
Tesco has got involved with the April Fools’ Day action with an ad for the Cudl tablet, the “world’s first tablet made-for-two”.
The first day of Advertising Week Europe featured high-profile speakers and animated sessions at Bafta, and Campaign, Marketing and Media Week covered everything on our LIVE@AdvertisingWeek blog.
Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.
Focus sur l’artiste espagnol Dionisio Gonzàlez qui a fait la série « Interacciones » en noir et blanc et dans laquelle il prend en photo des maisons et les retouche pour les transformer en maisons futuristes et très designs. Une sélection de sa série est à découvrir dans la suite de l’artiste.
(TrendHunter.com) Brooke Wedlock captures those cherished moments that seem to slip away too quickly—the moments we spend with our loved ones. It’s the serene look that’s shared between a…
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