La jeune photographe hongroise Flora Borsi fait des autoportraits, des portraits et beaucoup de manipulations de photos. Elle fait attention à l’équilibre de ses photos, aux règles géométriques des formes et figures, à la lumière et l’atmosphère qui se dégagent. Une sélection de son travail est disponible dans la suite.
PepsiCo brand Mountain Dew has taken packaging design into extreme sports and created a bottle top that doubles up as a socket wrench, which skateboarders can use to tighten their nuts.
Sony Pictures has launched an out-of-home campaign to promote ‘The Amazing Spiderman 2’ featuring villain Electro played by Oscar-winner Jamie Foxx.
Mobile adspend almost doubled in 2013 to break the £1bn mark and now accounts for £1 in every £6 spent on digital advertising, according to figures from the Internet Advertising Bureau.
“You won’t get me in there,” says Dutch grandma An, as she prepares to take her first ever flight. “Not even for money.”
(TrendHunter.com) This video shows how bodypaint techniques can be used to create stunning visual illusions and imagery. The video appears to show nothing more than a giant black and white painting of Pandora Sphinx…
Thi Lima nous propose de retrouver dans une vidéo intitulée Butterfly une animation 3D du plus bel effet, jouant avec talent sur l’architecture, le design, les formes et les matériaux pour nous offrir un rendu des plus réalistes. Une création impressionnante expliquée en détails sur le site de l’artiste.
Unilever is to launch the fourth edition of its online Pleasure Hunt game to celebrate the 25th anniversary of its Magnum ice cream brand, and will introduce a multi-player option for the first time.
Sainsbury’s, BT and Heineken have been revealed as the three most-shortlisted brands for this year’s Marketing Society Awards for Excellence.
Media, Online
AS Colour
Advertising Agency:Fcb Auckland, New Zealand
Executive Creative Director:James Mok, Regan Grafton, Tony Clewett
Art Director:Freddie Coltart
Copywriter:Matt Williams
Producer:Marijana Hart, Kelly Gillard
Designer:Matt Oak
Planner:Emma Popping
Account Director:Karla Fisher
Head of Content:Pip Mayne
Editor:Reuben Boey, Marko Siraky
Camera:Jared Yearsley, Reuben Boey
GM PR & Activation:Angela Spain
PR Account Director:Kimberly Kastelan
PR Account Executive:Alisha Thomas
Media
The Pilion Trust
Advertising Agency:Publicis, London, United Kingdom
Director:Jonathan Pearson
Creative Director:Andy Bird
Art Director:Jolyon Finch
Copywriter:Steve Moss
Producer:Adam Dolman
DoP:Peter Bathurst
Agency Producer:Sam Holmes, Colin Hickson
Editor:Toby Conway Hughes at Marshall Street
Post Production:Absolute
Sound Design:Wave
Typographer:Andy Breese
Print
Jardiland
Advertising Agency:Rosapark, Paris, France
Chief Executive Officer:Jean-Patrick Chiquiar
Chief Creative Officer:Jean-Francois Sacco, Gilles Fichteberg
Art Director:Paul-Henri Masson, Mark Forgan
Creative Director:Mark Forgan, Jamie Standen
Copywriter:Jamie Standen
Photographer:Achim Lippoth
Retoucher:Christophe Huet- Asile
Print
Faber-Castell
Just imagine.
Advertising Agency:Inbrax, Santiago, Chile
Chief Creative Director:Pancho Gonzalez
Executive Creative Director:Pancho Gonzalez
Creative Director:Carlos Urzúa, Cesar Ojeda
Client Team Director:Claudio Aguilar
Composer:Germán Troncoso
Illustrator:Gorila Studio
Chief Executive Officer:Carolina Pinheiro
A Adidas resolveu levar a Brazuca, bola oficial da Copa do Mundo FIFA 2014, por um passeio ao redor do mundo alguns meses antes do início do evento. “Brazuca Around the World” é uma série de webdocumentários que propõe mostrar a paixão pelo futebol compartilhada por diferentes nações.
Os depoimentos foram registrados por seis câmeras inseridas dentro da bola – apelidada de Brazucam -, o que permitiu a captação de imagens em 360º. Abaixo, o primeiro episódio nos leva a Espanha, onde a Brazuca desembarcou com o objetivo de descobrir o segredo de La Roja: o que torna a Seleção da Espanha quem ela é? A resposta: é preciso um time inteiro para se levantar um troféu.
A próxima parada é a Alemanha. Também possível acompanhar as andanças da Brazuca pelo Twitter ou no site oficial da Adidas.
A criação é da TBWA.
Post originalmente publicado no Brainstorm #9
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7Up is setting its sights on a new, millennial target.
The lemon-lime soda had long looked to appeal to a customer that was older than 35 and, more often than not, a mom. Its marketing messages emphasized its natural flavoring and lack of caffeine. Past campaigns have featured burping bunnies, an improbably happy Brad Garrett — with the tagline “Ridiculously Bubbly” — and a baby Cee-lo Green — with the tagline “Be Yourself. Be Refreshing.”
But with the soda category struggling — it’s declined each of the last nine years — it’s prime time to shake things up. 7Up controls just 1% of the market, ranking as the 15th largest soda brand, compared to Sprite’s 6th place ranking, according to Beverage Digest.
Esquire Editor David Granger pitched a TV show to Adam Stotsky. But the general manager for Esquire Network, the cable channel named after Mr. Granger’s magazine, passed.
“He was pretty frank with me that it was a good idea,” Mr. Granger said, “But his ad salespeople needed to think it would have traction. They aren’t convinced yet.”
That about sums up the first six months of NBC Universal’s Esquire Network as well as its relationship with its namesake magazine. The network is still trying to win over young and affluent men with an ambitious slate of programming, which Esquire magazine editors can critique, but not order up. “Relationships consumers have with magazines are different than what they have with TV networks and programming,” Mr. Stotsky said. “It serves a different audience.”
Print
Correios
Advertising Agency:Propeg, Brazil
Creative Directors:Ana Luisa Almeida, Edu Henrique, Vitor Barros
Art Director:Gus Simões
Copywriter:Mauricio Oliveira
3DStudio:Platinum
Photographers:Bruno Morandi, Jacques Langevin, Danita Delimont
Additional Credits:Renata Sánchez, Renata Barrionuevo, Manoela Cunha, Guilherme Franco, Mel Loiola, Faianne Landim, Graziela Cavaggioni
Getting advertisers to spend their dollars on web video through the Digital Content NewFronts has proved to be a big challenge for companies like Yahoo, Microsoft and AOL. In response, they’re tweaking their pitches to feel more like a TV buy.
A major obstacle for the NewFronts is supply. There’s enough digital video that advertisers don’t feel the urgency to make commitments ahead of time. And many individual web series reach discouragingly small audiences.
Then there’s the ask. Unlike TV networks at the upfronts, NewFront presenters often want marketers to sponsor whole series.
Diageo has partnered with David Beckham and pop svengali Simon Fuller for the launch of Haig Club, a single grain Scotch whisky, in a move the drinks giant claims will “accelerate” the sector.
When meeting Patrick Acosta, with his wide smile and boundless enthusiasm, his most dangerous quality appears to be his wizardry at analytics. But the 43-year-old has hunted and killed over 100 boars with knives; can butcher an animal and pack the meat in under 90 minutes; and could probably best Katniss from “The Hunger Games” in a bow-and-arrow match.
Mr. Acosta, senior VP-director of analytics at Interpublic’s Mullen, has been hunting for 22 years and fishing for 40. “I bought a bow at a thrift store [in 1992] and the rest was history,” said Mr. Acosta. “My wife jokes that when we started dating, I never really did a lot of hunting. Chasing women was taking up most of my time. Now that I’m married, 40% of my time is back, so I get to go hunting.”
The other 60% is spent with his family and work. But work and hunting go hand-in-hand for Mr. Acosta, who eats the meat he butchers, and shares it with his family and others. “I have higher-level thinking [than animals] but their senses are off the charts compared to humans,” he said. “It’s similar to when we’re in a new business pitch or working with clients. We all have our strengths. We’re utilizing them to get a point across or help a client drive business, or whatever it may be.”
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