Hasta La Creative!

(TrendHunter.com) PentaBox is a smart, stretchable and portable travel jewelry case that keeps your small valuables protected when you’re on the go. The PentaBox is made from a single piece of silicone and from a…

Nissan has created the world’s first self-cleaning car prototype and introduced it with an eye-popping NeverWet-like viral spot.

The car's coating isn't actually the well known hydrophobic spray owned by Rust-Oleum, though the effect is similar. Created by UltraTech International, Nissan's coating creates a texture of geometric shapes whose peaks repel water and some oils.

The spot is one delightful minute of watching the Nissan Note crash through puddles and repel filth on the side treated with the hydrophobic and oleophobic coating. Nissan states that splashing around in mud will still dirty the underbelly, tires and windshield of the vehicle, but it's still an exciting development for the lazy among us who hate visiting the car wash.

Currently, Nissan says it has no plans to offer the paint as a standard option, but after the success of this video (2.9 million views and counting), the automaker might rethink that decision. 

Retirement doesn’t have to be about whiling away your days aimlessly, playing too much Candy Crush or spending countless hours on the golf course. Those “golden years” can be the beginning of a whole new life — and even a new career, according to a new campaign for Prudential, created out of Droga5, New York.

The “Chapter Two” multiplatform effort features a series of documentaries, online ads, outdoor and radio that tell the stories of retirees who have begun to fulfill their real dreams only after ending their well-established careers. But not only do the retirees star in the campaign, they created some of it too.

One of the films follows the career path of Carol Lewis, a retired postal worker who goes on to become a filmmaker — and director of another of the campaign’s videos, about Jennifer McKinley, a woman hoping to realize her previously abandoned dreams of becoming a symphony musician.

Continue reading at AdAge.com

(TrendHunter.com) The Oscar Architecture Desk looks like something that would be found in the tent of a safari adventurist. First of all, it appears to be able to fold up due to its X-shaped base. Secondly, it boasts…

The McDonald’s Owner/Operators of Chicagoland and Northwest Indiana have dropped Leo Burnett and named Toronto-based agency Cosette as their new local advertising agency, reports the Chicago Tribune.

The move, which was announced yesterday, shifts the marketing for almost 500 mid-west McDonald’s away from Leo Burnett, who have represented the McDonald’s Owner/Operators of Chicagoland and Northwest Indiana since the mid-80s.

“We’re thrilled to welcome Cossette and their fresh creative ideas to MOCNI,” said Ed Schmitt Jr., MOCNI co-op president. “They have a clear passion for our business, and a proven track record with our counterparts in Canada.”

Cossette is already McDonald’s lead creative agency in Canada, where they handle national brand and regional owner/operator business. This appointment marks their first U.S. assignment, and the agency will be opening up a Chicago office to handle the new business. The new office will be headed by Alyssa Huggins, a veteran of Cossette’s McDonald’s Canada business in Toronto, and staffed by around 20 people, including both Cossette Canadian team members and local Chicago talent.

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