Hasta La Creative!

The lunch meat wars are turning into a battle of the bold.

Two years after Boar’s Head launched its Boar’s Head Bold lineup of intensely flavored meats, packaged-meat giant Oscar Mayer is answering with its own “bold” lineup under the Deli Fresh brand. And its ad campaign goes directly after deli-counter brands like Boar’s Head.

To do so, the Kraft Foods Group-owned brand is unleashing its cantankerous Grandpa Frank character, who in a TV ad, bemoans having to wait in line for deli-counter brands, which he criticizes for being stale and “passed around more than blame at a congressional hearing.”

Continue reading at AdAge.com

Jack Daniel’s has appointed Splendid Communications to help launch a campaign reminding consumers of the whiskey brand’s ties to music.

On a freezing Saturday in February, 200 yoga enthusiasts boarded a boat on the Huangpu River in Shanghai. The yoga-on-a-boat event was part of Lululemon’s rollout in China to the delight of local consumers, some of whom have long known the brand and bought it overseas or online. Participants, mostly women, went to the showroom afterward for a shopping spree. The Lululemon founder’s disparaging remarks about women’s bodies, and his subsequent stepping down, had little relevance to these consumers. They were happy to have another brand option.

Their enthusiasm speaks to a larger trend emerging slowly in China: women’s sports. In China, personal empowerment — rather than national pride and Olympic bids — is starting to define people’s involvement in sports. This is particularly true for women.

As Chinese women become more important in the economic and social fabric of society, they are trying running, yoga, tai chi, Zumba, dancing, swimming, archery, golf and team sports like ping-pong, tennis, badminton and volleyball. Interest is rising in equipment-heavy winter sports such as skiing. Savvy female shoppers are switching their attention from the latest Louis Vuitton and Gucci handbags to buying the most fashionable yoga pants and slip-proof headbands. They are paying for gear, classes, coaching and athletic events.

Continue reading at AdAge.com

St Luke’s has added the UK account for Heineken beer to its Strongbow cider business.

What is it about Budweiser’s long standing relationship with the World Cup, a full 25 years of status as official beer sponsor, that doesn’t sit well with me?

(TrendHunter.com) There is nothing new about the Harajuku street style fad, yet Tokyo Adorned by Thomas Card, a photographer based in New York City, captures it in a different light. Instead of being shot in their…

L’artiste Misha Shyukin, basé à Londres, est créateur d’animation. Passionné par les mouvements graphiques, l’artiste réalise cette vidéo basée sur les objets qui flottent. Une conception étrange et abstraite, et à la fois très esthétique caractérise ces 85 secondes d’oeuvre artistique. Plus de détails dans la suite de l’article.

The Marketing Society has revealed its shortlist of nominees for the 2014 Marketing Leader of the Year, with the likes of British Airway’s Abigail Comber and Waitrose’ Rupert Thomas in the running for the accolade.

Campaign, Marketing, Media Week and Brand Republic have kicked off their coverage of Advertising Week Europe 2014 with their dedicated live blog.

Ahead of today’s launch of London Live, its editorial director, and former Campaign editor, Stefano Hatfield, explains why he believes the capital will never be the same again.