(TrendHunter.com) If you take a look at most styles of modern male imagery, you can almost smell the testosterone. Getting to men has changed a lot over the years, but a slightly restricted, subtle approach remains…
Champs Sports has named Translation its new lead agency after a review, the companies said.
The shop will handle advertising and social media for the athletic footwear and apparel retailer, provide analysis of initiatives and ad spending, and establish a consistent look across in-store and digital channels, the agency said in a statement.
The account had most recently been handled by Los Angeles-based Zambezi, which picked up the account in 2010, but the agency and the company parted ways in the third quarter of last year. “We’re proud of the work we did in collaboration with the Champs team — including three consecutive years of sales lifts during our tenure,” said Chris Raih, said Zambezi’s founder and managing director.
Print
Bekol
If You Need to Turn it Up – You Need a Hearing Test.
Campaign foe Bekol, Organization of Hard of Hearing and Deaf People in Israel.
Advertising Agency:BBR Saatchi & Saatchi, Tel Aviv, Israel
Ceo:Yossi Lubaton
Chief Creative Officer:Nadav Pressman
Creative Director:Eran Nir
Art Director:Ale Feldman
Copywriter:Lior Shoham
VP Account Group Head:Maya Salomon
Account Supervisor:Moran Lupo
Account Executive:Reni Bracha
Vp:Dorit Gvili
Production:Dorit Gvili
Illustrator:Ido Hirshberg
Print
Jack Daniel’s
Advertising Agency:The Furnace, Sydney, Australia
Executive Creative Director:Tom Spicer
Art Director:Luke Duggan, Darren Cole, Nic Adamovich
Group Account Director:Michael Stevenson
Agency Producer:Chris Hulsman
Designer:Nic Adamovich, Darren Cole
Illustrator:Jacky Winter
Group Designer:Luke Duggan
Account Manager:Natalia Kowalczyk
Print
Volkswagen
Advertising Agency:DDB, Sydney, Australia
Executive Creative Director:Dylan Harrison
Creative:Michael Ashton, Lazrus Simons
Creative Group Head:Steve Hall, Dan Seager
Managing Partner:Nicole Taylor
Group Business Director:Duncan Stevens
Account Manager:Harry Mountier
Planner:Russ Mitchinson
Art Buyer:Leesa Murray
Illustrator:Mike Watt
The goal of the studio, Mr. Cottrill said, is not to groom the next idol. Rather, it’s about providing the Converse core demographic — musicians — with an unforgettable experience that aims to get them advocating the brand. “It’s less about putting a number on it and more about realizing that people have always been media. We’ve provided musicians with experiences they’ll never forget. The measurement is that. We’re building ambassadors for the brand. By doing something good for them, we see over and over again that they speak on our behalf.”
Converse has also been creating unforgettable moments for more-established talents. In 2008, along with its agencies Anomaly and Cornerstone, it launched “3 Artists, One Track,” which brings together artists both well-known and up-and-coming from different genres to create a new song. It kicked off with a track from Pharrell, Julian Casablancas and Santigold, followed by three more songs by combos Matt & Kim, Soulja Boy and Andrew W.K.; Gorillaz, Andre 3000 and LCD Soundsystem’s James Murphy; and Kimbra, Foster and A-Trak.
Just last week, after a two-year hiatus, the brand announced its ninth collaboration, an unexpected mashup of Frank Ocean, Diplo and Clash guitarist Mick Jones. For the artists and fans, it’s a win-win. “It’s really about providing artists the opportunity to work with people they’ve never worked with,” said Mr. Cottrill. “Everybody gets paid, we give the song away and we don’t make any revenue off the creation of the content.”
TNT: “Ewing Energies”
On the other side of the Atlantic, TNT set out to promote the third season of “Dallas” last month by installing the first Ewing Energies flagship gas station in Manhattan — with prices set to kill the competition at $1.98 a gallon. Located at 10th Avenue and 37th street in New York, the station was open from 8 a.m. to 8 p.m. on Feb. 24, the day of the season premiere. One of the show’s stars, Josh Henderson, even stopped by for a visit.
If social media is to believed, people living in major cities can’t leave their homes without bumping into a prank featuring a vomiting baby or an elaborate interactive installation involving celebrities or artists.
This is so-called experiential marketing — loosely defined as messaging you can touch, feel or view in a physical space. It’s on the rise in recent years as marketers of everything from cars to movies aim to make their brands a tangible presence in consumers’ lives either in person or digitally through YouTube videos, tweets and Instagrams.
Marketers are spending more on experiential even though return on investment measures are murky. According to the Event Marketing Institute’s EventTrack study, marketers spent an estimated 4.7% more last year on event and experiential marketing. The study also indicated that experiential is growing faster for companies with more than $1 billion in total revenue, which hiked their experiential budgets 9.8% in 2012.
Media
Subaru
Have you heard of the toy, StickBomb? Flat wooden sticks are woven together under tension, which then fly apart like dominos when one is removed. So what happens when this toy is pitted against a radio control model WRX STI? Find out in this dramatic, fun-filled video.
Film
Dewars
In Lebanon, the new generation is disconnecting from its past. Its heritage is being lost and it is becoming a society with no clear identity; but some Lebanese are choosing to keep their culture alive. True to its values, Dewar’s believes that reviving the heritage and passing it on to the future generation is something that is just worth doing. Just like Dewar’s, the protagonist of the film believes in the values of the past, which is why he refuses to give up on his heritage, and chooses to revive it.
Advertising Agency:Impact/Bbdo Beirut, Lebanon
Film
Waterfront City
Do you long to wake up everyday to the captivating sound of the seabirds, embrace the absorbing ocean perfume or indulge your eyes with the fascinating sunset? Waterfront City Marina is a master planned mixed-use community that makes your dream a reality. Blending the serenity of the Waterfront lifestyle and the vibrant community feel, this lively city offers you proximity to the capital in a stress-free environment and that constant breath of fresh air.
Advertising Agency:Impact/Bbdo Beirut, Lebanon
(TrendHunter.com) Italian design firm T°RED has collaborated with Ricerca Sistema Energetico, which is an energy research institution, to create the e-QBO power cube.
This customizable cube uses the sun’s…
Print
Community Development Authority
Advertising Agency:Spark*, Dubai, United Arab Emirates
Creative Director:Yayati Godbole
Art Director:Yayati Godbole
Copywriter:Jamal Iqbal
Illustrator:Still Images
Photographer:Stock
(TrendHunter.com) If your house is the go-to place for parties, a mini beer pong set will be your life-saver.
While beer pong is a game that is almost always played at house parties, having the space to set up a…
(TrendHunter.com) The photo series titled Roses by Luca Meneghel, an Italian photographer based in Bolzano, is aptly named. Soft, frail and full of feminine beauty, there may not be actual roses in the photoshoot,…
(TrendHunter.com) Taking on a subject only few know the inner workings of but that is gaining a lot of importance lately because of the the global issue of the disappearing bees, documentary travel photographer…
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| THE ORIGINAL? New Yorker Cartoon – 02/2013 Source : CondeNast Store Artist : Liam Walsh (USA) |
LESS ORIGINAL The Phone Cone – 11/2013 Source : ThePhoneCone Agency : InHouse (Oregon, USA) |
LESS ORIGINAL Coca-Cola Social Media Guard – 2014 Source : Dubaï Lynx GOLD Agency : Memac Ogilvy Dubaï (UAE) |
(TrendHunter.com) The North Face White Label lookbook showcases a range of practical clothing items and accessories for the outdoors in a playful way. Instead of embracing what Mother Nature has to offer, it is shot…
From Adbusters #112: Blueprint for a New World, Part 1: Psycho
Two capuchin monkeys are in a cage, separated by a wall of wire. They can see one another clearly. Next, they’re given the same task—when the researcher asks, they are to hand over a rock. The first capuchin completes the task and in return is given a delicious grape. Now it’s the second monkey’s turn … and the action begins.
He performs the task in identical fashion, but instead of being rewarded with a grape, he is given a bland slice of cucumber. This capuchin puts the cucumber in its mouth for a few seconds, then spits it out and throws the cucumber into the face of the researcher. The whole process is then repeated.
This time the capuchin who received the cucumber watches the grape-receiving capuchin closely. And on their turn, they take care to do the task perfectly, mimicking their counterpart in every way, even tapping the rock against the side of the cage to make sure nothing is wrong with it.
After handing it over, the capuchin is given a cucumber just the same. This time he really loses it.
The cucumber is thrown into the face of the researcher immediately. The capuchin then climbs the wire wall between the two cages, shaking it aggressively, desperately trying to draw attention to the fact that for the same task, the pay was unequal.
Despite dozens of charges, French officials have been confounded in efforts to stop the performances of Dieudonné M’bala M’bala, who is seen as anti-Semitic.
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