Hasta La Creative!

B&Q is on the hunt for a digital agency as part of the marketing overhaul that saw it replace Karmarama with WCRS on its advertising account.

The PR agency working on MasterCard’s sponsorship of the Brit Awards has climbed down over an apparent demand for coverage in return for accreditation after a backlash from journalists that has sabotaged the brand’s #PricelessSurprises push on Twitter.

IN 1980, when DDB Worldwide Chairman Emeritus Keith Reinhard was CEO at Needham Harper Worldwide, he found himself contemplating the network’s growth and the affect that it would have on the agency. “We believed that culture was so important, but how do you keep that alive when you can’t physically be in 86 countries? The people have to feel that they’re in touch with management and leadership.”

His solution to that problem? A fax.

Well, not just any old fax, but a very special one from Mr. Reinhard himself. He decided that every week he’d send an inspirational note to his team around the world. “This was way before email, but how could we create that feeling that everyone was part of something bigger?” he said. He wrote each on ruled paper, turned sideways — a gentle design reminder that “rules are to be broken, rules are prisons,” he said. He titled each memo “Any Wednesday,” after the 1964 Broadway play, but also “because that would allow me to write ‘any’ Wednesday. Then I soon discovered if I didn’t do it ‘every’ Wednesday, I wouldn’t do it at all.”

Continue reading at AdAge.com

More windows

But what happens when it ceases to be a bright, shiny object and becomes something more banala tool to stay on the grid and to sign into other internet services that you check periodically, but not everyone’s favorite window into the lives of people who are dear to them. We’re perhaps approaching that stage in the U.S.

There are a growing number of windows we can open on our mobile screens. One is Instagram, which Facebook had the foresight to buy, and another is Snapchat, beloved by teenagers, which it lacked the wherewithal to acquire. And there are plenty of other messaging apps that are hoarding eyeballs; undoubtedly another social phenomenon of Snapchat’s magnitude will emerge too.

Continue reading at AdAge.com

Time Out Group has appointed Kimberley O’Hara, the digital sales development director at Johnson Publishing, as chief commercial officer to lead its international commercial presence outside North America.

Beavers Strip Club & Bar has had an ad banned for being irresponsible and likely to cause serious or widespread offence.

OMD UK has poached Kelly Parker, the head of planning at Havas Media, as a client partner for accounts including its recent win, SSE.

(TrendHunter.com) Imaginative graffiti artist ‘Phlegm’ is well known for creating images of unusual creatures, but his latest installation seems more edgy and menacing than his other works. These pieces,…

(TrendHunter.com) This intimate portrait series by photographer Braden Summers is entitled ‘All Love is Equal’, and focuses on happy same-sex couples in romantic settings. Summers traveled the world for…

Le directeur artistique allemand Daniel Sax s’est inspiré d’une vidéo de David Shiyang Liu reprenant la voix du journaliste Ira Glass dans une interview où il explique l’écart qu’il y a entre les goûts de quelqu’un et ses compétences. Avec « The Gap », Daniel Sax a donc mis en image de manière conceptuelle les paroles d’Ira Glass, mot-clef par mot-clef.

La vidéo de David Shiyang Liu.