Le designer anglais Jay Watson a créé une table en bois thermochromique qu’il a appelée « Linger a Little Longer ». En effet, la peinture noire réagit à la chaleur du corps et des objets en se décolorant. Un objet design très original Thermochromic Table qui est à découvrir en images dans la suite de l’article.
So you still think Nascar drivers are not real athletes?
Nascar and ad agency Ogilvy & Mather, New York, will try to challenge the stubborn image of drivers as beer-guzzling good ol’ boys as part of a new brand campaign breaking during Fox’s telecast of the Daytona 500 Sunday.
Ogilvy’s three new brand spots are designed to work together to promote Nascar’s new 2014 season, said Kim Brink, Nascar’s VP of marketing.
Nem só de trollagem se vive no universo dos comentários na internet. Pelo menos é o que comprova 100 Reasons to Love Volvo, projeto desenvolvido pelo ilustrador Matt Johnstone, da Jelly London, para a Volvo do Reino Unido.
Para comemorar a marca de 100 mil likes no Facebook, a montadora solicitou aos fãs que compartilhassem suas histórias e lembranças favoritas com seus carros, que foram ilustradas por Johnstone. O resultado foi um trabalho único, que teve sua criação registrada em vídeo.
Post originalmente publicado no Brainstorm #9
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Watch out, YouTube. Amazon is coming after your ad dollars.
The e-commerce giant has begun slotting preroll ads within the latest crop of Amazon Studios-produced original series pilots to stream through its Netflix-rival Amazon Prime Instant Video service. The move combines two of advertisers’ biggest wishes — premium content and a measurable audience — on a service that venture capitalist Mark Suster once called “the biggest threat to YouTube.”
Yes, Amazon has an ad-supported video business, which puts it on a collision course with YouTube, Hulu, Yahoo, AOL, and to some extent, TV.
While Americans shell out for Netflix subscriptions to see the second season of “House of Cards,” Chinese audiences watch it for free on Sohu.com’s online video platform. In China, people just have to view 20 seconds of commercials for Infiniti and Crest before the opening credits roll.
Episodes of the political thriller’s second season have had 14 million total views since Sohu put them online a week ago, simultaneously with the U.S. Other U.S. shows are even more popular in China: Zombie drama “The Walking Dead,” airing on another platform, Youku, averaged more than 13 million views per single episode in the third season.
Though there’s plenty of pirated content floating around the Chinese internet, Sohu and Youku Tudou have paid for the Chinese rights to dozens of foreign shows. They bet that viewers would choose non-pirated options if they were convenient, and that platforms could draw in advertisers if viewership was good.
While Americans shell out for Netflix subscriptions to see the second season of “House of Cards,” Chinese audiences watch it for free on Sohu.com’s online video platform. In China, people just have to view 20 seconds of commercials for Infiniti and Crest before the opening credits roll.
Episodes of the political thriller’s second season have had 14 million total views since Sohu put them online a week ago, simultaneously with the U.S. Other U.S. shows are even more popular in China: Zombie drama “The Walking Dead,” airing on another platform, Youku, averaged more than 13 million views per single episode in the third season.
Though there’s plenty of pirated content floating around the Chinese internet, Sohu and Youku Tudou have paid for the Chinese rights to dozens of foreign shows. They bet that viewers would choose non-pirated options if they were convenient, and that platforms could draw in advertisers if viewership was good.
Three has released a campaign featuring a young girl singing Starship’s ‘We Built This City’ as a follow-up to 2013’s viral smash, “the pony”.
(TrendHunter.com) Confectionery packaging plays a big roll on whether or not the consumer will tear into the sugary goodness of whatever sweet product stands before them.
Consumers have grown used to the typical pop…
Não é um filme novo. Majorité Opprimée foi lançado oficialmente em outubro de 2010, mas foi só agora, ao ser disponibilizado no YouTube com legendas em inglês, que o curta-metragem de Eléonore Pourriat começou a chamar a atenção do mundo. Desde o começo do mês, foram mais de 7 milhões de visualizações de Opressed Majority (ou Maioria Oprimida), título que coloca o sexismo sob uma nova perspectiva ao inverter os papéis sociais de homens e mulheres.
A diretora Eléonore Porriat imagina uma sociedade dominada pelas mulheres para mostrar um dia na vida de Pierre e como ele é obrigado a lidar com o constante assédio sexual em espaços públicos. O que começa com investidas verbais acaba evoluindo para uma violência física – com o protagonista sendo atacado por um grupo – e psicológica – com a descrença primeiro da polícia, depois de sua esposa, Marion.
Aliás, a completa ausência de empatia de Marion chega a ser um pouco chocante. Após contar sobre o ataque, Pierre ouve dela que não veio antes porque estava em uma reunião, mas que ao menos conseguiu acabar com eles.
“Eu queria que ela não imaginasse, não simpatizasse, não fosse capaz de sentir o que ele sente”, disse a diretora ao jornal The Guardian. “Frequentemente, quando as mulheres são atacadas, as pessoas dizem que é culpa delas. Até mesmo pessoas próximas. Era isso o que eu queria dizer com esta personagem”.
É claro que Opressed Majority concentra em pouco mais de 10 minutos eventos que podem acontecer ao longo de uma vida inteira, e provavelmente há quem duvide de que situações como estas aconteçam, fazendo parte do tradicional mi-mi-mi feminino/feminista. De qualquer maneira, vale uma reflexão: e se fosse com você?
O curta-metragem está em francês, com legendas em inglês.
Post originalmente publicado no Brainstorm #9
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Digital’s share of revenue at magazine publishers more than doubled last year, according to the Professional Publishers Association’s Publishing Futures survey, although print still dominates the income model.
After four years of tumbling sales, organic food is back in favor with U.K. shoppers. Big spenders and younger, environmentally-conscious consumers pushed sales which fell 12% in 2010 back to 1.2% growth, according to Nielsen.
At the U.K.’s largest supermarket, Tesco, organic banana sales were up 60%, organic feta cheese up 95%, and organic whole milk up 40%, while at rival Sainsbury’s, organic sales rose a full 7% last year.
Organic food supplier Abel & Cole, which came close to collapse in 2009, reported a 24% increase in sales to $63 million for 2013. Even with the recession still biting and wage increases negligible, Brits somehow found $2.1 billion to pay premium prices for organic food.
Social video experts Unruly review the latest viral ad from Cadbury
Au bord du Puget Sound, un bras de mer du Pacifique situé dans l’état de Washington, un vieux garage oublié a été rénové en cabane illuminée par l’agence Graypants, basée à Amsterdam et à Seattle. Avec ses baies vitrées, la cabane offre une magnifique vue sur l’eau qui est à découvrir dans la suite de l’article.
Yesterday I found myself posting the words #lovecurling on a social network. It poses an interesting question. Was it a momentary aberration or do I actually, in fact, love curling?
A five year-old girl cycles down the road with a cat called Simcris Bronte Bronjoy in the bicycle belting out the 1985 power rock anthem ‘We Built This City’ by Starship.
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
The former staff members at StrawberryFrog’s now-defunct Amsterdam office have seen their legal action against their old employers collapse, after the Dutch agency was declared bankrupt.
“It’s… wait a second, what’s hiding behind this pencil? Oh an iPad air! I almost didn’t see you there. And what’s this, hiding behind the iPad? Ah, the even thinner Galaxy Tab Pro 10.1!”
Après la série Floating, le photographe hongrois Bence Bakonyi a fait une série sur une des villes qu’il aime et dans laquelle il vit : Shanghai. Il passe de lieux délabrés à des lieux vides en représentant l’architecture des milieux modestes avec une lumière blanche qu’on retrouve dans toute la série, même à la tombée de la nuit.
The Marketing Agencies Association has appointed Simon Hathaway, the president and global head of retail experience at Cheil, as its new chairman, replacing Ian Millner.
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