Olympics Over, But Avaya Hopes Its Payoff Just Beginning
Posted in: UncategorizedAs the Sochi Olympics got underway earlier this month, much of the talk focused on Sochi’s barely functional hotels and oddly arranged bathrooms. The images of the dilapidation spread through social media, and quickly gave the impression that the city’s infrastructure was a mess. But, the photos were posted via working wifi and cell networks — meaning Sochi, ragged as it may have looked, was at least connected.
Avaya, the business communications company behind these networks, set them up in exchange for “in kind” benefits from the International Olympics Committee. But the company claims it’s getting a healthy return on its investment via the work its Russia presence is generating and, perhaps more importantly, the marketing value that comes along with being an “official supplier” of the games.
“The Olympics is probably the most visible customer that we have,” said Roberto Ricossa, VP Americas marketing and inside sales at Avaya. “This has, without a doubt, served as a flagship of customer reference that has opened the doors for many many other customers worldwide.”
