Feb
03
Wonderful Pistachios: Stephen Colbert
Posted in: Uncategorized
Advertising Agency: FireStation, USA
Feb
03
In Shocking Upset, RadioShack Wins the Super Bowl
Posted in: Uncategorized
Dear Ad Review reader,
I get it. You’re angry. I did not like your favorite ad. Or I liked an ad that was totally stupid. Or, worse, I trashed an ad that you personally worked on. On top of that, I totally missed that ad. And that other ad. And two other ones. And what about Ford?
Here’s the deal. Ad reviewing, like any other reviewing, is subjective. And for the Super Bowl, it’s even more nebulous. Because what makes a good Super Bowl ad doesn’t necessarily make a good ad-ad. There are different expectations.
Feb
03
One-Stop Shopping for All the 2014 Super Bowl Ads
Posted in: Uncategorized
Relive the highs and lows of advertising’s biggest game of the year. We’ve gathered all the spots in one convenient place so you can watch them — and judge them — over and over again.
Note: Ad Age defines Super Bowl ads as national ads that ran between kick-off and the final whistle.
Follow Ad Age on Twitter.
Feb
03
At DC, Comic Book Covers Get Cross-Marketing Role
Posted in: UncategorizedDC Comics is using its covers to promote Scribblenauts Unmasked, a video game released by Warner Bros. Interactive Entertainment last year, as well as a line of toys that will come out this month.
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Feb
03
Microsoft celebra o poder da tecnologia em comercial no Super Bowl
Posted in: UncategorizedEm sua estreia no intervalo publicitário mais caro do mundo, a Microsoft traz casos reais da tecnologia colaborando e mudando a vida das pessoas, com foco naquelas com algum tipo de deficiência.
Começa com o ex-jogador do New Orleans Saints, Steve Gleason, que atualmente enfrenta uma doença degenerativa. Ele utiliza uma tablet Surface Pro controlada através dos olhos, e que se transformou na sua voz.
A marca detalha nesse site todos os casos mostrados no comercial.
>> Confira nossa seleção de comerciais do Super Bowl 48
Post originalmente publicado no Brainstorm #9
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Feb
03
Bob Dylan estrela comercial da Chrysler no Super Bowl
Posted in: UncategorizedDepois de Clint Eastwood e Eminem nos anos anteriores, a Chrysler trouxe Bob Dylan como seu porta-voz no comercial para o Super Bowl.
É o mesmo papo patriótico de sempre, se orgulhando de um carro feito na América: o novo Chrysler 200. Dylan aparece e narra frases como: “Deixe a Ásia fazer o seu smartphone. Nós construiremos o seu carro”.
Há quem ainda se assuste com um cara que foi tão contra-cultura protagonizando campanhas publicitárias, mesmo ele já tendo feito isso várias vezes. Apenas que, certamente, essa é a mais marcante delas.
>> Confira nossa seleção de comerciais do Super Bowl 48
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Feb
03
Chrysler’s Bob Dylan Super Bowl Ad A Giant Fail
Posted in: Uncategorized
It’s kind of like the rule of movie sequels. In almost every case, the sequels are never as good as the original. And this is the case with Bob Dylan’s Chrysler ad. After Clint Eastwood, there really is no follow up. Hey, Dylan is awesome but “There’s nothing morew American than America”? Really? Really?
Feb
03
Bureau of Civil Affairs: T-shirt design for orphans
Posted in: Uncategorized
Brief: A lot of babies become orphans after the earthquake, they cannot enter the new family because people don’t know much about the adoption process.
Idea: We printed a picture of the baby in the back of the t-shirt, and as work wear for staff of public campaign, and distributed to the adoption applicants and donors.
Result: Which greatly attracts public attention by the special form of Visual Media and interpersonal communication ,and easy to reach out to communities, schools, shopping malls, commercial buildings, and other occasions through fluidity of medium. The dissemination event becomes a Topic, and continued to receive telephone counselling after a week.
Creative: Li Cheng Rui
Feb
03
Comics in the Classroom: Pearl Harbor
Posted in: Uncategorized
Get your class to the heart of the story.
Advertising Agency: ah!, Leeds, UK
Concept: Shaun Loynds, Jon Leigh
Designer / Art Director: Adam Humphries
Copywriters: Jon Leigh, James Ball
Illustrators: Giancarlo Caracuzzo, Amy Pearson, Jim Connolly
Feb
03
Comics in the Classroom: Becket
Posted in: Uncategorized
Get your class to the heart of the story.
Advertising Agency: ah!, Leeds, UK
Concept: Shaun Loynds, Jon Leigh
Designer / Art Director: Adam Humphries
Copywriters: Jon Leigh, James Ball
Illustrators: Giancarlo Caracuzzo, Amy Pearson, Jim Connolly
Feb
03
Comics in the Classroom: School Edition 1
Posted in: Uncategorized
Get your class to the heart of the story.
Advertising Agency: ah!, Leeds, UK
Concept: Shaun Loynds, Jon Leigh
Designer / Art Director: Adam Humphries
Copywriters: Jon Leigh, James Ball
Illustrators: Giancarlo Caracuzzo, Amy Pearson, Jim Connolly
Feb
03
Delonghi: Coffee, precisely as you like it
Posted in: Uncategorized
Delonghi Coffee is precisely as you like it
Advertising Agency: Glickman Nettler Samsonov, Tel Aviv, Israel
Creative Director: Y
Art Director: Dudi Ben Simon
Copywriter: Noam Fathi
Superviser: Merav Duek, Photoshop: Yaron Zarfati
Published: December 2013
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