Hasta La Creative!

With Valentine’s Day less than two weeks away, a few creatives at San-Francisco based agency Swirl are releasing a video called “Less Than One” with an accompanying website.

The 5:30 “Less Than One” explores the question, “Do you believe in a soulmate?” as a couple wrestle with that question. The woman asks her boyfriend this at the beginning of the video, and he replies that it just doesn’t make sense. He then examines the likelihood, mathematically, of her finding the right guy, and by the end seems to concede that perhaps fate does play a role in finding the right person. “Less Than One” is well-produced, written, and acted enough to make all this watchable and slightly less cheesy than the synopsis I’ve just provided might suggest. The accompanying website allows users to input information about their location, age, and romantic preferences to calculate their own chances of finding a soulmate — although their calculations seem to ignore the possibility of finding someone outside your nearest city, kind of a big oversight in the age of Internet dating sites. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

As more and more members of the international media arrive in Sochi to cover the Winter Olympics, only to report hotel rooms that aren’t ready and even water that’s not drinkable, the Russians are defending their honor.

On the subject of this tweet, for example …

Continue reading at AdAge.com

Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole Facebook Look Back thing.

Below, check out Flo's "Look Back" video, which is apparently a parody, unless Facebook approved the unicorn image at the end instead of the Like sign. In fact, Flo's whole video is about unicorns, which she's been associated with ever since a 2010 ad, when she exclaimed that homeowners and auto insurance, bundled together, is like "unicorns and glitter."

There's also a Unicorns & Glitter tab on her Facebook page, where you can get more intimately acquainted with all things Flo.

Production company B-Reel recently premiered their film “A Living Soul” — directed by noted commercial and music video director Henry Moore Selder – at the Gothenburg International Film Festival, receiving an honorary mention from a jury who declared ““For a film with outstanding use of visual effects, it manages to visualize mind-boggling existential questions in a manner equally playful, hilarious and poetic.”

Selder was pleased with the film;s reception, stating that it was “great that the jury motivation highlights the seriousness of the questions that the film poses, while acknowledging the humour involved. This is the exact combination that drew me to the source novel in the first place!”

“A Living Soul” will make its international premiere at the Clermont-Ferrand International Short Film Festival in France this weekend. Based on P.C. Jersild’s controversial 1980s sci-fi novel, the film “follows the subjective perspective of Ypsilon, a human brain being kept alive artificially.” B-Reel is calling the film a “Novella Film” (which is not a term I’ve ever seen before, but I’m assuming means it’s longer than a typical shorter and shorter than a typical feature length film). The production company worked in collaboration with “Hungarian prosthetics and [animatronic] master-minds Filmefex Studios” and VFX production company Swiss and Chimney. Head here for the trailer, and stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Oh yea. Here’s a great concept for a Diet Mountain Dew ad. Let’s get Dale Earnhardt Jr. to tear the crap out of nature when he’s called into action by a hunter’s “Dale Call.” That about sums up the Mountain Dew brand: Drink us and you, too, can become a lunatic to whom the term “tread lightly” has no meaning.