Hasta La Creative!

Media, Direct Marketing, Design
Mucho Burrito

To promote Mucho Burrito as a destination for sizzling food during the cold winter months we created custom stamps that left a message melted into frosty windows.

Advertising Agency:Wax, Calgary, Canada
Creative Director:Trent Burton
Art Director:Brad Connell
Illustrator:Brad Connell
Photographer:Brad Connell
Copywriter:Chris Lihou

Print
Okaz

Buckle Up. Live.

Unconnected, the first part read a sad message, yet when connected to the second part through the seatbelt, the complete sentence would reveal a happier, life-celebrating meaning. This clearly depicts that the use of seatbelt is an easy & effective way to preserve and cherish one’s life.

Advertising Agency:Impact/Bbdo, Jeddah, Saudi Arabia
Creative Director:Mohamad Sarhi
Associate Creative Director:Shafiq Alam
Senior Art Director:Mahmoud Khawaja
Copywriters:Amar Hasan, Lynn Ramadan
3d Artist:Junaid Khan
Graphic Designers:Sajid Ali, Ferdie Magsino

Media
Ebara

Objective & Strategy:
Ebara, Japan’s leading vegetable pickling base is slipping in popularity and sales with younger generation families. Ebara wanted to engage new mom’s attention to the fact that Ebara’s sauce can make vegetables more delicious. Our Strategy was to go where kids are, amusement parks, and give them a very uniquely interact experience with vegetables as the heroes.

Creative Solution:
Introducing “FUNFAIR IN YOUR MOUTH” a new attraction inside the amusement park where children can eat vegetables in a way they never experienced before. We’ve invented a virtual reality device that triggers illusions in your brain with “bone conduction technology”. When biting into a cucumber or carrot, children can have the experience that FIREWORKS ARE EXPLODING above them or a DINOSAUR IS ROARING behind them or they are ON A ROLLER COASTER. The brain perceives the conduction, transferred via the teeth and tongue, as a sound signal. This encouraged kids to put the vegetables they hate inside their mouths. Parents feedback was very positive to have their kids enjoying vegetables in a fun way.

Results:
Over 90,000 visits during 2 days. The PR that we received through TV shows, Newspaper and Web articles combined was an estimated Japanese ¥75,000,000 cost.

Advertising Agency:Beacon/Leo Burnett, Tokyo, Japan
Creative Director:Kohei Kawasaki
Art Director:Jun Oizumi
Copywriter:Tomohiko Nakano
Director:Yasuaki Kakehi
Producer:Yuya Konishi, Shigeru Odashima, Yuta Sato, Shuntaro Yoshii
Account Director:Yongbom Seo
Planner:Kohei Kawasaki, Yasuaki Kakehi, Motoshi Chikamori
Device Engineer:Junichi Yamaoka
Web Engineer:Tomonori Oki
Web Designer:Kazuhiro Hamakawa
Digital Strategist:Choei Torii
Sound Designer:Kangarou Suzuki, Motokazu Ono

Promo, Online
Novo Nordisk Gulf

PROBLEM Qatar has the 8th highest rate of diabetes globally where 1 in the 3 people don’t even know they have it. Most of them are too frightened to take the test because they have fear of needles. Novo Nordisk Gulf wanted to create awareness on the importance of screening and encourage people in Qatar to get tested. 

IDEA We invited people to give a finger to diabetes on world diabetes day in exchange of their own finger portrait. Using only Facebook, we used key influencers to spread the word by changing their profile picture to their unique branded finger portraits. At the event special tents with professional artists took a photo of the fingers and created the participants finger portraits on site. These portraits were then uploaded on our microsite www.fingers2diabetes.com where people could download them as profile picture using a special link. This created an effective social media branded content through facebook users. Moreover, people were able to choose famous fingers to join them in a cover page picture. 

RESULTS In only 3 days, with no advertising and using only facebook as a channel, over 1500 people got screened for diabetes. A 20% increase from the year before with 10,524 website unique visits and over 50% of people taking part changed their profile pictures. So in the end, we didn’t only encourage people to get tested but they gave a finger to diabetes with a smile.

Advertising Agency:Agency 222, Doha, Qatar
Executive Creative Director:Tim Styles
Creative Director:Fergus O’Hare
Art Director:Baher Rauof
Copywriter:Muhammad El-Ayat
Illustrator:Allan Santiago

Print
Kit Kat

Advertising Agency:JWT, London, United Kingdom
Creative Director:Russel Ramsey, Jason Berry
Art Director:Craig Hunt
Copywriter:James Humphreys
Photographer:Ranald Mackechnie

Online
Lucky Pet

Advertising Agency:The Jupiter Drawing Room, Cape Town, South Africa
Creative Directors:Jonathan Beggs, Lucas Van Vuuren
Art Director:Steven Tyler
Copywriter:Gerhard Pretorius
Agency Producer:Lauren Trevelyan
Production Agency:Black Ginger
Cg Supervisor:Darrin Hofmeyr
2D Animation:Sasha Perdigao
Clean Up and Paint:Thea de Klerk, Daoyi Lu
Backgrounds:Daoyi Lu, Thea de Klerk
Storyboard:Thea de Klerk
Compositing:Angelo Beciero, Chris Bekker
Flame:Marco Reposo de Barbosa, Eddie Addinall
Cg Animation:Andre De Villiers, Marthinus Wessels, Roberto Pita, Jac Hamman, Samantha Cutler
Modeling and Texturing:Roelof Van Wyk, Hayden Barnett, Lani Greenhill
Lighting and Rendering:Sean Wilkens

Print
Held Vodka

Experience the high culture of taste.

Advertising Agency:DraftFCB, Hamburg, Germany
Creative Directors:Patrik Hartmann, Michael Okun, Dirk Haeusermann
Art Director:Patrik Hartmann
Copywriter:Michael Okun
Illustrators:Jedrzej Tomasz Golecki, Sona Drawc, Patrik Hartmann
Account Director:Ingo Schueehle
Junior Account Manager:Gianna Niemeyer

Media
AMC

The Walking Dead sends hungry zombies to infest a sidewalk grate and shock New Yorkers on hidden camera.

Advertising Agency:Relevent, USA
Executive Creative Director:Ian Cleary
Creative Director:Jody Feldman
Producer:Bari Henderson
Executive Producer:Tony Berger
Account Manager:Claire Annas

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