Based on the origins of the gyoza (Japan) and mandoo (Korea), the language and concept of “deliciousness” is translated into the cultures that the various dumplings represent, thus creating a
transformative food experience that transcends well beyond its taste.
JC Penney Co. plans to close 33 stores and eliminate about 2,000 jobs to help save $65 million a year as CEO Mike Ullman tries to turn around the money-losing department-store chain.
The closings and cuts will result in pretax charges of $26 million in the fourth quarter and $17 million in future periods, the Plano, Texas-based company said in a statement.
Mr. Ullman, who returned in April to replace Ron Johnson, has restored promotions, brought back popular private-label brands and reinstated commissions for some salesmen while ending his predecessor’s strategy of remodeling the stores into collections of boutiques. The chain has gone nine straight quarters without a profit, and analysts surveyed by Bloomberg are estimating it will post a $207 million loss for the current quarter.
AT&T is bowing out “American Idol” after sponsoring Fox’s singing competition for the past 12 years.
Ford and Coca-Cola, which have also been sponsors of the show since it began, will return. But AT&T’s drop-out is yet another sign of the dissipating power of “Idol,” whose ratings have fallen as the franchise aged. AT&T’s withdrawal was first reported by Variety.
“We’ve been proud to be a part of this groundbreaking TV series for the past 12 years,” a spokesman for AT&T said in an email. “We wish our friends at American Idol continued success.”
(TrendHunter.com) Adding a touch of nature to the home has never been easier thanks to the Petal Table by Manulution, a Washington, DC-based subsidiary of Rukotvorine (Eng. Handcrafts) company from Bosnia and…
That’s what countless viewers will be asking when they see the teaser ad promoting Nestle’s new Butterfinger cups, the first new Butterfinger product in five years. Nestle has decided to do away with Butterfinger’s longtime mascot (at least for this campaign), instead opting for something “much more broad” that still keeps with the brand’s “clever, irreverent personality” says Butterfinger brand Manager Jeremy Vandervoet. We’re not sure what prompted the move away from the Simpsons, but the results of Butterfinger’s first Bart-less campaign in ages are a little bizarre.
The spot centers around a couple –Peanut Butter and Chocolate — sitting in the waiting room for “Happy Together Edible Couples Counseling,” following introductory text explaining that “The relationship between Chocolate and Peanut Butter is about to change.” As the couple is looked over by the ornery Fish and Chips, Chocolate asks, “Don’t you think it would be nice to try something new, and crunchy?” The 1:11 ad gets suggestive when the couple eye up a Butterfinger centerfold in Exotic Snacking magazine, and Cheese and Crackers emerge from the therapist’s office holding a comically large and strategically placed sausage. “The cup is about to get crunchy” reads the tagline, before the new Butterfinger Peanut Butter Cups are revealed.
While this teaser is not the same as the 30-second spot that will appear in the Super Bowl, it should give you a good idea of what to expect, as the big game spot will reportedly feature the same Edible Couples Counseling theme. We also know what not to expect: Bart Simpson. Keep your eyes peeled during the Super Bowl for Dailey’s new work for Butterfinger, and let us know what you think of the new approach in the comments section.
Update: We’ve received notification that the agency behind this spot was Threshold, not Dailey.
Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: John Norman
Executive Creative Directors: Fabio Costa, Patrick O’Neill
Creative Directors: Bob Rayburn, Rick Utzinger
Senior Art Director: Jenn Tranbarger
Senior Copywriter: Anne Sanguinetti
Account Director: Michael Peditto
Account Supervisor: Daryl Conui
Assistant Account Executive: Alex Belliveau
Executive Director of Integrated Production: Richard O’Neill
Senior Producer: David Hoogenakker
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Senior Business Affairs Manager: Mimi Hirsch
Group Planning Director: Rad Tollett
Associate Director / Communications Strategy: Ian Carey
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