Children who Love Animals

Depuis leur naissance, les jeunes Yaroslav et Vanya ont développé un lien avec les animaux, qui ne cesse de se renforcer à mesure qu’ils vieillissent. Fascinée par cette relation privilégiée, leur maman Elena Shumilova a décidé de capturer quelques-uns de ces moments de tendresse. Suivez leurs aventures dans la suite.

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Meet Ad Age’s New Shanghai-Based Asia Editor


Ad Age has named Angela Doland as its new Asia editor, based in Shanghai.

Before moving to China three years ago, Ms. Doland was an Associated Press correspondent covering Europe from the wire service’s Paris bureau for more than a decade. Since arriving in Shanghai, she has studied Chinese and worked as a business writer, covering topics including KFC’s challenges in China and how rumors in Chinese social media can harm brands. She also taught a class on storytelling at the University of Hong Kong’s Shanghai campus.

Originally from the Chicago area, Ms. Doland graduated from the Medill School of Journalism at Northwestern University in 1999. She was based in the AP’s Paris bureau from 1999 until 2011, writing about business, culture, and legal topics ranging from the Cannes Film Festival to French presidential elections. She also edited breaking news, and reported live for AP radio.

Continue reading at AdAge.com

Everyone Hates the Venmo Ad Campaign

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If you’re in New York, perhaps you’ve seen the out-of-home campaign for Venmo, an app that makes it easy to send money to a friend. It features Lucas (who actually works at Venmo) staring off into space with copy that doesn’t say much.

Copy includes, “Lucas buys a round” and “Lucas uses Venmo” and “Lucas takes the stairs” and Lucas has dreams.” The ads don’t explain Venmo which in and of itself is a worthy tactic with the aim of getting people curious enough to find out for themselves.

But it would seem there is an outright wave of hatred for this campaign if you check Twitter and various blog comments.

One can, of course, argue the approach was intentional. Launch a lame campaign, get people talking about it, get free publicity. Which is exactly what’s happening.

Or, if you’re ad guy John Laramie, you might say, “Who the fuck is Lucas? I should give a fuck that Lucas likes magic? Oh wait, I like magic, so maybe I’ll like Lucas, which means then I should try Venmo? Oh my god, I ride subways too, just like Lucas! Let me go Google Venmo when I get off this train. Maybe it’s a subway app?”

Or if you’re Steve Hall who publishes Adrants, you might say, “Who the fuck cares. It’s just a stupid app. Move along people.”

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Realistic Video Game Art – Artist Hallinan Creates Lifelike Character Designs for Legend of Zelda (GALLERY)

(TrendHunter.com) Artist Nate Hallinan has created a series of character designs for realistic renderings of creatures from the Legend of Zelda series of video games. From frightening skulltulas—skull-faced…

Aerie Aims to Boost Girls’ Self-Esteem by Retiring Photoshop

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For it’s Spring 2014 ad campaign, American Eagle sister store for lingerie, Aerie, has decided to go au natural. No, the models will not be in their birthday suits but they won’t be retouched. At least that’s what the new campaign is promising.

A new campaign which promises, “No more retouching our girls and no more supermodels,” features “regular” girls because “the real you is sexy.” As well, the campaign is, “challenging supermodel standards by featuring unretouched models in their latest collection of bras, undies and apparel.”

The campaign is part of a trend that has brands steering away from ridiculously retouched photos of supermodels that result in women looking nothing like actual human beings. Though if we were to consult Pavlov and Freud, it’s going to take a hell of a long time to re-brainwash humans about the perception of beauty.

But, good on Aerie for the effort. Of course we’re never going to see girls in these campaigns that aren’t already naturally hot.

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Zoopla ends West Brom sponsorship after anti-Semitic gesture row

Property website Zoopla has pulled the plug on its shirt sponsorship deal with West Bromwich Albion, after becoming embroiled in a row with the Premier League club over an allegedly anti-Semitic gesture made by one of its players.

Star Wars Toys Look Like Real

Dans la lignée du projet When Lego meets Star Wars, voici le reste de la série de l’illustrateur Vesa Lehtimäki mettant en scène les jouets et vaisseaux Star Wars de son enfant au fil des années et dans la vie réelle. Un rendu très réaliste avec « Star Wars Toys Look Like Real » à découvrir en détails dans la suite.

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Rikushet: Less screens

Advertising Agency: Ben-natan Golan, Israel
Executive Creative Director: Tzur Golan
Group Account Director: Idit Zemmer
Account Manager: Rotem Avraham

Piaggio Vespa: Girl

Nerd/Hipster

Advertising Agency: ACW Grey, Tel Aviv, Israel
Chief of creative: Tal Riven
Creative Manager: Moti Rubinstein
Copywriter: Shay Chikotay
Art Director: Shlomi Yerushalmi
Account Manager: Shiran Nimron
Special Projects Producers: Galit Siman-Tov
Photographer: Yaron Itzhakov

Piaggio Vespa: Guy

Nerd/Hipster

Advertising Agency: ACW Grey, Tel Aviv, Israel
Chief of creative: Tal Riven
Creative Manager: Moti Rubinstein
Copywriter: Shay Chikotay
Art Director: Shlomi Yerushalmi
Account Manager: Shiran Nimron
Special Projects Producers: Galit Siman-Tov
Photographer: Yaron Itzhakov

Psychedelic Nature Photography – Adam Ferriss’ Psychedelic Photos Make Nature a Little Trippier (GALLERY)

(TrendHunter.com) These psychedelic photos are the kind of images that trip you out right away. Photographer Adam Ferriss is a self-proclaimed pixel switcher who does some masterful work with this collection of color…

Harley-Davidson: Asphalt, 2

Has stories to tell your grandchildren that are not sleeping.

Art Director / Illustrator: Paulo F. Damasceno
Copywriter: Guilherme Markert

Harley-Davidson: Asphalt, 1

Ideal for walking aimlessly. It is no coincidence that has no place for GPS.

Art Director / Illustrator: Paulo F. Damasceno
Copywriter: Guilherme Markert

Three Ways to Protect Your Identity and Stay Safe During a Video Sharing Session

Research studies confirm that over 20 percent of Americans have used the Internet to make video calls, according to Mashable.com. You might be impressed by this figure and even feel comfortable with engaging in video calls and chats even more with your friends, relatives, coworkers. and even complete strangers because of it. However, you need to also remember online video chats and conferences are also attractive and interesting for cybercriminals and computer hackers as well. There are six different ways you can stay safe and secured whenever hosting a video sharing session online.

Understand the Terms of Service

One of the most effective ways that you can remain safe and secured through an online video sharing session is to take the time to study the terms and conditions of the website or application that you will be using first and foremost. Keep in mind that the terms of service may change drastically from one company to the next. When it comes to such key areas as intellectual property, privacy rights, and the overall handling of the footage saved and stored within their respective online databases, you need to make sure that have all of your questions answered and concerns addressed before proceeding any further, according to Safety Web.

Do Not Forget about the Public Exposure

Another great way to maintain safety and security when it comes to video sharing through the Internet is to keep in mind that everything you post will become immediately available to the rest of the world. Even though there are ways to maintain online privacy, once you decide to involve yourself in the wide world of video sharing online, there truly is no such thing.

When you are posting videos within your social media profiles, for example, you are never going to be in complete control over that content. Chances are that the terms of those sites don’t provide perpetual access and, in some extreme cases, may even claim ownership and rights over that footage. Therefore, keep in mind that what you share online through your video camera can easily be controlled by someone that you have never met before without your permission, according to Live Science.

Pay Close Attention to Your Setting

In addition to remaining mindful of public exposure and terms of service, you also need to pay close attention to your background and the overall setting of your online video sharing sessions. You may not realize it. but your background can reveal much more about you than you think, especially if it is closely analyzed by a person or company that is focusing on every single detail that is provided.

Even if you do your best to encrypt the data that you share online and use a fake name when connecting with other people through your computer or mobile device, a minor detail that is overlooked in your background can completely nullify all of that. For example, popular landmarks, road signs, pictures and photographs, and even specific types of branded apparel and merchandise can reveal your location as well as your overall identity, according to Connect Safely.

The Bottom Line

Hosting an online video sharing session personally or professionally offers a host of advantages and benefits to the average consumer. You can efficiently communicate with as many people as you want regardless of where they are geographically located around the world within a matter of a few seconds by using this type of technology. However, if you don’t follow the steps covered above to protect your identity and remain safe, you could very well live the rest of your life regretting that you ever decided to share anything online in the first place.

The post Three Ways to Protect Your Identity and Stay Safe During a Video Sharing Session appeared first on AdPulp.

Modern Disney Makeover Art – These Disney Princess Redesigns from Sashiiko-Anti Have a Stylish Spin (GALLERY)

(TrendHunter.com) These Disney Princess redesigns put a fashionable spin on old childhood favorites. Artist Sashiiko-Anti drew more modernly dressed mock-ups of the Disney characters we have grown to love. In two…

Tela que exibe o pôr do sol na China é uma campanha de conscientização

A poluição na China é alarmante. Assim como muitos outros aspectos daquele país ainda medieval, é verdade. Porém, o ar se tornou tão denso e perigoso, que muitas vezes impede que as pessoas consigam até mesmo enxergar um palmo à frente do nariz. É por isso que o governo instalou telas gigantes para exibir o pôr do sol para os cidadãos.

A notícia do Daily Mail foi compartilhada com alarde no fim de semana. Parecia um futuro distópico se desenhando diante de nossos olhos, como se os chineses já tivessem aceitado a situação e se reunissem para assistir o sol em outdoors.

A verdade é que o objetivo das telas é justamente o contrário da resignação. Trata-se de uma campanha de conscientização, que traz uma mensagem lembrando que proteger a atmosfera e o meio-ambiente é uma responsabilidade de todos.

Claro que isso não ameniza o problema, mas é melhor do que a vertente que divulgou a campanha como um tipo de entretenimento para os chineses, rumo ao pós-apocalipse.

Vale notar que Beijing registrou, no dia 16 de janeiro, 671 microgramas de partículas PM2.5 por metro cúbico, enquanto o nível máximo seguro segundo a Organização Mundial de Saúde é de 25 microgramas.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Schneider Electric Wiser: Watt a family / Blow a fuse

Advertising Agency: BEING, France
Chief Creative Officer: Alasdhair Macgregor Hastie
Creative Director: Thierry Buriez
Art Director: Rémy Fournigault
Copywriter: Jérémy Jamet
Directors : Vincent Lobelle / Les Télécréateurs
TV Producer : TBWA\Else
Published: January 2014

Illuminated Data Map of the World

The Global Data Chandelier est une installation artistique créée pour le cercle de réflexion et d’influence sur la politique étrangère des États-Unis, basé à Washington DC. Imaginée par Sosolimited, Hypersonic Engineering & Design, Plebian Design et Chris Parlato, elle est composée de 425 lampes et distribue visuellement en temps réel des informations économiques et écologiques.

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Sistema Liberdade de Comunicação: The liberty is here, 3

Your Liberty is Here
The Liberdade Communication System has a new look. Conceived in minute details,
the renovated Liberdade FM brings together technology, modernity and interactivity,
elements which represent our connection with listeners who tune in to Liberdade every day.

Advertising Agency: Intertotal Comunicação, Caruaru, Brazil
Creative Directors: Gustavo Almeida, Helder França, Jackson Carvalho
Art Director: Eder Pessoa
Copywriter: Carlos Augusto
Photographer: Jackson Carvalho
Additional credits: Chico Oliveira, Bruno Ganem
Published: December 2013

Sistema Liberdade de Comunicação: The liberty is here, 2

Your Liberty is Here
The Liberdade Communication System has a new look. Conceived in minute details,
the renovated Liberdade FM brings together technology, modernity and interactivity,
elements which represent our connection with listeners who tune in to Liberdade every day.

Advertising Agency: Intertotal Comunicação, Caruaru, Brazil
Creative Directors: Gustavo Almeida, Helder França, Jackson Carvalho
Art Director: Eder Pessoa
Copywriter: Carlos Augusto
Photographer: Jackson Carvalho
Additional credits: Chico Oliveira, Bruno Ganem
Published: December 2013