The Economist and Abbott Mead Vickers BBDO have released a one-off online film paying tribute to the late Nelson Mandela, linking to a selection of articles from its archives.
Kevin Bacon wants you to "Shift Your Shopping" for good by buying local with select retailers who agree to donate a portion of sales from your purchase to charity.
The spot hinges on the pretense that Kevin Bacon is not actually Kevin Bacon but some sort of mustachioed goober named Melvin Macon, who seems to be filming a local commercial circa early '80s, complete with inspiring gospel choir courtesy of the Brown Memorial Baptist Church. (You may recall Bacon playing another hirsute alter ego named Ivan Cobenk in that amazing Logitech spot a few years back.) And when he's not assaulting your eyeballs with nappy old PowerPoint backgrounds, Melvin is encouraging you to be a good citizen and give back to the world.
The work was created pro bono by New York agency Walrus just in time for your holiday shopping spree. So, if squinting at the whirling yellow type at the bottom of the spot doesn't give you a seizure, pick one of those fine local retailers and run out to double your gifting impact. And don't forget to attach a "Kevin Bacon Approved" gift tag.
CREDITS
Client: ShiftYourShopping.org
Agency: Walrus, New York
Creative Director: Deacon Webster
Art Director/Copywriter: Tiffany McKee
Producer: Valerie Hope
Production Company: Mustache
Director: Gavin Bellour
Executive Producer: John Limotte
Producer: Jennifer Kachler
Editor/Graphics/Animation: Will Bystrov
     |
Google+ will extend its reach across the web in the guise of new ad units.
Google has been testing new social ads composed of posts published by brands to its two-and-a-half-year-old social network, which they can now promote and target across the Google Display Network.
It’s launching the units, dubbed +Post ads, with Toyota, the French telecom company Orange, and Mondelez brands Ritz Crackers and Cadbury U.K.
Le photographe polonais Tomasz Zaczeniuk nous offre une série d’images impressionnante appelée Wrecked World. Réunissant des clichés principalement d’épaves abandonnées, ces images sombres et envoutantes invite le spectateur à voyage dans une monde désolé et aux couleurs surréalistes. Plus dans la suite.
Hold tight: Unilever’s announcement last week that it’s slashing more than 800 marketing positions is an acceleration of a widespread downsizing of marketing departments, analysts say.
The announcement by the world’s second-biggest marketing spender comes little more than a year after rival Procter & Gamble Co. announced a 5,000-person reduction in “overhead” positions that included around 1,000 marketers. The Cincinnati-based company said it would cut 2% to 4% of its workforce annually, though it hasn’t specified if marketers would be targeted in the same way.
Colgate-Palmolive Co. and Energizer Holdings, among other companies, have also had restructurings in the past year in which marketing departments were significantly involved, said Sanford C. Bernstein analyst Ali Dibadj. Heinz, after being taken private earlier this year, also cut marketing jobs as part of a broader move to thin executive ranks. And Johnson & Johnson previously reduced consumer-marketing positions as part of a reorganization.
The second wave of Eurostar’s ‘Stories Are Waiting’ campaign launches on the travel company’s website today, featuring content from London-based bloggers exploring the sights of Paris.
ITV’s ‘I’m A Celebrity…Get Me Out of Here!’ final was the highest-rating programme on TV last night, with a five minute peak audience of 11.9 million tuning in to watch Westlife star Kian Egan crowned ‘King of the Jungle’.
(TrendHunter.com) Christmas is around the corner and it’s time to find a gift for all our friends and family, including the nerd, and these geeky gifts and gift ideas are sure to please even the most discerning nerd….
Jackpotjoy, the online gaming and bingo site owned by owned by Gamesys, has moved its advertising account back to Beta without a pitch, after nearly two years with Isobel.
Chrysler’s risky move to turn over creative control of its Dodge Durango campaign to fictional anchorman Ron Burgundy is paying offin real-world SUV sales.
Comedian Will Ferrell’s campaign co-promoting the 2014 Durango and “Anchorman 2: The Legend Continues” drove a 36% boost in November sales over the previous year, according to Olivier Francois, chief marketing officer of Chrysler Group. Automotive News figures show that follows a 59% jump in October.
Traffic is up 80% to the Durango site since the campaign launched in early October, Mr. Francois said. Just as important, what automakers call “lower-funnel activity” (such as building a car online, finding a dealer and other moves indicating serious purchase intent) are up 100%.
Starcom MediaVest Group has promoted its head of SEO, Andrea Brown, to managing director of its content arm LiquidThread in London.
The unexpected revival and boom in television advertising in the second half of 2013 has been supported by new forecasts from ZenithOptimedia today.
HealthCare.gov has gotten a makeover since its botched rollout, but massive reputation damage has been done. With only a couple weeks to meet the Dec. 23 deadline for Jan. 1 coverage, the Obama administration has to persuade Americans not to give up on the Affordable Care Act. Here, industry experts weigh in on what the administration can do to clear up the chaos and convert skeptics.
Wendy Lund, CEO of Health-Care Public Affairs Shop GCI Health
Eliminate confusion around coverage and restore credibility through testimonials: Reviving faith in HealthCare.gov will require two things. First, concrete action that assures nervous Americans that they will not have to pay more for coverage that gives them things they don’t necessarily want will be critical. Second, the government needs to start shifting the focus from the myriad problems that plague the site to success stories that demonstrate that the system is beginning to work. Now that HealthCare.gov is functioning better, these “successes” should be identifiable, and the government needs to seize on them to begin converting the skeptics, including those in the media.
The Economist, in partnership with AMV BBDO, has released an interactive film to commemorate the achievements of Nelson Mandela.
Après plusieurs séries dont certaines ont été diffusées sur Fubiz, le photographe hongrois Akos Major revient avec cette sélection d’images appelée « Spiaggia ». Toujours à la recherche d’espaces vides, l’artiste immortalise ici des plages, vidées de touristes du fait de la terne saison, et donc offre un contraste intéressant.
“Don’t let what you eat speak for you.”
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Stefano Guidi
Post-Production: Artoutlab
Photographer: Artoutlab
Client Service Director: Isotta Enrici
Account Supervisor: Francesca Feller
(TrendHunter.com) Gift Ideas for the girly-girl are sure to be glittery, glamorous and downright fabulous. If you know a lady who chooses to flaunt her femininity, getting her something reflective of her style is a no-…
(TrendHunter.com) No matter who you’re shopping for this Christmas, gifts for the bedroom are always a safe move. You could be shopping for babies or adults, colleagues or family members, your children or your…
SOS Children’s Villages provides family based care for abandoned children. 10 children live together in 1 house. 7 to 15 houses are grouped in a ‘village’. For the renovation of their biggest village in Belgium, Chantevent, they needed funding, huge funding.
Let’s not ask money from a broad audience, let’s target those who really can make a difference: 6 captains of industry. But how to reach them? You won’t be able to get hold of them by mail, phone or letter.
Advertising Agency: darw!n, Diegem, Belgium
Creative Director: Guido Goffeau
Copywriter: Robby Sallaets
Art Director: Jeremy Vanmaele, Guido Goffeau
Advertising Agency: Man+Hatchet, London, United Kingdom
Creative: Robert Wakefield, Joel Veitch, Andrea Locci
Production: Munchhausen
Director: Henry Cowling, Toya Walker, Marcus Punter-Bradshaw
Producer: Simon Sanderson
Visual Effects: Chris Taylor
Music: Chris Green
Account: Simon Oldridge, Sophie Kay
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
