Hasta La Creative!

To hype up and coming Chinese luxury brand Qeelin, ad agency Fred & Farid pulled the wool over the eyes of millions of Chinese buy tricking them into thinking the mythological creature, the Qilin, actually existed.

The agency photoshopped a puppet baby Qilin into ancient Chinese photos as well as into a video. They then released the photos and video to influential social media types on the Chinese social media sites Weibo and WeChat.

In less than 24 hours, as if ushering lemmings off a cliff, the stunt became the hot topic on Weibo with 30,000 reposts and 15,000 comments.

After four days — and 35 million views — during which internet sleuths unearthed un-altered versions of the ancient photos, it was revealed Qeelin was behind the hysteria. Yet another example of how any of us can be led off a cliff and think nothing of it.

Oh how we’ve wanted to write a headline like that for so long. OK, maybe not. But it did get you to click on the headline, right? And, really, clicking is what this is all about. Today, Swedish agency Forsman & Bodenfors has given us reason to believe that, once again, clicking on a banner is a good thing. A very, very good thing.

Miraculously, the agency was able to get Mother Teresa, Ghandi and Jesus Christ all in the same room at the same time. Three people who have gone to great lengths to save lives and well, all of mankind. Who else could possibly earn a seat at this table? A banner clicker, that’s who.

In three well-crafted videos, we learn the importance of clicking on a banner. In this case, to help UNICEF deliver life saving products to those in need. See? Who says a banner clicker isn’t as heroic as Mother Teresa, Ghandi or Jesus Christ?

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
CCO: Luiz Sanches
Creative Director: Renato Simões, Bruno Prosperi
Copywriter: Pernil
Art Director: André Gola
Production: Paranoid
Executive Producer: Egisto Betti
Directed by: Augusto Zapiola
Photography: Leandro Filloy
RTVC: Vera Jacinto, Rafael Motta, Ana Paula Casagrande, Diego Villas Boas
Soundtrack: Supersonic
Editor: Augustin De Vittorio
Finisher: Clan VFX

Jon Carmen

I’ve been fascinated by the almost postmodern analysis of the Federal Trade Commission’s first workshop on native advertising last week, from reports suggesting that participants deflected questions to a story expressing amazement that the event happened at all. I was there as a participant, trying to help the FTC sort out whether native ads might mislead consumers, and am now struck by the irony of these “news accounts” that bear little resemblance to the event I saw.

Continue reading at AdAge.com

Back in October, we brought you news of David&Goliath’s new campaign for Kia Optima starring L.A. Clippers power forward Blake Griffin and Jack McBrayer (an actor best known for his work on 30 Rock) as a superhero team saving people from non-Kia purchases. We were a bit disappointed with the initial spot, but hoped that the spot’s title “Trailer” indicated it was just a teaser for things to come. Now, David&Goliath have released two new spots for the campaign, “Zipline” (featured above) and “Apologize to You.” Unfortunately, both fail to live up to the potential of the premise.

“Zipline” features Blake Griffin and sidekick Jack McBrayer crashing in on a lame Internet shopping session. They present the Optima as a better option, to a man who is understandably freaked out by this series of events. Griffin and McBrayer have good chemistry together, but the spot fails to capitalize on it and ultimately falls flat. It might help if the two interacted more, instead of seemingly splitting screen time in separate shots.

That “Zipline” is actually the better of the two spots should tell you something about “Apologize to You.” The spot features Griffin and a fire extinguisher-wielding McBrayer demanding a passerby apologize for not selecting the Optima. It’s repetitive to say the least, lacking any real substance in exchange for a failed attempt at cheap laughs. Hopefully, the folks over at David&Goliath can rebound from these efforts, as we still think this campaign has the potential to be funny. Credits and “Apologize to You” after the jump. continued…

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Déjà auteur de plusieurs séries dont nous avons pu parler sur Fubiz, l’artiste finlandais Christoffer Relander revient avec le troisième volet de ses images à double ou triple exposition, jouant avec talent sur la nature et les visages. De superbes créations à découvrir dans la suite de l’article.