Communications minister Ed Vaizey has today resisted calls to set a radio digital switchover programme, acknowledging that when it comes to listeners “there is still much to do before the transition can be completed”.
Very sad news in adland this morning. The Martin Agency President Mike Hughes died Sunday at age 65 after a battle with lung cancer. He was diagnosed 16 years ago. Hughes, who joined The Martin Agency in 1978, was instrumental in transforming the agency from a local shop to an agency in the national spotlight.
Speaking to the Richmond Times-Dispatch about Hughes, Crispin Porter + Bogusky President Jeff Steinhour said,”The Martin Agency is and has been one of the finest creative agencies in the country, and much of its prowess was delivered by Mike’s will to make them great. I had the opportunity to compete against Mike over the years and he was a cagy and wise agency boss whose zeal for this tough business never left him — even after he had achieved so much.”
Hughes was open about his situation and he launched a blog, Unfinished Thinking, to openly share his experience with cancer. He even wrote his own obituary which appears on the blog today.
In that final post, Hughes left his agency with heartfelt thought, writing, “I’m proud to have been one of the hundreds of people who put The Martin Agency on the map. We owe a lot to our clients and stockholders, of course, but no one gets in this line in front of the men and women who earned their paychecks doing things a little group in Richmond, Virginia, wasn’t supposed to be able to do. I can’t begin to list the account, planning, media, design, tech, administration, finance and business partners who have done the work for which I’ve been given so much credit. I hope they know how much I’ve needed them and how much I’ve loved them. I can’t remember the first time I said “I do work I love with people I love,” but I know I’ve said it thousands of times. Every word is true.”
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Some sports fans may bemoan the decision to hold the Super Bowl outdoors in the cold for the first time, but The Weather Channel spots an opportunity.
Dubbing Super Bowl XLVIII the “Weather Bowl,” the cable network is pitching to marketers on-air, digital and on-the-ground initiatives surrounding the game. “This year there will be three teams playing in the Big Game: the AFC team, the NFC team and Mother Nature. ESPN and Fox will have great coverage of two teams, but this year The Weather Channel will be the media partner of Mother Nature’s team,” said Eric Hadley, senior VP-sales strategy and marketing, Weather Channel.
With more than 200 meteorologists tracking the weather up to and during the game, the channel is positioning itself as the go-to source for how weather will affect the Super Bowl experience. Coverage will include analysis of which teams and players are better equipped to play in varying conditions; what the weather will mean for the halftime show; how the weather will affect travel and sightseeing in New York; and weather conditions for ticket holders on the way home from MetLife Stadium.
“In business I’m like a baboon, if you lock me up in a cage I get angry and start to throw my faeces around,” says one candidate.
Let it snow, let it snow, let it snow.
That sums up the Winter Wonderland marketing approach the NFL, Fox and some league sponsors are taking toward Super Bowl XLVIII at MetLife Stadium on Feb. 2, 2014.
This will be the first Super Bowl played outdoors in cold weather after decades in domes or warm-weather locales such as Florida and California. And the first in the marketing/media capital of New York.
Forget the ads in the game. Demand is plenty high for ads around it.
Major marketers hoping to capitalize on the attention and crowds the Super Bowl will bring to the region are snapping up outdoor ads in tourist-heavy parts of New York City and in New Jersey.
But marketers are also facing an unusual challenge: Where else should they buy out-of-home media in a region as large as the New York metro area?
Asda is trialling a new high-street store format, as it seeks to challenge Tesco and Sainsbury’s in the burgeoning convenience grocery market.
Nail products were the big hit of beauty in recent years, with stunning growth of more than 20% in both 2011 and 2012. But the surge has suddenly come to a halt, hurting results for the whole beauty business.
“The overall nail category can’t sustain the accelerated growth it enjoyed in the recent past,” said Coty CEO Michele Scannavini on an October earnings call. He cited a 4% decline in the category in the third quarter compared with a 21% increase in the same quarter last year.
Coty, the biggest nail-cosmetics player, wasn’t alone. L’Oral and Revlon got chipped in the crash, which appears to have intensified in October and November, when nail-polish sales fell 10% and 13% for the four weeks ended Oct. 26 and Nov. 23, respectively, according to Nielsen data from Deutsche Bank. Category sales were $814 million for the 52 weeks ended Nov. 23.
Advertising Agency: Wieden + Kennedy, New York, USA
Creative Director: Erik Norin, Eric Steele
Copywriter: Will Binder
Art Director: Jared White
Director: Josh Nussbaum
Producer: Orlee Tatarka
Executive Producer: Nick Setounski, Ari Kushner, Dave Saltzman
DoP: Adam Jandrup
Head of Content Production: Lora Schulson
Line Producer: Tory Lenosky
Editorial Company: Joint Editorial
Editor: Kelly Brickner
Post Producer: Michelle Carman
Post Executive Producer: Michelle Carman
Editorial Assistant: Jess Baclesse / Stephen Nelson / Kadie Migliarese
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton, Tony Clewett
Creative: Alan Jones, Angelo An
Head of Art: Nick Smith
Group Account Director: Jane Wardlaw
Account Director: Sarah Raine
Designer: Nick McFarlane
Advertising Agency: Innored, South Korea
Director: YK Kim
Executive Creative Director: Minseo
Art Director: SM Park
Copywriter: TJ Yun
Account manager: HG Kim
“Christmas appeal for the homeless.”
Advertising Agency: UrsaClemenger, Australia
Executive Creative Director: Denis Mamo
Senior Art Director: Helen Shortis
Senior Copywriter: Geoff Fischer
Client Team Director: Laura Watts
Agency Producer: Peter Timms
Photographer: Andrew Goldie
Account manager: Andrew Dawson
When Anheuser-Busch InBev acquired Goose Island in 2011, some beer enthusiasts seethed, fearing that the small, respected Chicago craft brewer would suffer under its corporate overlords. “My heart just sank,” tweeted one fan. “Chicago is just a little bit less Chicago today,” tweeted another, according to a roundup of immediate reaction by Chicago magazine.
Put the doubters seem to have been proved wrong. As the three-year anniversary of the $38.8 million deal approaches in March, Goose Island has managed to hold on to its street cred. It’s stayed true to its roots by avoiding many tactics employed by A-B InBev, such as copy testing, consumer testing or market research. Instead, the brand has relied on grassroots marketing as it puts new beers in the market based on the judgment and creativity of its employees and head brewer. But in January, Goose will begin getting more aggressive when it launches its first ad campaign under its first ad agency, Chicago-based VSA Partners.
For the campaign — aimed partly at gaining awareness in new markets — Goose Island is being careful to maintain its image as a gritty, urban brewer known for an innovative pipeline of specialty beers, such as Sofie, a Belgian-style farmhouse ale, and Lolita, aged with raspberries in wine barrels. The push includes print, out-of home and a digital video that mixes city images with shots of beer ingredients, such as a bowl of cherries, brewery scenes and warehouses stocked with bourbon and wine barrels where some of the beers are aged. The tagline is “To What’s Next.” The media buy includes Travel and Leisure, Rolling Stone and specialty-beer publications such as All About Beer.
TBWA a organisé une installation sur le quai du métro de la station Odéon à Paris racontant une histoire tragique, celle d’un humanitaire d’Action Contre la Faim, abattu d’une balle en pleine tête. La balle traverse le quai sur plusieurs affiches, explosant tour à tour des symboles de l’aide apportée aux plus démunis.
Advertising Agency: Big Communications, United Kingdom
Executive Creative Director: Dylan Bogg
Creative Group Head/ Copywriter: James Cross
Creative Group Head/ Art Director: Tim Jones
Account Director: Sarah Bayley
As big marketers such as Unilever and Procter & Gamble Co. trim their marketing ranks, they’re also hiring.
So what are they looking for? New blood, for one. Despite the cuts they’re still recruiting junior managers, even in the slower-growing U.S.
On online job site Indeed, ads for “brand manager” were up 10% in November from a year ago, while jobs for “assistant brand manager” soared more than 10-fold. Postings for “marketing director” fell more than 30%.
Clive Humby, one of the key architects of Tesco Clubcard and now chief data scientist at Starcount, explains why sub-brands will prosper in the age of social media.
Mars has cut the size of its Mars and Snickers bars by 10% in a bid to meet its calorie commitments as part of the government’s Responsibility Deal, but has opted not to reduce the price.
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