Advertising Agency: Circus, Lima, Peru
Creative Director: Juan Carlos Gomez de la Torre
Directors: Ifel Barrenechea, Emilio Díaz
Art Director: Oscar Paredes Franco
Copywriter: Javier Delgado
Retouch: Frank Delgado
Account: Zinka Mendoza, Andrea Gomero
Production: Karen Alburquerque
Photographer: Alex Freund
Advertising Agency: DDB, New York, USA
Executive Producer: Walter Brindak
Chief Creative Director: Matt Eastwood
Group Creative Directors: Rich Sharp, Mike Sullivan
Associate Creative Director: Carlos Wigle
Production Company: O Positive
Director: Lenny Dorfman
Executive Producers: Ralph Laucella, Marc Laucella
Head of Production: Fred Borden
Producer: Paula Cohen
Production Supervisor: Rosanna Pandolpho
Editorial: Cutting Room
Editor: Chuck Willis
Assistant Editor: Dave Belizario
Editorial Producer: Eytan Gutman
Editorial Executive Producer: Melissa Lubin
VFX: Light of Day
VFX Managing Director: Amy Taylor
VFX Creative Director/Senior Flame Artist: Colin Stackpole
VFX Creative Director of Development: Charles Nordeen
VFX Head of Production: Kristen Barnard
Head of Finishing: Josh Williams
CG Director: Jim Collins
CG Lead: Mike Wharton
Color: Tom Poole, Company 3
Record/Mix: Tom Jucarone, Sound Lounge
Advertising Agency: DDB, New York, USA
Executive Producer: Walter Brindak
Chief Creative Director: Matt Eastwood
Group Creative Directors: Rich Sharp, Mike Sullivan
Associate Creative Director: Carlos Wigle
Production Company: O Positive
Director: Lenny Dorfman
Executive Producers: Ralph Laucella, Marc Laucella
Head of Production: Fred Borden
Producer: Paula Cohen
Production Supervisor: Rosanna Pandolpho
Editorial: Cutting Room
Editor: Chuck Willis
Assistant Editor: Dave Belizario
Editorial Producer: Eytan Gutman
Editorial Executive Producer: Melissa Lubin
VFX: Light of Day
VFX Managing Director: Amy Taylor
VFX Creative Director/Senior Flame Artist: Colin Stackpole
VFX Creative Director of Development: Charles Nordeen
VFX Head of Production: Kristen Barnard
Head of Finishing: Josh Williams
CG Director: Jim Collins
CG Lead: Mike Wharton
Color: Tom Poole, Company 3
Record/Mix: Tom Jucarone, Sound Lounge
You’re not you when you’re hungry.
Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Director: Dalatando Almeida
Copywriter: Michael Hughes
You’re not you when you’re hungry.
Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Director: Dalatando Almeida
Copywriter: Michael Hughes
You’re not you when you’re hungry.
Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Director: Dalatando Almeida
Copywriter: Michael Hughes
Even our ad travels space and time.
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Directors: Regan Grafton, Tony Clewett
Creatives: Alan Jones, Angelo An
Head of Art: Nick Smith
Group Account Director: Jane Wardlaw
Account Director: Sarah Raine
Designer: Nick McFarlane
Touch an ad that’s touched the moon.
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Directors: Regan Grafton, Tony Clewett
Creatives: Alan Jones, Angelo An
Head of Art: Nick Smith
Group Account Director: Jane Wardlaw
Account Director: Sarah Raine
Designer: Nick McFarlane
What does an ad that’s been to the moon like? This.
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Directors: Regan Grafton, Tony Clewett
Creatives: Alan Jones, Angelo An
Head of Art: Nick Smith
Group Account Director: Jane Wardlaw
Account Director: Sarah Raine
Designer: Nick McFarlane
Call it a fitting culmination to a year in which corporate and government data tracking and related privacy concerns became topics of conversation around the watercooler and kitchen table. Today the Senate Commerce Committee held a long-awaited hearing about the consumer-data-broker industry.
“We have a feeling people are getting scammed or screwed,” said Senator Jay Rockefeller, D-W.V., whose office sent inquiries to several data brokers in the past year. He called out data giants Acxiom, Epsilon and Experian, threatening to use more forceful ways of getting them to divulge information about how they do business and with whom.
One concern shared by Mr. Rockefeller and privacy advocates is predatory marketing activity conducted by financial firms or other companies targeting vulnerable groups such as the impoverished or immigrant populations. Another concern is the practice of scoring individuals determined by algorithmic data analysis and serving them with tailored offers. In some cases that could involve higher interest rates for loans or dynamic prices for products based on prior web behavior or demographic data.
Chevrolet U.S. marketing chief Chris Perry has resigned, General Motors said today.
Mr. Perry, 53, has held several marketing positions with Chevy since his arrival at GM from Hyundai in August 2010.
He was hired by Joel Ewanick, GM’s former chief marketing officer, who was dismissed from the company in July 2012.
Utilisant des matériaux et éléments tirés de l’industrie de la mode, Ran Hwang propose des compositions d’une beauté incroyable, utilisant notamment des boutons pour imaginer des tableaux représentant des cerisiers en fleurs. Une série « Buttons Compositions » a découvrir dans la suite de l’article.
The original Yule Log television broadcast dates back to 1966, when WPIX-TV aired footage of a cozy fireplace to cheer up New Yorkers who lived in apartments without one. But Netflix really gives it a modern spin this year, humorously advertising its streaming Yule Log channel with a faux-epic trailer and two-minute behind-the-scenes director's commentary video. It's all perfectly stupid and hilarious, particularly the longer video, in which the auteur picks out the right logs on a farm and marvels at particularly serendipitous "ashing" in footage of the burning wood. Great holiday cheer by ad agency Muh-Tay-Zik | Hof-fer.
CREDITS
Client: Netflix
Agency: Muh-Tay-Zik | Hof-fer
Director, Executive Creative Director: John Matejczyk
Head of Production: Michelle Spear
Associate Creative Directors: Josh Bogdan, Tony Zimney
Copywriter: Jonathan Hirsch
Account Supervisor: Carolina Cruz-Letelier
Assistant Account Manager: Emily Mee
Production: Muh-Tay-Zik | Hof-fer
Director of Photography: Chris Wilson
Art Director: Jonathan Nicholson
Producer: Alex Smith
Editing: Beast
Editor: Matt O'Donnell
Colorist: Eric Pascua
Motion Graphics: Spencer Seibert
Executive Producer: Jon Ettinger
Senior Producer: Kristen Jenkins
Audio: One Union
Senior Engineers: Andy Greenberg, Eben Carr
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Everyone loves a good trailer, but all too often these days movie trailers reveal the plot in its entirety.
Unfortunately, such is the case with the recently released trailer for Netflix’s “Fireplace For Your Home.” Initial shots of the fireplace setup cause viewers to wonder if the spark will catch fire and spread, offering a great teaser to the new home fireplace simulation you can stream on Netflix whenever you please, before they go too far and show [spoiler alert] that the fire does indeed spread to the other logs. The tongue-in cheek trailer was put together, we hear, by San Francisco-based agency Muhtayzik Hoffer, who also offers up a behind-the-scenes documentary.
Hoffer employs a good deal of deadpan, self-effacing humor in the behind-the-scenes video, exploring the wood selection process that went into the making of the fire (and the video), while the director offers up his take on “foreground logs” versus “background logs” as well as commentary about happy accidents that occurred during the day of filming. “None of this ashing here on the left was written in,” he explains, “It just kind of happened on the day.” The 2:22 mockumentary, featured after the jump, is well worth a quick chuckle for its look at Hoffer’s supposed idiosyncratic process. continued…
New Career Opportunities Daily: The best jobs in media.
Former TBWA/Media Arts Lab Executive Creative Director Scott Trattner has joined Facebook as executive creative director, the company announced today.
Mr. Trattner will be managing Facebook’s growing in-house creative team, currently consisting of about 15-20 staffers. Although Mr. Trattner has an agency background, Facebook will not be going into the agency business. But given his background working with a major digital and consumer electronics marketer, Mr. Trattner’s hire suggests that Facebook is continuing to invest heavily in its own marketing and creative. It follows the company’s recent appointment of first-ever CMO Gary Briggs from Motorola/Google in August.
“Facebook’s brand is unique, young and inspired by the hundreds of millions of people who connect with it every single day,” said Mr. Trattner in a company-provided comment. ” It’s an opportunity to work with a fascinating global brand, and an excellent team led by [CMO] Gary Briggs and [Senior Director of Product Marketing] Rebecca Van Dyck.”
Sometimes, the combination of creative talent and too much free time can lead to some truly odd projects. Case in point: designer Phil Jones, who has been replacing realtor ads around town with his own meticulously reproduced photos.
Using wigs and wardrobe changes, Jones reenacted each realtor's pose as closely as he could, then pasted the results over the original images on benches around Minneapolis.
While it could (accurately) be described as vandalism, the project's rapid explosion in popularity since Jones posted it on Reddit is also helping to bring national attention to a few local real estate agents with modest ad budgets.
Yes, he's truly offering a service—helping to drive record traffic to their websites … their crappy, crappy, crappy websites.
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It's easy to get swept up in the consumerism of the holiday season, and just as easy to get swept up in the crushing cynicism and contempt for people that passes for opposition to that consumerism. When either of those things occur, it's nice to be reminded that people are sometimes decent to one another during this time of year.
Retired Irish pensioner James Gray has spent the last 10 Christmases by himself, much like almost half a million seniors annually if British charity Age U.K. has its numbers right. Tired of the solitude, Gray, 85, decided to put out a personal ad of sorts, asking for someone to come and have Christmas lunch with him.
Responses were slow until the Irish Post ran a story on Gray, and now he's getting responses from all over Britain, and even some from America. "It is so touching to me, after all these years alone, to see this response from people," Gray tells the Post in a follow-up to the original story. "I should have done this years ago."
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O ano acabou (as duas próximas semanas são só pra cumprir tabela) e com ele mais uma gloriosa e crocante temporada do Braincast. Neste último programa de 2013, Carlos Merigo, Saulo Mileti, Guga Mafra, Luiz Yassuda e Cris Dias revelam suas listas de melhores (e piores) do ano, discutindo cinema, games, música, checkins, aplicativos, etc.
Você também vai descobrir quais foram os Braincast’s mais populares de 2013, assim como os nossos preferidos. Mais de duas horas pra você ouvir enquanto enfrenta festas da firma, aguarda a ceia de Natal, e sofre no trânsito durante as férias. Até 2014!
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Este episódio do Braincast é um oferecimento de LG
Testamos aqui no estúdio do Braincast os novos (e larguíssimos) monitores My TV Ultrawide da LG.
São 29 polegadas, mas ele não é quadradão como os antigos 4:3, ou um pouco mais esticado, como os atuais 16:9, ele tem a proporção de 21:9! Ou seja, ele é tipo um bom filme de cinema.
Já seria legal demais só pela visão panorâmica que ele tem, mas tem algumas coisas que tornam ele ainda melhor: É possível dividir a tela em até 4; É também uma TV de LED, pronta para TV digital brasileira e com a função PIP; Também dá para ligar dois dispositivos ao mesmo tempo nele, como uma câmera e o computador, ou o notebook e o desktop.
E ele também é totalmente compatível com Mac, o que nem sempre acontece com outros monitores por aí. O modelo é o MA73D. Dá uma olhada pra você entender do que estamos falando.
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Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes
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Post originalmente publicado no Brainstorm #9
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It’s been over six months since we’ve heard from one Floyd Hayes, the “ideas man” who’s actually had a fairly productive year considering that he’s launched not only what he’s dubbed “the world’s fastest agency” but also a guerilla marketing school. Anyhow, with the year coming to a close and the holiday season upon us, Hayes, the former creative director at U.K./NY shop Cunning, has emerged to give us this holiday-themed, self-promotional clip, which is pretty self-explanatory. Well, he is the ideas man, after all.
New Career Opportunities Daily: The best jobs in media.
In this Havas -created holiday greeting from Dos Equis’ Most Interesting Man, we learn of an experience he had with a very stubborn donkey and his desire to have the recipe for the egg nog the donkey’s owner made for him. It, of course, contains beer. Dos Equis beer to be precise.
Below, enjoy the holiday video along with the recipe.
Serves 8
30 quail eggs, separated (or 6 chicken eggs)
1/2 cup sugar, plus 2 tbsp
2 1/2 cup whole milk
1 1/2 cup heavy cream
1 tsp vanilla extract
2 tsp freshly ground nutmeg
4 oz bourbon
1 bottle Dos Equis Ambar
Cinnamon sticks to garnish — optional
HOW TO MAKE IT
To make Dos Nog you will need a few things: the ingredients above, an ambitious palate and a touch of interesting. Let’s get started.
Begin by combining ½ cup of sugar with 30 quail egg yolks. If you don’t have quail eggs, 6 chicken egg yolks will suffice. Beat in a stand mixer for several moments until the concoction doubles in volume. Mix in the milk, heavy cream, vanilla extract, nutmeg, your favorite bourbon and a bottle of Dos Equis Ambar.
In a separate bowl, whisk the egg whites and 2 tbsp of sugar until peaks appear, resembling the waves beneath Count Beaumont-sur-Mer’s majestic vessel. Fold the waves into the yolk/sugar concoction, chill, pour into glasses and garnish each with ground nutmeg, a cinnamon stick and conversation.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
