Hasta La Creative!

We’re not sure why the multiple tipsters who have hit us up about this since late last week are already giving high praise (filled with many exclamation points) to a program that has yet to even start. But whatever the case, now someone from the Spy line was nice enough to send the above video that perhaps gives us more insight into the Martin Agency Kitchen, which is the Richmond, VA agency’s brand new internship program. There’s not a whole lot of detail to go on at this point as we’ve been told that Martin is currently accepting applications for January but everything’s still in the early stages. For now, you can revel in the brief promo above as well as the hyped-up Kitchen Pitch below:

“Combine 15 overachieving prodigies from the worlds of art, copy, design, film, digital and business, give ‘em actual real-world assignments and you get The Martin Agency Kitchen. No, we won’t bore you with culinary-puns and hackneyed cooking metaphors. Although that would be kinda fun.

We’re here to throw down the gauntlet and ask you if you’re up for the challenge to blow people’s minds with the kickassest of kickass work EVER CREATED.

So are you ready to bring the pain for three months and come home with three completed projects like: a killer music video, new business, branded apps, art installations and alien-grade inventions? Then read on, amigos.”

New Career Opportunities Daily: The best jobs in media.

Beldent Gum (the Argentine version of Trident) wanted to show that chewing gum doesn’t send a bad impression — contrary to what your parents and career-advice columns have told you. In fact, it can make you look like someone who has a lot of friends, great sex and is an all-round good time.

So the brand conducted an experiment via an art installation using identical twins at the Museum of Contemporary Art, Buenos Aires. Visitors were shown several pairs of twins, one chewing gum and the other not, and asked a series of questions. They included: which one had more party invites? A better sex life? Was more likely to give you a raise, or a parking ticket? Of the 481 people who participated in the experiment, 73% favored those twins who chewed gum.

The campaign was dreamed up by Argentine agency Del Campo Saatchi & Saatchi, whose innovative projects for regional clients such as Andes Beer, BGH and Norte have already won multiple awards.

Continue reading at AdAge.com

Youth marketing agency, Camp Craze, will produce the Craze Conference February 5th in New York City at the 92nd Street Y. The conference will focus on broad aspects of marketing and social media with a focus on youth marketing.

Keynote speakers include Pencils of Promise Founder and CEO Adam Braun and Former Virgin America VP of Marketing Porter Gale. Additional speakers include Zappos Culture Evangilist Jonathan Wolske, Twitter Design Manager Marty Ringlein, New York Mets Director of Marketing Mark Fine and many others.

You can check out the whole line up here as well as other information on the conference. If you choose to attend, use the discount code TIER1PRICECRAZE which discount the $285 price by about $60.

In July I published a column titled “How Are We Supposed to Feel About Walmart? Other Than Bad?” The discount retail chain was in the news at the time because of its threats to cancel plans for new Washington, D.C., stores over a so-called “living wage” bill that would have forced large employers to pay at least $12.50 per hour. (In September, D.C. Mayor Vincent Gray vetoed the bill.)

The point of my column, as expressed in its subtitle, was to explore “What Happens When a Relentlessly Negative Media Narrative Drowns Out Your Brand Messaging.” Now, four months later, Walmart is experiencing a fresh wave of negative media attention, thanks to a Cleveland Plain Dealer story about a Canton, Ohio, Walmart that has been soliciting food donations. As the paper’s Olivera Perkins reports,

It’s a food drive — not for the community, but for needy workers.

Continue reading at AdAge.com

Who says Hondas have no soul?

Tired of hearing their reliable cars dismissed as rolling appliances, Honda and ad agency RPA launched the “Start Something Special” ad campaign this summer around the idea that Honda owners form a “special” relationship with their vehicles. Now, Honda and RPA are trying to take it to another level with a 70-second web opus called “Man and His Car” shot specifically for social media. The new video will be posted to YouTube tonight.

Honda’s rolling out a new Fit model next year. If “Man and His Car” becomes a big hit, the automaker may cut the video down to 60-second and 30-second versions and run it on TV.

Continue reading at AdAge.com

Globally, Glaucoma is the second leading cause of blindness after cataract. In India, approximately 11 million people have lost their vision due to this incurable disease. Compliance is a major concern in treating Glaucoma as nearly 50% of patients admit non-continuous use of medications by 6 months after start of therapy. Multiple dosing limits patient’s adherence to the treatment and thereby, worsens the condition. Patients feel that the treatment of Glaucoma is inconvenient and interferes with their day-to-day life. Bausch+Lomb’s Travoflo is a convenient once-daily-dosing therapy for Glaucoma, which is aimed at improving patient compliance by reducing the number of interruptions and improving the overall outcome.

Advertising Agency: Pointblack Advertising, Mumbai, India
?Director: Bindu Menon
?Creative Head: Sujeesh Sukumaran ?
Art Directors: Pankaj Bhatia, Krishna Kumkar?
Copywriters: Smruthy Nair, Guruguhan Iyer?
Account Manager: Ruchelle Dias?
Account Executive: Shreyas Pinglekar?

“When something is missing, everything loses meaning.”

Advertising Agency: Dupla Communication, Vitória, Brazil
Creative Director / Art Director: Bruno Hilel
Copywriter: Ricardo Rocha
Planner: Amanda Paes
Image processing: Thiago Christo
3D: Thiago Christo

If all was right with the sports world, Mike Tyson would sheepishly return Evander Holyfield’s chewed-off ear, Brett Favre would know when to quit and Dennis Rodman would buy a one-way ticket to North Korea.

That’s the premise of a hilarious new spot by BBDO, New York, promoting Foot Locker’s “Week of Greatness” promotion.

The 60-second TV spot, which broke today on ESPN, starts innocuously enough with Kyrie Irving of the Cleveland Cavaliers musing that the week-long promotion of the world’s best sneakers makes one feel “all is right with the world.”

Continue reading at AdAge.com

Advertising Agency: JWT, Canada
Chief Creative / Integration Officer: Brent Choi
Creative Director: Ryan Spelliscy
Art Director: Christian Martinez
Copywriter: Tyler Schell
Agency Producer: Raquel Rose
Account Team: Neil MacLellan, Michelle Ching
Director: Jake Kovnat
Production Company: Sons & Daughters
Post-Production: Panic & Bob
Editing House: Marco Pazzano
Music House: Eggplant
Media Agency: Mindshare
Audio Post Director / Music Supervisor: Adam Damelin