Hasta La Creative!

BBDO’s “It’s Not Complicated”series for AT&T has been one of the most recognizable campaigns on television for a while now, offering up different variations on the “kids saying cute, funny things in a classroom discussion” theme with straight man Beck Bennett. Indeed, the campaign has been so ubiquitous and well-received that it basically landed him a spot on SNL.

The agency’s latest, Thanksgiving-themed “Pet Turkey,” while enjoyable, is not the greatest effort in the series. If you’re a fan of the approach, you’ll probably enjoy this new one; if you’re getting tired of this direction, chances are it won’t do anything to dissuade you.

“Pet Turkey” sees Bennett asking the group of kids, “What’s better on Thanksgiving?” When one boy suggests, “a pet turkey,” Bennett offers his rational take on that answer. Again, nothing new here, just more of the same approach from BBDO. Since this brand of cute funny has worked so well for them in the past, it’s understandable that they don’t see the need to change things up. But something about “Pet Turkey” makes it feel like BBDO is treading water, like the approach is finally losing steam and they need to inject “It’s Not Complicated” with some fresh ideas if they want to prolong its shelf life. Although with Bennett’s star on the rise, the campaign’s days may already be numbered.

“Pet Turkey” will debut this Sunday, November 24th and will run throughout the Thanksgiving holiday season. Credits after the jump. continued…

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At this week’s Los Angeles Auto Show, General Motors’ Chevrolet unveiled its all-new Colorado pickup truck, a midsize offering designed to steal customers from the Toyota Tacoma and Nissan Frontier.

But the more important question back on Madison Avenue was which agency would land the assignment for the account.

Would it be McCann’s Commonwealth, Detroit, agency of record for Chevy around the world? Or Publicis’ Leo Burnett, Chicago, which cherry-picked the $290 million Silverado account away from Commonwealth last December?

Continue reading at AdAge.com

A couple weeks ago I wrote about how the media-industrial complex loves nothing so much as an anniversary — especially a grim anniversary. With the arrival today of the 50th anniversary of President John F. Kennedy’s assassination, there’s plenty of blanket coverage of an event that’s half a century old, and lots of reflection on what the tragedy did to our nation and the world.

But the most compelling coverage you might encounter today comes from Boston.com, a Boston Globe Media Partners website, which is publishing what it’s calling “a historically-accurate live blog featuring a moment-by-moment timeline of that tragic November day in 1963 — as we would have reported it today.” You can view it here. The blog includes photographs and video clips as well as eerily straightforward dispatches, like this one, which kicks off the day at 9:45 a.m.:

It’s raining lightly outside the Hotel Texas in Fort Worth. President Kennedy is greeting the crowd of people that has gathered in the parking lot.

Continue reading at AdAge.com

News UK has bolstered its digital subscription offering after picking up the rights to show UEFA Champions League and Europa League match clips across platforms for The Sun, Times and Sunday Times from 2015.

Johannes Leonardo co-founder Jan Jacobs launched his agency, along with creative partner Leo Premutico, back in 2007. In just a few years they proved the New York shop’s creative muscle by producing some of the best, freshest work for companies like WNYC and Daffy’s.

Since then, Johannes Leonardo has gone on to do boundary-breaking work for Google, such as Project Re:brief, which garnered Mr. Jacobs plenty of Cannes Gold Lions, including the first-ever Mobile Grand Prix — and the distinct honor of being one of Google’s longest-serving agency partners. But Mr. Jacobs has plenty of other surprising talents up his sleeve — as we find out in this week’s installment of “Six Things.”

1. He learned to draw by copying the spaceships from the original “Battlestar Galactica” TV series in the early 1980s. After each episode he’d rush off and recreate the battle scenes. To this day he can draw inanimate objects, but he says he’s “hopeless” at drawing people.

Continue reading at AdAge.com

Avec notamment sa dernière série réalisée pour le nightclub de Londres « Fabric », le photographe Mads Perch nous montre toute l’étendue de son talent. Des clichés d’explosions en noir et blanc du plus bel effet suivis que quelques images tirées d’autres séries, à découvrir dans la suite de l’article.