Nov
22
Commonwealth Lands Another Piece of Chevy Truck Business
Posted in: Uncategorized
At this week’s Los Angeles Auto Show, General Motors’ Chevrolet unveiled its all-new Colorado pickup truck, a midsize offering designed to steal customers from the Toyota Tacoma and Nissan Frontier.
But the more important question back on Madison Avenue was which agency would land the assignment for the account.
Would it be McCann’s Commonwealth, Detroit, agency of record for Chevy around the world? Or Publicis’ Leo Burnett, Chicago, which cherry-picked the $290 million Silverado account away from Commonwealth last December?
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