Advertising Agency: Creative Artists Agency, Los Angeles, USA
Production Company: Moonbot Studios
Film Director: Limbert Fabian, Brandon Oldenburg
Production Company Producer: William Joyce, Lampton Enochs
Executive Producer: Chipotle Creative Department
Novembro está quase terminando e, com ele, também chega ao fim mais um Movember. Desde 2003, homens ao redor do mundo têm cultivado seus bigodes ao longo de um mês inteiro, como forma de demonstrar seu apoio à luta contra o câncer de próstata. Agora, a marca de aparelho de barbear Harry’s resolveu eleger o 1º de dezembro como o National Shave Day, uma forma de honrar as heróicas bigodeiras e seus donos.
Para divulgar a ideia, a Droga5 criou o divertido filme Reflection, em que um homem conversa com seu reflexo no espelho, preparando-se psicologicamente para raspar o bigode, cultivado com tanto carinho. O reflexo, claro, argumenta que não há necessidade de abrir mão do bigode, mas ouve que o visual faz com que ele pareça um pervertido. Mas tem também as lembranças, os bons momentos compartilhados…
É um comercial sensível e ao mesmo tempo engraçado, que mostra a cumplicidade entre um homem e seu bigode. A campanha inclui, ainda, um microsite e prevê a distribuição de kits de barbear gratuitamente, nos Estados Unidos.
Post originalmente publicado no Brainstorm #9
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Budweiser has unveiled its own Twitter-powered knitting machine as part of a campaign to encourage revellers to appoint designated drivers over the festive season.
Chinese smartphone maker ZTE has revealed it will follow in the footsteps of rival Samsung with the launch of a smartwatch in the second quarter of next year.
Brief: Creating a Brand advert that portrays Land Rover’s new claim “Above and Beyond”.
Solution: The Land Rover Defender is taking you “Above&Beyond”. To portray these limitless capabilities, we used a variety of ‘travel’, ‘outdoor’ and ‘adventure’ related books to reflect the Defender 90′s iconic shape.
Scale and location: The ad is currently running as a DPS in Namibia, South Africa, Germany, Botswana, Angola, Ghana and Zambia.
Advertising Agency: Advantage Y&R,Windhoek, Namibia
Creative Director: Patrick Held
Art Director: Steffen List
Illustrator: Steffen List
Additional Credits: Truda Meaden
Advertising Agency: & Co., Denmark
Creative Director: Thomas Hoffmann
Art Directors: Thomas Hoffmann, Martin Storgaard
Production Company: Bacon
Film Director: Martin Werner
Production Company Producer: Mette Jermin
Agency Producer: Arlette Walsoe
La société DayCraft a imaginé des cahiers pour le moins appétissants. Appelés bRead en hommage au pain, ces carnets ressemblent volontairement à des tranches. Un rendu impressionnant intitulé « Delicious Notebooks » à découvrir dans une série d’images dans la suite de l’article.
“What’s important is to agree on what matters most.”
Advertising Agency: TBWA, Paris, France
Creative Directors: Philippe Taroux, Benoit Leoux
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Art Buyer: Barbara Chevalier
Agency Producer: Laurence Collavini
Account Supervisor: Jean-Marie Prenaud
Advertiser’s Supervisor: Claire Dorland-Clauzel
Illustrator: 3D Mecanique Generale Paris
“Have your kid’s birthday party at McDonald’s.”
Advertising Agency: DDB, South Africa
Creative Directors: Liam Wielopolski, Grant Jacobsen
Copywriter: Matthew Berge
Art Director: Hital Pandya
Photographer / Illustrator: Carioca
Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Oktar Akin, Emrah Akay
Copywriter: Yavuzhan Gel
Art Director: Caglar Cengiz
Photographer: Candas Arin
Planner: Ismail Seval
(TrendHunter.com) This post was written by Michelle Roberts for Photowall
New York is one of the most visited cities in the world, with one of the most recognisable skylines. New York’s skyline is the perfect…
“Digital will never be vinyl.”
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Copywriter: Ron Schlyecher
(TrendHunter.com) It is only appropriate that the ELLE Russia ‘Red Moscow’ editorial would be the one to bring back a semblance of USSR (Union of Soviet Socialist Republics) fashion. Focusing mostly on…
Paramount Pictures is using Guardian Labs, the new content solutions division, for the cinema release of Alexander Payne’s upcoming road trip motor odyssey film, ‘Nebraska’, on 6 December.
(TrendHunter.com) Now that it is proven that standing desks are healthier options to traditional sitting desks, the Standing Tree Desk takes it one step further. What can be more healthy than doing work in the great…
Real-time marketing, mobile and TV-length online films will be some of the trends that dominate content marketing in 2014, according to a panel of experts.
Frank Boulben, BlackBerry’s chief marketing officer, has left the company after only a year and a half in the role, as part of a management shakeup.
Mindshare has retained its long-standing international client Lufthansa after a global review believed to have involved Aegis Media’s Carat and IPG’s Mediabrands.
(TrendHunter.com) Photographer Angela Figueroa Sandoval created this striking ‘Enchanted Garden’ editorial for Papercut Magazine, which focuses on white gowns and stunning scenery. These gorgeous garden…
Marketers must shift their focus to the micro-moments of consumer connection in the context of their lives, writes Nicola Kemp.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
