Three quarters of online publishers expect programmatic trading to increase in the next 12 months, according to research that will be presented at the Association of Online Publishers conference on Thursday 3 October.
While the Obamacare debate rages in the Washington budget battle, most Americans are seeking clarity on what the Affordable Care Act means in practical terms. Health insurers are lining up to help.
By focusing their early marketing efforts primarily on education, health-insurance companies are hoping to take advantage of the law’s complexity to lure new members to their plans.
“We need to not only protect our turf, but we’ve got to acquire our fair share of the new market that’s up for grabs, because a segment of consumers are going to be looking to different sources for information,” said WellPoint Chief Marketing Officer Patrick Blair.
Hungry Man, the production company, has signed up Daniel Warwick, the Cannes Gold Lion award-winning director and the man behind Mercedes-Benz’ recent “magic body control” ad.
We’ve received confirmation that Tony Rogers, most recently SVP/creative director at Arc Worldwide/Leo Burnett, is no longer with the agency. What we’re hearing is that there were a few cuts made on Sept. 25 and Rogers was one of those affected. During his brief stint at Leo, Rogers worked on a range of accounts from Coca-Cola to Purina. We’ve also been told that Rogers wrote the last two Leo Burnett Breakfast shows. No word yet on what other “top-level employees” were cut last week, but we’ll keep you posted if we find out more.
New Career Opportunities Daily: The best jobs in media.
The audiophile community has debated the merits and weaknesses of vinyl recordings vs. digital since the first commercial CD players rolled out in the early ’80s. Regardless, at the cash register, digital has clearly been the winner since then. But a funny thing has been happening — and brands are taking notice.
Through June, 2.9 million vinyl records were sold in the U.S. this year, a 33.5% jump from a year earlier, according to Nielsen SoundScan. Vinyl sales jumped nearly 30% in 2012, per data from the Recording Industry Association of America, and have been on a steady upward trajectory since 2006.
The growth has prompted retailers and marketers like Whole Foods and Anheuser-Busch to align themselves with the growing niche.
Few people love music more than Alex Lopez Negrete, president-CEO of the fourth-biggest U.S. Hispanic agency, Lopez Negrete Communications in Houston. A musician himself, he helps infuse Latin music and artists in his clients’ campaigns, including co-writing a song for Dr Pepper several years ago, before signing up Pitbull for the brand. (His other clients include Walmart, Verizon Communications and Bank of America.) He even has a music-production studio called ZapBoomBang at the agency.
Mr. Lopez Negrete and his cousin Rudy Lopez Negrete, the agency’s Los Angeles-based manager of music and content, talked to Ad Age about the next Hispanic music stars that marketers should get to know, starting with the wholesome teenage Sonus brothers and working up to a pick for only the edgiest marketer, Band of Bitches.
A key lesson: Look for artists whose music seamlessly transitions to English from Spanish, so they’re able to reach everyone from the Spanish-dominant to English-speaking Hispanic millennials, and can eventually cross over into the general market.
Advertising Agency: Y&R, Kiev, Ukraine
Creative Director: Dmitry Barsukov
Senior Art Director: Yegor Kharkoff
Posterscope, the out-of-home specialist has partnered with mobile company Proxama to extend its services in the Near Field Communication (NFC) and QR sectors.
Wingmanning is a Tumblr dedicated to photos, taken by Scott Cleveland, of Drew Phillips, planner at TBWA\Chiat\Day LA, standing next to couples who are making out or otherwise engaging in PDA. Their slogan/mission statement: “Make out in public? We’re behind you.” The page also includes user-submitted “Amateur Wingmanning” from fans of the sites’ photo cringe comedy who snapped their own shots of themselves standing next to lip wrestling couples.
The whole thing is so cringe-inducing it’s almost like you’re there feeling socially awkward yourself! Just look at these photos and try not to feel uncomfortable. Trust us, you can’t do it.
New Career Opportunities Daily: The best jobs in media.
Découverte de l’architecte mexicain Juan Carlos Ramos qui a récemment proposé ce projet original de structure de forme pyramidale. Avec une face entièrement vitrée, cette idée visuellement intéressante a été sobrement appelée « Pyramid House ». L’ensemble est à découvrir en images dans la suite de l’article.
(TrendHunter.com) With Halloween right around the corner, there’s no better time than the present to start picking out your costume, but if you’re looking to go a little bit more tame this year, then…
The IPA – in association with Marketing Magazine’s inaugural ADAPTATHON takes place at Altitude, London on Thursday 3 October 2013.
Comparethemarket.com introduced Aleksandr Orlov, the aristocratic Russian meerkat, in 2009. At the heart of the ads was his frustration at his site Comparethemeerkat.com being confused with that of the price-comparison brand.
Commuters from across the country are being invited to test their Scrabble skills by tweeting out the best words they can come up with based on seven randomly selected letters displayed in the nation’s train stations.
(TrendHunter.com) This concept is really sharp! The Smart Knife has been designed to help you perform a very common task in the kitchen, but it’s been packed with a cornucopia of hi-tech features that you never…
Advertising Agency: Draft FCB, Auckland, New Zealand
Executive Creative Director: James Mok, Regan Grafton, Tony Clewett
Art Director: Rob Banks
Copywriter: Carl Lough
Group Account Director: Toby Sellers
Account Director: Sally Willis
“Unravel the Mystery of Time.”
“Unravel the Mystery of Consciousness.”
“Unravel the Mystery of Man.”
Advertising Agency: Ogilvy & Mather, Sofia, Bulgaria
Creative Director: Anna Stilianaki
Art Director: Emanuela Belovarski
Copywriter: Maksim Stoimenov
Illustrator: Darik Aleksandrov
Photographer: Ivo Marinov
There’s a beverage for just about everyone these days, and now there’s a water brand for teens.
PepsiCo is unveiling an expanded, revamped lineup for its Aquafina FlavorSplash brand, with an eye toward attracting 13-to-19-year-olds to the Aquafina trademark, a billion-dollar brand.
“We haven’t done an awful lot with the trademark, aside from pure water,” said Simon Lowden, Pepsi Beverages North America chief marketing officer, noting that the sparkling-water category is an intriguing space for the company. “[Sparkling water] is small, but it’s one of the fastest-growing categories in [beverages]. Quite a lot of consumers are thinking about this instead of traditional diet [beverages], so this is a space that’s really interesting, and one that’s set for future growth.”
(TrendHunter.com) The Free People October 2013 lookbook is full of effortlessly elegant and casual street style, from which the bohemian brand has made its name. Roaming the roads of Tokyo, Japan, models Elsa Hosk…
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