Over 90 per cent of B2B marketers use content marketing, according to new research, which found more than 70 per cent of those questioned are producing more content than they did last year.
Pearl Media’s interactive billboard at Columbus Circle attempts to spook passing subway riders with a large screen ad that responds to their movements.
The gesture-activated, multimedia billboard has been promoting Witches of East End since September 13th. As Pearl Media CEO Josh Cohen puts it, “The video walls are designed to get busy Upper West Side commuters to put down their small screens and spend time with cool content on a really big screen so that they’ll tune in to their medium-sized TV screens when the series premieres on October 6.” Phew. I think Louis C.K. would probably have something to say about that one.
At any rate, the billboard features two nine square-foot walls, comprised of nine screens each. An extreme close up of a woman’s green iris appears to follow commuters as they walk by, masses of crows fly out of her pupil as the scene changes to trees slowly being consumed by fire. The more movement from those passing by, the more the scene changes. Music and sound are also integrated into the interactive billboard.
The billboard didn’t seem to actually scare anybody (nor, I think, will Witches of East End), but it did stop some people in their tracks and get them to interact with the billboard. Some of them seemed to be having fun. Whether that will get anyone to actually tune into Lifetime is another story.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) The Halloween costume tattoos created by ‘SugarTats’ from Etsy are the perfect way to create full face Halloween makeup looks. The stickers are easy to apply and there are also a variety…
(TrendHunter.com) The BaseCamp Hostel Bonn takes indoor camping to the next level. The Fake campground uses RVs, trailers and other camping caravans as rooms. The German hostel is housed inside an old storage…
There’s a natural link between the worlds of fashion and music, but perhaps no designer is as rock-and-roll as John Varvatos. He’s had his own SiriusXM radio show. His flagship store in New York stands on musical holy ground, occupying the space that for decades was home to the legendary club CBGB. And his ad campaigns for years have eschewed the beautiful, romantic imagery you’d normally see in the pages of a fashion magazine — instead featuring rockers like Iggy Pop, Velvet Revolver and Alice Cooper.
If you ask Mr. Varvatos what his personal influences are, he won’t name-drop fellow famous designers. He’ll say Jimmy Hendrix and Nirvana, Led Zepplin or maybe even Dave Brubeck. Given music has been his biggest source of inspiration in building his eponymous — and world famous — retail brand, we chatted with Mr. Varvatos about the spark that started it all.
Ad Age: You come from a Greek background and grew up in Detroit — known for Motown more than rock. So what sparked your obsession with rock at a young age?
Toyota and Ford have something in common: They’re both laying claim to making the world’s best-selling car.
Earlier this month, Toyota said its Corolla held the title, while Ford says the Ford Focus is the winner. Which model really holds bragging rights depends on which data you’re using. Toyota says Ford’s count is skewed because it’s based on a statistical sample; Ford says Toyota’s tally is inflated because it counts Corolla models marketed under different names.
Ford fired the first shot when it issued a press release April 9 declaring Focus the “world’s best-selling passenger car.” Citing global market registration data from R.L. Polk & Co., Ford said it sold 1,020,410 of the compact cars in 2012.
Justin Tucker is one impressive dude, even if his flow is kind of weak.
Code and Theory’s “/1 One of a Kind” campaign for Dr. Pepper spotlights real die-hard Dr. Pepper fans with unique talents. One of those fans happens to be Justin Tucker, the undrafted, rookie, free-agent who helped the Ravens clinch the 2012 Super Bowl and bring some much-needed positivity to Charm City.
What you probably didn’t know about Justin Tucker is that he’s an opera aficionado, and a pretty passable opera singer at that. (Says someone who knows next to nothing about opera.) In the spot he can be seen belting out Mozart’s Don Giovanni at Baltimore’s historic Hippodrome Theatre. He also kicks a really nice field goal into the upper level seats. According to the spot, he can sing opera in seven different languages. Pretty impressive stuff.
Tucker also experiments with making beats — although we don’t actually hear any in the spot — and freestyle raps about Dr. Pepper in his car. His flow is kind of weak sauce, but still probably among the best for NFL kickers. The spot begins to drag a bit toward the end when Tucker explains himself how being a “beat-making, opera-signing, pro athlete” makes him one of a kind. I get that the one of a kind thing is what the campaign is all about, we just didn’t need to hear it from Tucker himself.
New Career Opportunities Daily: The best jobs in media.
Eight-year BBDO New York vet Greg Hahn, who’s worked on efforts for accounts including AT&T, FedEx, GE, HBO, has ascended to the big chair and taken on the role of chief creative officer at the agency. We’ve been told the position has been vacant, but as a result, Hahn will be working closer with his old Fallon colleague David Lubars, his director boss who of course serves as chairman/CCO of BBDO North America. In a statement, Lubars sings Hahn’s praises, saying, ““Greg is a brilliant and creative leader. Also a humble, great soul. He’s someone who has been helping to lead his clients forward for as long as I have known him/ Greg was behind the award-winning ‘HBO Voyeur’ project which took home a record-setting ten Lions at Cannes. He’s also pioneered new ideas in mobile and social. As Chief Creative Officer, Greg will now be able to bring this thinking to a wider array of clients – it’s how we can help them be that much more relevant to their customers and stay ahead of the game.”
New Career Opportunities Daily: The best jobs in media.
Wunderman UK has appointed Isobar’s Joseph Morgan as well as Pierre Camboly and Kevin Mercer, from 1000heads, to its strategy team.
Unilever snack brand Pot Noodle has escaped censure from the ad watchdog, despite two complaints from members of the public that it was “offensive” and “encouraged harmful discriminatory behaviour and treatment towards transsexual people”.
Le Pedras Salgadas Park au Portugal propose deux maisons appelées « Tree Snake House » au design très réussi. Proposant un lieu épuré dans un environnement tranquille et naturel, cette création de Luis & Tiago Rebelo De Andrade est à découvrir en images dans la suite.
(TrendHunter.com) These Halloween tattoos by ‘cclstore’ from Etsy are the perfect way to do your eye makeup for Halloween without digging into the shadows. The temporary tattoos are handmade and are…
DLKW Lowe’s Lowe Open has appointed associate production director at AKQA Will Garwood as digital project director.
Adverising Agency: JWT, São Paulo, brazil
Executive Creative Director: Vico Benevides
Creative Director: Rafael Freire, Fabio Guimarães
Copywriter: Guilherme Aché
Art Director: Daniel Massih
Planner: Newton Nagumo, Leandro Thot.
RTVC: Luana Aghata, Fernanda Peixoto
Production Company: Killers
Scene Director: Claudio Borrelli
Photography Director: Ted Abel Pedro
Audio: Tesis
“24 hours deodorizing duty.”
Advertising Agency: Leo Burnett Colombo, Sri Lanka
Executive Creative Director: Subhash Pinnapola
Creative Director: Athula Katriarachchi
Copywriter: Eraj Weerasingha
Art Director: Shayani Obesekare
Copywriter: Farzard mohideen
Post production: Denis Mather
Agency Producer: Chamari Priyabhashini
Photographer: Jehan Adahan
Account: Lara Baptise, Holy Chotrani
Advertising Agency: BBH, London, Unied Kingdom
Creative Director: Carl Broadhurst, Peter Reid
Executive Creative Director: David Kolbusz
Creatives: Martha Riley, Richard Glendenning
Producer: Sally Green
“One country. One concrete.”
Advertising Agency: Mayo Draft FCB, Lima, Peru
Creative Director: Humberto Polar
Art Director: Norberto Beto Noriega
Copywriter: Peter Butler
Photographer: Studio Wallace
(TrendHunter.com) Pollution is already a problem for overused waterways in many developing countries, and the impact of doing laundry in these rivers contributes even more contaminants. The Wash-E concept is a clothes-…
Advertising Agency: Deutsch, New York, USA
Partner/ Chief Creative Officer: Greg DiNoto
Group Creative Directors: Jeremy Bernstein, Karyn Pascoe, Bernie Hogya
Associate Creative Directors: Luke Hughett, Sean Lee
Art Director: Jessica Giles
Copywriter: Austin Hamilton
Director of Integrated Production: Joe Calabrese
Director of Creative Technology: Rey Peralta
Director of Digital Production: Suzanne Molinaro
Digital Producer: Kristina Trimmer
Executive Producer: Lauren Ziffer
Associate Producer: Dylan Mizner
Senior Project Manager: Jeremy Gelade
The Big Ten Network plans to televise 27 regular-season hockey games this season, and the increased exposure could help the teams’ recruiting.
     |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
