(TrendHunter.com) Photographer Evie Parazite creates a fantastical fairy tale shoot called ‘She Writes Sins’ where a crowned princess wanders the luscious gardens around her. The dolled-up princess poses…
Droga5 Sydney has a new spot for Lynx (aka Axe in the UK and Australia/New Zealand) and it’s pretty ridiculous. Imagine the attempted suaveness of an Old Spice ad from a couple of years ago mixed with a slightly toned-down American Axe spot and you’ve got the idea.
Maybe the Axe comparison is more apt since it’s the same brand, but this ad uses words that we wouldn’t expect American pre-teens (since that’s who buys Axe) to know — words like “anarchy” and “philosopher.” Words you might get called “gay” for using in middle school. But “Show Her What You’re Made Of” has the same goal in mind: Convincing awkward pubescent and pre-pubescent boys that if they use the right male hygiene product girls will suddenly stop ignoring them and find them attractive.
The way they go about doing this seems strange, at least to this American viewer. Droga5 gets a handsome man in a suit to talk about “men” and “boys” (he repeats both these words ad-nauseum in the opening 20 seconds alone) as we see shots of boys attempting to act manly and men acting like boys. Then enter a hot woman (walking in slow motion, of course), prompting said man to discuss what it is women want: boys and men “at the same time, in the same body.” For some reason I find this description (and this whole spot really) kind of creepy.
On the bright side, “Show Her What You’re Made Of” has ping-pong in it. Who doesn’t love ping-pong, right? Plus, this acts as a concession of what the advertised product actually does: keeps you from smelling like balls when you get all sweaty.
New Career Opportunities Daily: The best jobs in media.
Haymarket Media Group has signed a strategic partnership with The Knowledge Engineers, the digital training and online consultancy firm, by taking a minority stake in the business.
If you have, oh, 45 minutes or so to spare (hello lunchtime!), here’s a recent talk courtesy of Bay Area freelance creative/Miami Ad School SF instructor/“Couchella” co-creator Ivan Cash, who you might remember from a couple of months ago for telling folks to “stop making ads.” Recently, Cash spoke to students at 72andSunny’s in-house school 72U about creativity, taking risks via his own projects and more. Listen, we haven’t been the kindest to creative sermons in the past, but we’re getting older and wiser (in our own mind) so we’ll just let this latest long-form speech from Cash flow. Watch on if you will.
New Career Opportunities Daily: The best jobs in media.
Music streaming service Spotify has partnered up with the BBC’s new Playlister site, which allows listeners to “tag” any piece of music they hear on the BBC and listen to it again.
Ocean Outdoor has announced Twitter and Tate Britain as the winners of the 2013 Art of Outdoor awards, its annual competition to celebrate creativity and innovation in outdoor advertising, which it runs in association with Brand Republic.
(TrendHunter.com) Hearts’ ‘Trigger Happy’ bracelet line puts bullet shells to good work, rather than being left in a heap of waste. “After learning how to shoot, this artisan noticed the number of abandoned…
Allen & Gerritsen of Boston unveiled a new campaign for Blue Cross Blue Shield of Massachusetts today, their first since Blue Cross named A & G its agency of record.
The campaign, called “Blue Cross Blue Shield of You” (pretty lame name, we know) features three TV spots highlighting the stories of actual Blue Cross Blue Shield of Massachusetts plan members. Each of these stories is very different, highlighting that each Blue Cross plan is unique to the needs of its policy holder. These vary from a man competing in a “Spartan” race, to a woman biking to work for physical and spiritual health, to a startup offering Blue Cross Blue Shield to its employees. All these stories have a very Massachusetts flair to them, or as Allen & Gerritsen Creative Director Doug Gould puts it, “This campaign celebrates the fabric of our region through individuals, while mirroring the values of the Blue Cross Blue Shield brand.” Spolier: You might hear a Boston accent or two in there. Its a pretty no-nonsense approach that’s refreshing compared to the more schticky approaches certain other insurance agencies take.
In addition to the :30 and :60 second TV spots, the campaign also spans radio, digital video and banners, and out of home.
New Career Opportunities Daily: The best jobs in media.
Avec ces images réunies sous le nom de cette série « Medium », le photographe Thomas Prior nous offre de superbes clichés, proposant une ambiance unique grâce à une utilisation des effets et de la lumière très réussie. Un rendu varié à découvrir sur son portfolio et dans la suite de l’article.
The Dixons pitchlist just got more interesting, with 18 Feet & Rising joining the £50 million contest alongside Abbott Mead Vickers BBDO, Bartle Bogle Hegarty and the incumbent, M&C Saatchi. The agencies met at the retailer’s headquarters in glamorous Hemel Hempstead earlier this week.
Engine has hired Grey London’s managing partner, Annie Gallimore, to look after the group’s Government relationships.
Dunkin’ Donuts has appointed Nexus/H as its lead marketing and creative agency ahead of its second attempt to crack the UK market.
VCCP has promoted two of its staff, naming Lauren Ince as the head of account management and Louisa Tapper as its first head of talent.
Lucky Generals has won a place on Pernod Ricard’s global roster after a pitch.
One in three families regularly use smartphones or tablets to talk to each other when they are in the same house, research from Microsoft Advertising has found.
JWT London has picked up the £50 million EMEA advertising account for Canon.
Steve Parker and Pippa Glucklich have been promoted to the new role of co-chief executive of Starcom MediaVest Group UK.
Labour will start the process of choosing its agency for the 2015 general election after Spencer Livermore, a former senior strategist at SSF Group, rejoins the party as its campaign director by the end of the year.
Advertising Agency: SHED, Perth, Australia
Executive Creative Director: Andrew Tinning
Creative Director: Drew Ridley
Art Director: Andrew Tinning
Copywriter: Andrew Tinning
Art Director: Matt ridley
Director: Scott Wright
Sound: Sound Byte
DoP: Mick McDermott
Agency Producer: Lee Guy Wallis
Post production: Sand Box
Other credits: Body Art KT Crocker
Advertising Agency: Droga5, Australia
Creative Chairman: David Nobay
Creative Director: Andy Fergusson
Copywriter: David Nobay
Art Director: Andy Fergusson
Director: Ari Evasio
Executive Producer: Jorge Larrain
DoP: Christian Cottet
Planner: Matt Langler
Account Director: ant warne
Head of Content TVP: holly alexander
Post production: THE EDITORS
Editor: Dan Lee
Designer: Julian Romera
Music: Nylon
Account manager: Natalie Hellon
Wardrobe Stylist: Sol Montalvo
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
