Sep
17
Virgin Mobile rolls out YouTube campaign controlled by blinking
Posted in: UncategorizedTwenty five different YouTube spots have been created for a Virgin Mobile campaign that allows the viewer to switch between each one by blinking.
Sep
17
Moen Turns Its Home Hardware Into Fashion Jewelry
Posted in: Uncategorized
Have you ever walked into someone’s home and died a little over the gorgeous powder-room fixtures? Home-hardware brand Moen is banking on consumers’ bathroom envy with a style-focused campaign that makes “statement pieces” out of its faucets.
That enthusiasm has been reflected in the company’s business. Moen parent Fortune Brands Home & Security’s net sales in the plumbing and accessories category jumped 14.6% to $322.6 million for the second quarter over the year-earlier period. The company attributed U.S. growth to improving market conditions, higher rates of new-housing construction and higher prices.
Moen also boosted ad spending $7 million for the second quarter, according to its financial filings. Measured-media figures from Kantar Media showed Fortune spent $13.7 million on Moen brand advertising in 2012 and $8.6 million from January through June of 2013.
Sep
17
The Theory of Evolution
Posted in: UncategorizedPhilipp Dettmer a imaginé cette superbe vidéo d’animation « How Evolution Works » qui cherche à expliquer la théorie de l’évolution en l’espace d’une dizaine de minutes. A visée pédagogique, cette création allie propos et esthétique pour dévoiler certains mécanismes de l’évolution. Plus dans la suite.
Sep
17
Posh Portable Ocean Pools – Superyacht Introduces the Inflatable Sea Pool for Ocean Lovers (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Superyacht has introduced a new accessory for those who love the sea, but are looking for greater safety—behold the inflatable sea pool. This simple device allows you to customize your…
Sep
17
Subway Names Dentsu’s 360i its Social Media Agency
Posted in: Uncategorized
Subway has hired Dentsu’s 360i as its global social agency after a months-long review.
“360i impressed us with the depth of their expertise in social media as well as their thoughtful strategic and integrated messaging recommendations,” said Subway’s CMO Tony Pace in a statement. “They will help us navigate this rapidly evolving and highly competitive global landscape.”
Among the responsibilities the agency will be tasked with are: social and content strategy and execution, community management and social listening. The goal is to “drive engagement and conversation,” the agency said.
Sep
17
UKTV revenue reaches ‘all-time high’ of £262m
Posted in: UncategorizedUKTV, the operator of 10 TV channels including Dave and Really, has revealed its revenue reached an “all-time high” of £262 million in 2012, with an operating profit of £71 million.
Sep
17
Google acquires wireless information-sharing service Bump
Posted in: UncategorizedGoogle has acquired Bump, a service that allows information to be shared between mobile devices by “bumping” them together.
Sep
17
TAM animal transportation: Dog
Posted in: Uncategorized
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Jorge Iervolino
Art Directors: Luciano Sorrentino, Cleber Cardoso
Copywriter: Rodrigo Cunha
Illustrator: Studio Malagueta
Sep
17
Pena Surfwear: Unleash your spirit
Posted in: Uncategorized
Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Hugo Michels
Copywriter: Paulo Lima
Planner: Rafael Forti
Illustrators: Diego Moscardini, Douglas Reis
Photography: Ponto de Fuga
Sep
17
LIDL: The live social grill
Posted in: UncategorizedA live video feed from a bbq 24 hours a day. Every now and then the grill gets filled with steaks and meat products. The rules are simple – be the first to grab a steak from the grill – and it’s yours! The exact product you tagged yourself on gets packed and sent to your house in 45 minutes.
Advertising Agency: MRM Worldwide Romania
Chief Creative Officer: Nir Refuah
VP: Ionela Buta
Art Director: Vlad Macarie
Copywriter: Mihaela Coman
Sep
17
Zurich shows insurance is all about love
Posted in: UncategorizedZurich Insurance Company has launched an ad campaign prompting people to think about how it can protect the things they “truly love”.
Sep
17
3D Explosions by Eyal Gever
Posted in: UncategorizedPassionné par certains mouvements et instants précis tels que les explosions, l’artiste Eyal Gever compose des oeuvres monumentales qu’il travaille avec des simulations 3D qu’il imprime ensuite. Un rendu époustouflant à découvrir en images et en vidéo dans la suite de l’article.
Sep
17
easyJet celebrates passengers and the ‘easyJet generation’
Posted in: UncategorizedThe simple actions of eating an ice cream, spreading on sun-cream, walking across an airport terminal and sitting down to talk are carried out by multiple people and spliced together in easyJet’s new ad.
Sep
17
Perrier Jouët designs new champagne for affluent young nightclubbers
Posted in: UncategorizedAffluent young Americans are the target audience of Perrier Jouët’s new Nuit Blanche champagne sub-brand that will be sold in nightclubs and revamps the company’s century-old design with a new “edgy” look.
Sep
17
Minelab: Comparison, 4
Posted in: Uncategorized
On the face of it, walking around with a metal detector might not seem like an awesome to spend your time. But when you compare it to other mundane stuff you do and throw in the possibility of actually finding something valuable, suddenly it doesn’t seem like such a bad option.
Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director: Parris Mesidis
Copywriter: Parris Mesidis
Art Director: Jonathan Pagano
Photographer: David Solm
Agency Producer: Amy Marshall
Account Manager: Vanessa Schiller
Published: July 2013
Sep
17
Minelab: Comparison, 3
Posted in: Uncategorized
On the face of it, walking around with a metal detector might not seem like an awesome to spend your time. But when you compare it to other mundane stuff you do and throw in the possibility of actually finding something valuable, suddenly it doesn’t seem like such a bad option.
Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director: Parris Mesidis
Copywriter: Parris Mesidis
Art Director: Jonathan Pagano
Photographer: David Solm
Agency Producer: Amy Marshall
Account Manager: Vanessa Schiller
Published: July 2013
Sep
17
Minelab: Comparison, 2
Posted in: Uncategorized
On the face of it, walking around with a metal detector might not seem like an awesome to spend your time. But when you compare it to other mundane stuff you do and throw in the possibility of actually finding something valuable, suddenly it doesn’t seem like such a bad option.
Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director: Parris Mesidis
Copywriter: Parris Mesidis
Art Director: Jonathan Pagano
Photographer: David Solm
Agency Producer: Amy Marshall
Account Manager: Vanessa Schiller
Published: July 2013
Sep
17
Minelab: Comparison, 1
Posted in: Uncategorized
On the face of it, walking around with a metal detector might not seem like an awesome to spend your time. But when you compare it to other mundane stuff you do and throw in the possibility of actually finding something valuable, suddenly it doesn’t seem like such a bad option.
Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director: Parris Mesidis
Copywriter: Parris Mesidis
Art Director: Jonathan Pagano
Photographer: David Solm
Agency Producer: Amy Marshall
Account Manager: Vanessa Schiller
Published: July 2013
Sep
17
HJK Helsinki Football Club: The Miracle of Helsinki
Posted in: Uncategorized
The Miracle of Helsinki
Champions League qualification game HJK HELSINKI-Nõmme Kalju Wednesday July 17th at Sonera Stadium.
HJK is the last and only football team from Finland that has ever reached the Champions League group stage. This happened fifteen years ago and in 2013 they once again had the chance to overcome this gigantic challenge.
Advertising Agency: Intohimotoimisto Cassius, Helsinki, Finland
Creative Director: Erkko Mannila
Art Director: Hermanni Kanerva
Copywriters: Erkko Mannila, Axa Fahler, Antti Tuominen
Photographer: FLC Helsinki
Retoucher: FLC Helsinki
Additional credits: Heikki Laakso, Timo Simonen
Published: July 2013
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