Nouveau symbole de Lima, la capitale du Pérou, ce projet « Unbalanced Hotel » proposera près de 125 chambres perchées sur le flanc d’une falaise. Un projet impressionnant proposé par les architectes madrilènes de OOIIO qui est à découvrir en détails et en images dans la suite de l’article.
Assessing the ad-supported digital-music-streaming landscape is like figuring out which sets to catch at Bonnaroo. From Pandora to Spotify to Clear Channel’s iHeartRadio to Apple’s new iTunes Radio, there are so many options for marketers. Too many.
Even Rdio, known for its clean design and subscription model, is planning to launch a free, ad-supported desktop version of its on-demand streaming service by the end of the year. “We wanted a perpetual free offering. We’ve seen as the market has evolved [that an ad-supported free service] drives virality and an active user base,” said Rdio CEO Drew Larner.
For the latest generation of digital-music services, it’s becoming clear that paid subscriptions won’t cover content-licensing costs. Pandora, for example, expects 80% of its revenue to come from advertising. The internet-radio pioneer and its brethren hope they can divert a swath of local-radio ad dollars their way. But for that to happen, they have to get bigger in local markets and offer mobile ads tailored to local audiences. Kinda like radio.
Just 11 of the UK’s 100 highest-spending advertisers have websites optimised across PCs, laptops, tablets or smartphones, according to research from the Internet Advertising Bureau (IAB).
Elle magazine has paired Mother, Brave and Widen & Kennedy with three groups of feminists, to create campaigns that try to define the modern face of feminism, for its November issue.
Coca-Cola has been displaced as the world’s “most valuable” brand for the first time, with Apple taking the top spot in Interbrand’s annual countdown of the top 100 global brands.
(TrendHunter.com) Living in a big city has its ups and downs. A definite downside is the lack of living space, which is most evident in New York City. In the Big Apple, the rent is high and the space is limited. So…
Le projet The Fallen 9000 a été pensé par Sand In Your Eye afin de promouvoir la paix dans le monde. En dessinant sur la plage d’Aromanches en Normandie les silhouettes des 9 000 soldats morts durant le Débarquement le 6 juin 1944, cette création impressionnante rappelle les dégâts de la guerre.
(TrendHunter.com) Furnishing a new home can often fill your space with clutter and knick knacks that you hardly use, but these eco-friendly decor ideas are offering some creative environmental home decor options that…
(TrendHunter.com) Sporting facilities often require very specific structural designs and visual layouts, but these spectacular athletic structures have infused creative architectural detail and design to take these…
Advertising Agency: Ogilvy, Paris, France
Chief creative officer: Chris Garbutt
Creative director: Grant Parker
Art director: Genevieve Hardy
Copywriter: Andrew Jolliffe
Agency producers: Stéphanie Croccel, Catherine Masset, Marion Drouet, Fabienne Moreau
Photographer: Dan Tobin Smith
Stylist: Jean Michel Clerc
Retoucher: Martin Pryor
Advertising Agency: Goodby Silverstein & Partners, USA
Executive creative director: Rich Silverstein
Copywriter: Drew Burton
Art director: Nick Luckett
Associate creative directors: Will Elliott, Patrick Knowlton
Agency producer: Sara Krider
Director: Isaiah Seret
Executive producers: Kerstin Emhoff, Ali Brown
Director of photography: James Whitaker
Advertising Agency: Goodby Silverstein & Partners, USA
Executive creative director: Rich Silverstein
Copywriter: Drew Burton
Art director: Nick Luckett
Associate creative directors: Will Elliott, Patrick Knowlton
Agency producer: Sara Krider
Director: Isaiah Seret via Prettybird
Executive producers: Kerstin Emhoff, Ali Brown
Director of photography: James Whitaker
From Adbusters #109: The Epic Human Journey: Part 3, Endless Summer
ELLEN LEE
A single banknote can reveal a lot about the attitude of a nation.
Take Iran for example. On each 100,000 rial bill it says: “Human beings are members of a whole in creation of one essence and soul.” Not exactly what you would expect from the most demonized state in the world, yet there it is plain for anyone to see if they want to look.
There is something altogether enchanting in those words, even if the realities on the ground don’t necessarily show it, something that we haven’t had here in North America for a long time. A culture with such a selfless and beautiful sentiment driving its core might actually outlast us all.
So what does our money here in North America say about us? On every American one-dollar bill it says “In God We Trust.”
But really? God? What God? Certainly not the Christian God who commanded us to cancel debts, turn the other cheek, show compassion to strangers and love one another as we love ourselves. Let’s be honest here. The God on our cash isn’t the God of Abraham, altruism, compassion or any derivation of those things. It’s the God of the self on our bills. Greedy. Whiney. Voracious. Selfish. Hungry. Never satisfied. Obsessed with its own importance. The money could just as easily say “ho ho ho.”
We shouldn’t be so sure of ourselves. If we’re going to face the financial, cultural and ecological tipping points ahead we might want to take a moment and consider what we’re worshipping each time we put a dollar on the counter.
Currently, all over the world, every truism, every belief, every foundational precept of civilization is being shaken, twisted and wrung-out in a desperate search for a truth that might keep us from ending up where it is that we’re likely heading.
So let’s ask ourselves: is this the only impulse upon which to build a civilization?
Advertising Agency: BBH, London, United Kingdom
Creative Director / Art Director / Photographer: Konstentin Zavorin
Retoucher / Designer: Arseniy Laskaris
(TrendHunter.com) Kabinett is a sleek contemporary home in Paris that redefines the definition of maximizing space while maintaining a cozy homey feel.
Designed by September architecture group, the home was actually…
Apple has passed Coca-Cola to become the world’s most valuable brand, according to a new ranking.
Coca-Cola has ruled Interbrand’s annual Best Global Brands list since the company began tracking brand value 13 years ago, but it fell to No. 3 in the most recent ranking, which was released by Interbrand on Monday.
Apple took over the No. 1 slot, with a brand value jumping 28% to $98.3 billion. In 2000, when the list debuted, Apple’s brand value stood at $6.6 billion, according to Interbrand.
Do you take situations at face value? Or are you naturally suspicious? Watch what happens to 5 of our competition winners and their friends and then make up your mind.
Advertising Agency: Jam, UK
Executive Creative Director: Wayne Deakin
Creative Director: Chris De Abreu
Creatives: James Fernandes, James Greening, Ben Da Costa
Community Manager: Katie Wilkinson
Head of Planning: Iain Matthews
Planner: Jack Swain
Production company: Andsome Films
Producer: Sagal Aden
Director: Sonja Phillips
Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.
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