Sep
30
Apple, Google End Coca-Cola’s 13-Year Reign as World’s Most Valuable Brand
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Apple has passed Coca-Cola to become the world’s most valuable brand, according to a new ranking.
Coca-Cola has ruled Interbrand’s annual Best Global Brands list since the company began tracking brand value 13 years ago, but it fell to No. 3 in the most recent ranking, which was released by Interbrand on Monday.
Apple took over the No. 1 slot, with a brand value jumping 28% to $98.3 billion. In 2000, when the list debuted, Apple’s brand value stood at $6.6 billion, according to Interbrand.
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