Sep
26
Sep
26
Twitter reveals Alerts service to push ‘personalised’ content
Posted in: UncategorizedTwitter is rolling out a new “personalised recommendations” alerts service to help users cut through the mass of information and encourage them to return to the site more often.
Sep
26
JCDecaux builds ad opportunities into fabric of Terminal 2
Posted in: UncategorizedJCDecaux Airport UK has unveiled a range of advertising opportunities at Heathrow’s upcoming Terminal 2: The Queen’s Terminal.
Sep
26
Why the Los Angeles Ad Market is Resurgent: Advertising Week Video With TBWA’s Rob Schwartz
Posted in: UncategorizedWhat’s behind the new energy in LA’s ad market?
Los Angeles has always offered the promise of a kind of “grand confluence” between Hollywood, the gaming industry, brands and agencies, according to Rob Schwartz, global creative president at TBWA Worldwide. “But I think now more than ever it’s actually going to be realized,” he said.
Sep
26
Estee Lauder Readies Agency Review for 2014
Posted in: Uncategorized
Estee Lauder is rethinking its agency roster as it preps for a review in 2014.
The New York-based beauty giant will run a “two-part digital media review,” inviting shops to pitch for at least one of two separate assignments with budgets around $4 million, according to a review document that Ad Age obtained. One assignment will be to oversee digital media across various brands. The other will be to support digital media optimization and analytics to drive e-commerce revenue.
Santa Monica-based consultancy Select Resources International is guiding the search process and recently sent the review brief to a handful of agencies. Upon the client’s request, SRI did not disclose the identity of the client, and it’s holding off on formally launching the review process until the first quarter of 2014. Despite the absence of the company name in the brief, a number of executives close to the matter told Ad Age that Estee Lauder is behind the search.
Sep
26
Shumaker Assumes CMO Post at Draftfcb…And Yes, There’s a Memo
Posted in: Uncategorized
Former Publicis USA chief marketing officer Chris Shumaker has now assumed the same title at Draftfcb, taking on CMO duties for North America. This actually marks the second tour of duty at DFCB for Shumaker, who served as global CMO at what was FCB prior to the merger in 2006.
During his career, Shumaker also spent nearly a decade at the Martin Agency, serving as SVP/director of development and working with a client roster ranging from UPS to Quizno’s. And yes, we’ve obtained a memo from sources that was sent from DFCB global CEO Carter Murray to staff regarding Shumaker’s arrival. This marks Murray’s second major hire following that of global chief strategy officer Nigel Jones and EVP/strategic planning Vita Harris earlier this month. Anyhow, see note regarding Shumaker below and after the jump.
“Date 26 September 2013
From Carter Murray
To Everyone at Draftfcb North America
Re Welcoming Chris Shumaker
I wanted first to thank everyone I have met in my first two weeks for the incredibly warm welcome to the company. It has been very humbling and inspiring.
This note is to share more news that I think is a step forward for all of us. Chris Shumaker is joining our team as our Chief Marketing Officer for North America, a new role at our agency.
New Career Opportunities Daily: The best jobs in media.
Sep
26
Fast-Rising E-Commerce Could Jolt Package-Goods Giants
Posted in: UncategorizedE-commerce once may have been a minor factor for packaged-goods, but it’s fast becoming a significant market that could shift market share to smaller players and disrupt pricing and other key parts of the industry’s business model, according to a new report by Sanford C. Bernstein.
The Sept. 25 report estimates e-commerce sales have risen to 9% of category sales for health products, 5.9% for beauty care and 5.7% for pet care. Those numbers are all up substantially and, in the case of pet products, more than double levels of five years ago, according to estimates developed using Bernstein consumer surveys and proprietary programming tools.
For much of the category, e-commerce still accounts for 1% or less of sales. But Bernstein predicts online sales will reach $222 billion — or around 25% of U.S. consumer-packaged goods spending overall — within five to 10 years, said analyst Ali Dibadj.
Sep
26
British Gas creates Hive brand to house internet-enabled tech products
Posted in: UncategorizedBritish Gas has created a brand called Hive to house all its internet-enabled technology products and will launch the first Hive-branded product next month.
Sep
26
Albert Dali Naming Consultants: Brand Anagrams
Posted in: Uncategorized
Advertising Agency: Lucifer Labs, India
Creative: Anantha Narayan
Sep
26
Mercedes uses disco chickens to prove driving comfort
Posted in: UncategorizedWe’ve all heard of doing the funky chicken, but Mercedes-Benz has gone one step further by creating some fowl dance moves to the sounds of disco classic “Upside Down” by Diana Ross.
Sep
26
Oatmeal Spot Clear: Monster
Posted in: Uncategorized
“We know how one little spot can make you feel.”
Advertising Agency: Canvas, South Africa
Creative Director: Michael Ipp
Art Director: Michelle Baron, Brinke Van Zyl
Copywriter: Shannon Devy
Agency Producer: Jackie St Clair Moor
Illustrator: Michelle Baron
Sep
26
Volkswagen Polo Retail: Coffee
Posted in: UncategorizedAdvertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Copywriter: David Fraser
Art Director: Dantie Van De Merwe
Director: Eden Diebel
Executive Producer: Stephanie Ceccaldi
Business Director: Stuart Baillie
Business Director: Mick Colgan
Head of Broadcast: Brenden Johnson
Senior Agency Producer: Amanda Bennie
Sep
26
Skoda Rapid Leisure: Hydrant
Posted in: UncategorizedAdvertising Agency: BBH, India
Chief Creative Officer: Russell Barrett
Executive Creative Director: Puneet Kapoor
Creative Director: Russell Barrett
Copywriter: Yohan Daver
Director: Sushma Joseph, Manish Darji
Account Director: Anirban Mukherjee
Planner: Kanishk Kabiraj
Agency Producer: Hitesh Kalia, Sushma Joseph, Rishit Mehta
Editor: Sushma Joseph
Illustrator: Manish Darji
Account manager: Suravi Pradhan
Sep
26
Topps, Rooster Wax Nostalgic with Web Series for Garbage Pail Kids MiniKins
Posted in: UncategorizedRooster New York, fresh off of teaching you how to take a punch (and all their skateboard projects), have unleashed a suitably goofy trailer for their new web series promoting Topps’ Garbage Pail Kids MiniKins.
For those too young to remember, Garbage Pail Kids was a popular trading card series released in 1985, parodying the then even-more-popular Cabbage Patch Kids dolls phenomenon. Topps brought the Garbage Pail Kids back in 2012 with an all-new series. Now they’re expanding the Garbage Pail Kids into 1” MiniKins figures.
Rooster’s trailer is in the fake-outtake style, with Garbage Pail Kid Adam Bomb struggling to get through his lines, among other things. If you grew up with Garbage Pail Kids, it will probably be a welcome blast of nostalgia. If not, it should still ooze a kind of fun 80s cheese that’s hard not to appreciate. Everyone is still obsessed with the 80s, right? Isn’t that why we’re here talking about Garbage Pail Kids?
Anyway, the Garbage Pail Kids MiniKins will launch mid-October and Rooster’s web series will air at the MiniKins official YouTube page. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Sep
26
Uniform Jeans: Summer Love
Posted in: Uncategorized
Advertising Agency: Plutón, Montevideo, Uruguay
Creative Directors: Silvio Maldonado, Pablo Medina
Art Directors: María Bissio, Juan Pablo Palarino
Copywriters: Michelle Capdevielle, Alfonso Delfino, Gonzalo Montes
Photographer: Ale Burset
Illustrator: Diego Speroni
Sep
26
Vancouver Police Department: Weightlifting, Hunting, Shaving
Posted in: Uncategorized
Using mobile devices while driving contributes to nearly a third of traffic deaths and injuries each year in Canada; however, people still don’t view texting and driving as the lethal combination that it is. New creative by DDB Canada’s Vancouver office for the Vancouver Police Department (VPD) uses humour to cut through the typical serious and somber messaging by comparing texting and driving to other equally stupid and dangerous combinations.
A series of posters and thousands of postcards are being handed out at Vancouver high schools, encouraging students to share other stupid combinations through social channels tagged with #stupidcombos. Students are also encouraged to draw stupid combinations and share them on their social channels to enter into the contest. The VPD’s social media division will be consolidating all of the entries and a committee will select their top five combinations. The five shortlisted entries will be shared on the VPD’s Facebook page and the public will be encouraged to vote for their favorite. The #stupidcombo that receives the most votes will be deemed the winner with the recipient winning a police ride-along experience.
Advertising Agency: DDB, Vancouver, Canada
Executive Creative Directors: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriter: Jessica Schnurr
Art Directors: Daryl Gardiner, Jake Gauthier
Account Supervisor: Roger Nairn
Agency Producer: Dana Rudelier
Illustrator: Jake Gauthier
Digital Artist: Jake Gauthier
Sep
26
David Patton voted president of EACA
Posted in: UncategorizedDavid Patton, the president and chief executive of Grey Group EMEA, has been elected president of the European Association of Communications Agencies (EACA).
Sep
26
Miami Ad School ESPM: Bomb, Pilot, Surgery
Posted in: Uncategorized
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Leon Valente
Copywriter: Marina Erthal
Photographer: Donaire Roberto
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