Blast Radius has acquired fellow Wunderman brand experience agency These Days Amsterdam in a deal that will add 30 to 40 per cent to the shop’s top line.
Social media conversations around the Samsung Galaxy Gear smartwatch were down 59% compared to discussions around the Galaxy S4 smartphone, according to research from We Are Social.
More needs to be done to encourage women into technology because they improve innovation, according to Girls in Tech founder Adriana Gascoigne.
It took a couple of months, but Fallon has found a new chief marketing officer from within, appointing 16-year vet John King to the position. King (pictured) takes over for Rob Buchner, a 25-year Fallon vet who if you recall left the agency in June to assume the role of CEO at fellow Twin Cities op, Campbell Mithun. As for the new CMO, King spent the last five years serving as chief communications officer at Fallon, working with a client roster that includes General Mills and NBCU.
Along with the CMO appointment, Fallon has also brought on Charles Wolford, formerly of Modernista! and 72andSunny, as chief production officer. Additionally, Rocky Novak has shifted from director of digital development to managing director and Julie McBride from director of talent to a larger role as director of talent and communications.
New Career Opportunities Daily: The best jobs in media.
Brands hoping to test Facebook’s long-awaited video ads will have to wait a while longer. Facebook has pushed back its intended October unveiling, and hasn’t provided a new launch timeframe, according to three people with knowledge of the matter.
Facebook has been pitching brands and agencies on video ads for more than a year. The pricey, 15-second spots will be targeted at demographic segments of Facebook’s userbase (not unlike TV) and Facebook is seeking anywhere from $1 million to roughly $2.4 million depending on the reach involved for a daily slot. They first were slated to be unveiled in the first half of this year, then were being teed up for a summer debut, and most recently pushed back to October.
Less than 18 months ago Coca-Cola entrusted Publicis Groupe’s Leo Burnett with creative duties for its Sprite brand — and the launch of a major North American ad campaign — but now the marketer has changed agency partners again.
In Leo Burnett’s place, independent shop Translation Advertising has been tapped to handle marketing for the lemon-lime soda, executives familiar with the matter say.
Both agencies declined to comment, but a spokeswoman for Coca-Cola acknowledged the break with Leo Burnett and the relationship with Translation. She also noted that WPP-backed Johannes Leonardo continues to handle global work. “Sprite has worked with Translation across multiple campaigns for a number of years now,” said Kerry Tressler, a Coca-Cola spokeswoman. “I can confirm that they are currently on point for some new work, but don’t have any details I can share at this point. …We do not have any current projects with Leo Burnett.”
Advertising Agency: M&C Saatchi, Stockholm Sweden
Post Production: Johanna Karsten
Advertising Agency: LP 360, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Retoucher: Luiz Fasoli
British Airways (BA) will tonight air a new ad championing its staff and the quality of the brand, under an expanded strapline of “To fly. To serve. Today. Tomorrow.”
Outside of some local races, it may seem like little is happening on the political campaign landscape. Yet across the country and more so across the beltway, politicos are eyeing the Virginia race for governor. The reason: to find out whether the data-centric approach that helped President Obama’s campaign in 2012 can work for smaller election campaigns.
Not only is Virginia in the backyard of Washington, D.C., where campaign operatives swarm, it is a key presidential election swing state. And it just so happens that its gubernatorial election, between Democrat Terry McAuliffe and Republican Ken Cuccinelli, is shaping up to be a close one.
A recent RealClearPolitics poll average showed Mr. McAuliffe ahead by 3.5 points. So, the election could help parties, advocacy groups and future campaigns envision what the 2016 presidential race might look like on a statewide level. President Obama won Virginia in 2012 by a margin of around three points.
Advertising Agency: Chapter, Birmingham, United Kingdom
Creative Directors: Martin Heffernan, Ian Boulter
Art Director: Paul Ray
Copywriter: Richard Newell
Illustrator: Ruth Craddock
Photographer: Simon Winnall
Designer: Lyndsey Turner
Account Management: Rachel Givens, Louise Williams
Le designer Duncan Shotton vient de lancer un nouveau projet sur Kickstarter : des crayons de papiers dont le cœur est arc-en-ciel. Autre particularisme, ils sont faits non pas en bois mais en papier recyclé et seront développés en noir et blanc selon le créateur. Un projet ludique et esthétique à découvrir en images.
(TrendHunter.com) With the constant pressure to attain a perfect appearance, these nose straighteners have become popular in Japan for their realignment abilities.
Rhinoplasty is a popular plastic surgery that many…
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Illustrator: Malagueta
Leo Burnett is proving that marketing ideas really do grow on trees — actually under one particular tree in San Francisco, to be exact.
The tree, in the city’s Golden Gate Park, began drawing national media attention a few months ago when a mysterious small door was discovered at its base. Leo Burnett’s Kellogg team caught the story on the news and immediately made a connection. “Everyone knows that Keebler elves make cookies in the Hollow Tree,” recalled Mike Doyle, a VP-Creative Director at the agency. “If there was ever a project that we should be doing something around, it seemed like this would be the one.”
Thus was born the “Tiny Doors Project,” in which Kellogg’s Keebler brand commissions artists to build tiny doors at the base of trees across the country.
Children’s author Roger McGough, who co-wrote The Beatles movie Yellow Submarine, has written seven short stories that are being printed on more than 250,000 plates to make ‘teatimes more enjoyable for families’.
O diretor brasileiro José Padilha (“Tropa de Elite”) tem nas mãos uma arriscada missão. Refazer o clássico “Robocop”, em tempos do cinema inundado por super-heróis (algo que ele nem é).
A MGM e Sony revelaram o primeiro trailer do filme, que destaque os aspectos sociais e políticos da história. Com Joel Kinnaman, Gary Oldman, Michael Keaton e Abbie Cornish no elenco, a estreia está prevista para 7 de fevereiro de 2014.
É um bom trailer, claro, mas ainda não me faz deixar de perguntar “Qual a necessidade disso?”. Veremos.
Post originalmente publicado no Brainstorm #9
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LG, the electronics manufacturer, has topped the viral chart this week with a hidden-camera video to promote its new 84-inch television.
In today’s episode of as the agency world turns, sources familiar with the matter confirm that Steve Caputo, who has been with McGarryBowen for just six months and served as executive creative director, is no longer with the agency. No details on Caputo’s departure have been given at this point, but you might remember the creative exec from his brief stint (18 months) at Arnold or his seven years at R/GA, where he worked with clients ranging from Nike+ to Chanel.
On another unrelated McGarryBowen note, our sources tell us that Daniel Korn, who spent the last three-plus years as partner/biz dev director at Ogilvy, working out of said agency’s New York office, will be assuming a yet-to-be-disclosed position at McGarryBowen. Prior to O&M, Korn (pictured) spent several years on the account side at Havas.
New Career Opportunities Daily: The best jobs in media.
GlaxoSmithKline (GSK) is reported to be in advanced talks with Japanese firm Suntory Beverages over the sale of its Lucozade and Ribena brands.
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