(TrendHunter.com) There are many ways to describe the photo series titled White Dreams By TOMAAS, a photographer based in New York, New York: luminous, ghostly, ethereal, surreal, enchanting and more. As though she…
(TrendHunter.com) Who knew an electrolyte-rich beverage could be as sexy as the one being promoted in the AMAzon Coconut Water ad campaign. Oh yes, that is because in place of the actual bottled drink are three of…
(TrendHunter.com) The Reborn Series by Y Studio, a creative firm based in China, is a collection of lighting that repurposes vintage cameras as the light head. A unique concept, the resulting designs are intriguingly…
A documentary and book on the reclusive author say that he instructed his estate to publish at least five more books beginning as soon as 2015.
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(TrendHunter.com) For his thesis project at the University of Minnesota, graduate architecture student Hank Buttita made a school bus home.
With the help of a friend, Hank was able to convent an ordinary public…
(TrendHunter.com) Men wearing stunning accessories is becoming more common, and if you are looking to make a statement, this feather bow tie will set you apart from the rest.
As the look of the gentlemen is rising…
Sonata: Your son arriving home from a party.
Nothing is more useful than silence.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Illustrator: Zombie Studio
Published: April 2013
Sonata: Your girlfriend’s dad checking on you.
Nothing is more useful than silence.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Illustrator: Zombie Studio
Published: April 2013
Sonata: Your baby’s waking up.
Nothing is more useful than silence.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Illustrator: Zombie Studio
Published: April 2013
Rock saves any kind of life
Advertising Agency: ade, Bogotá, Colombia
Creative Directors: Nacho Martinez, Giovanny Saavedra, Checho Sarabia
Art Directors: Pedro Cardenas, Jaime Tocora
Copywriter: Andres Cañas
Photographer: Jorge Oviedo
Additional credits: Robert Paz, Retouch
Published: October 2012
Rock saves any kind of life
Advertising Agency: ade, Bogotá, Colombia
Creative Directors: Nacho Martinez, Giovanny Saavedra, Checho Sarabia
Art Directors: Pedro Cardenas, Jaime Tocora
Copywriter: Andres Cañas
Photographer: Jorge Oviedo
Additional credits: Robert Paz, Retouch
Published: October 2012
Stay away from germs.
Effectively eliminates 99.9% of bacteria.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Published: April 2013
Stay away from germs.
Effectively eliminates 99.9% of bacteria.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Published: April 2013
Stay away from germs.
Effectively eliminates 99.9% of bacteria.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Published: April 2013
Advertising Agency: GrupoTV1, Brazil
Creative Director: Flavio Nara
Client Services: Elaine Elias
Planner: Fabio Tramontano
Creatives: Alex Gonçalves, Anita Wicher
Graphic Designer: Silvio Olivieri
Media: Elaine Vieira, Neusa Braz
Project: BK Cenografia
Oracle is no longer Oracle the tech giant run by an egomaniac. Through the power of sports (and sponsorship)–America’s Cup Sailing, in this instance–Oracle is now much better known as ORACLE TEAM USA. And ORACLE TEAM USA, founded on Aug. 11, 2000 by Larry Ellison, is a much friendlier front for the company.
Forget for a second about Oracle and its products, and look instead at these powerful brand impressions:
Oracle specializes in computer hardware systems and enterprise software products, particularly its own brands of database management systems. But the brand, as we’ve just seen, is on another page. It’s black, sexy and fast.
Add Puma, Tag Heuer and the American flag to the mix, and it’s all the more fashionable. Plus, when you consider the futuristic yacht design at the center of the sport today, and you set the action in San Francisco Bay, what you get is an attractive picture and gratitude to Oracle for providing it.
By the way, Louis Vuitton is the sponsor of America’s Cup, while Oracle is the Sponsor of TEAM USA. Take a look at some of the action, as New Zealand looks to challenge TEAM USA for the cup.
The post Oracle Sails Into Brand Sponsorship History appeared first on AdPulp.
Searchlights “Shine” would save not only your energy.
Advertising Agency: Pravda, Moscow, Russia
Art Director: Ilya Pryamilov
Copywriter: Vasily Gubin
Illustrator: Alexey Popov
Published: August 2013
Searchlights “Shine” would save not only your energy.
Advertising Agency: Pravda, Moscow, Russia
Art Director: Ilya Pryamilov
Copywriter: Vasily Gubin
Illustrator: Alexey Popov
Published: August 2013
Spending billions of dollars for TV rights and becoming partners with universities desperate for exposure, ESPN has emerged as a sport’s puppet-master and kingmaker.
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