Aug
05
M&M’s: Alden
Posted in: Uncategorized
True love.
Advertising Agency: Acquity Group, Chicago, USA
Creative Director / Art Director / Copywriter: Kyle Stewart
Photographer: Matthew Downe
Aug
05
Edelman Ditches Plan to Be a Marketing Services Holding Company
Posted in: Uncategorized
While many big agencies have been expanding their service offerings — and will likely feel further compelled to in the wake of the Publicis-Omnicom merger — Edelman is retrenching to focus on what’s it’s always been known for.
For the past two years, the PR giant has been building the foundation for a PR-centric holding company with diversified services. But its CEO, Richard Edelman, now says he’s no longer worried about having a piece of every type of service that makes up the overall marketing pie.
Mr. Edelman — who’s also chairman of Daniel J. Edelman, the network that houses PR giant Edelman and smaller PR shop Zeno — explained the company will instead double down on its existing expertise in PR, research and social digital. And rather than invest in shops dedicated to various marketing disciplines, Mr. Edelman said he’d rather create strategic partnerships with those shops, including Madison Avenue firms and Hollywood talent agencies. He used the example of India-based marketing firm Rediffusion, with which Edelman has shared duties for the Tata automotive business.
Aug
05
DSK Bank: Camouflage, 3
Posted in: Uncategorized
We know how to protect your personal information.
Advertising Agency: Noble Graphics, Sofia, Bulgaria
Creative Director: Chavdar Kenarov
Art Director: Vladilen Achev
Copywriter: Jordan Radichkov
Photographer: Atanas Kanchev
Published: May 2013
Aug
05
DSK Bank: Camouflage, 2
Posted in: Uncategorized
We know how to protect your personal information.
Advertising Agency: Noble Graphics, Sofia, Bulgaria
Creative Director: Chavdar Kenarov
Art Director: Vladilen Achev
Copywriter: Jordan Radichkov
Photographer: Atanas Kanchev
Published: May 2013
Aug
05
DSK Bank: Camouflage, 1
Posted in: Uncategorized
We know how to protect your personal information.
Advertising Agency: Noble Graphics, Sofia, Bulgaria
Creative Director: Chavdar Kenarov
Art Director: Vladilen Achev
Copywriter: Jordan Radichkov
Photographer: Atanas Kanchev
Published: May 2013
Aug
05
Payback Time: Envie uma ameaça para aquele seu amigo que lhe deve dinheiro
Posted in: UncategorizedTalvez você conheça alguém que já lhe pediu dinheiro emprestado uma vez e, convenientemente, esqueceu de devolver. Para ajudar na cobrança, o banco BNP Paribas oferece um “serviço” para pressionar e convencer seu amigão.
Com o site Payback Time, você conecta seu Facebook, escolhe a pessoa que lhe deve grana – pode ate definir uma localização e telefone – e sobe uma imagem de algo que o devedor gosta muito.
É o velho esquema de vídeo personalizado com informações de rede social, e o resultado final podia até ser melhor, mas ainda assim diverte. O toque final é que a vítima recebe também um SMS.
Criada pela Publicis da Bélgica, a ação serve para promover o aplicativo de transferência de dinheiro do banco. Testa lá: paybacktime.be
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Aug
05
DealBook: Disney Magic May Not Have Worked on Pixar
Posted in: UncategorizedA Breakingviews analysis suggests the studio’s value to the Magic Kingdom falls short of the $7.4 billion purchase price.
     |
Aug
05
Toranj-Inspired Furniture – Tthe Flux Table Features Geometrical Designs with an Iranian Twist (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Designed by studioINTEGRATE, an international architectural studio in London, the Flux Table is inspired by Toranj—a mathematical pattern used in ancient Iranian architecture that appears as a…
Aug
05
Time Warner Cable Proposes Restoring CBS While Talks Continue
Posted in: UncategorizedTime Warner Cable CEO Glenn Britt sent a letter to his CBS counterpart Leslie Moonves on Monday afternoon proposing to return the network to subscribers in New York, Los Angeles and Dallas while negotiations continue.
The letter suggests that the right to stream CBS content digitally is the primary holdup to an agreement.
Mr. Britt proposed the two companies resume carriage “with the new economics TWC reluctantly agreed to during our negotiations,” while keeping the terms and conditions of the recently expired contract, which would leave the cable operator “without the digital rights that CBS has provided to others.”
Aug
05
? What The Hell App: Uma rede social onde suas ações fazem a diferença
Posted in: UncategorizedPensando em criar mais interação com as conexões já criadas em outras redes sociais, o What The Hell App traz uma nova forma para você compartilhar seus momentos e ideias com seus amigos. Tudo acontece através de desafios e você tem quarto formas para fazer isso acontecer:
Guess What – Seus amigos tem que descobrir onde, com quem e o que está fazendo. Tire uma foto e dê uma dica. Seus amigos terão 24 horas pra descobrir as respostas.
Challenge – Escolha um amigo e o desafie a fazer algo. Ele pode aceitar ou não. Se ele aceitar, terá que postar um foto para provar!
Crowd Challenge – Escolha um desafio e todos seus seguidores poderão participar. Todos os desafios realizados ficam agrupados no mesmo post para que todos possam ver quem está interagindo com você!
Check In Challenge – Diga onde você está e espere que seus seguidores te desafiem a fazer algo nesse lugar!
Você pode curtir e comentar, como nas outras redes sociais, mas aqui você também pode, nos desafios abertos, duvidar ou motivar. Assim o desafiado pode ganhar mais pontos realizando esse desafio.
Além disso, você também pode compartilhar os seus posts do What The Hell App em outras redes sociais.
Por enquanto, o aplicativo está disponível somente para iOS, mas a versão para Android já está em desenvolvimento e deve ser liberado nos próximos meses.
Para baixar o app, clique nesse link. Junte-se a nós!
————————————————————————————————————————————————————-
[Esse post é trazido a você por What The Hell App. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Aug
05
Video: Highlights From Ad Age’s Women To Watch Event
Posted in: UncategorizedAdvertising Age celebrated this year’s Women to Watch at a packed-house event last week at New York’s Marriott Marquis.
Among the honorees who shared advice with the audience were Erin Hunter, global head of consumer packaged-goods marketing at Facebook; Gigi Guerra, design-partnerships curator at Target and Tressie Lieberman, director-digital marketing and platforms for Taco Bell.
In case you missed it, here’s what these three panelists had to say about marketing process, trends and staying true to your brand.
Aug
05
David Levy Upped to President of Turner Broadcasting
Posted in: Uncategorized
Just weeks after Phil Kent announced his retirement as CEO and CFO John Martin was named as his successor, effective Jan. 1, Turner Broadcasting is promoting David Levy to president. Mr. Levy — a well-known executive who had been president for advertising, distribution and sports at Turner — had been considered a favorite to take over for Mr. Kent as CEO.
The newly created post means Mr. Levy adds oversight of Turner’s domestic entertainment and animation and young adults networks and business portfolios, meaning he is in charge of both creative and business activity at TBS, TNT, Cartoon Network, Turner Classic Movies, truTV, Boomerang and Adult Swim, as well as their digital brand extensions.
Mr. Levy reports to Mr. Kent. Steve Koonin, president of Turner Entertainment Networks, and Stuart Snyder, president and chief operating officer of Turner Animation, young adults and kids media, will now report to Mr. Levy instead of Mr. Kent.
Aug
05
Dos Equis Spokesman Does the Most Interesting ‘Ask Me Anything’ in the World
Posted in: Uncategorized
You might think Dos Equis' mind-bendingly classy pitchman was too busy saving supermodels on the far side of the world to spend any time answering to the dweebish hoi polloi on an Internet forum. Guess again. Jonathan Goldsmith, the actor who plays the brewer's "Most Interesting Man in the World," took to Reddit last week for an "Ask Me Anything" Q&A session with the site's community. While he's quick to point out he's had roles in some 350 movies and TV shows, he's also a crowd pleaser. The lion's share of his banter is very much in character. For example, what does he drink when he's not drinking beer? "A gin martini or almost anything from the Isle of Islay," of course. What are the seven words Eskimos use to call his beard? "Lovely, strong, ticklish, charming, mysterious, tasty, electric." How often does he get recognized? "Very often. A set of twins jumped out of a Rolls Royce to meet me in Hollywood traffic." His feelings toward fellow hyper-suave pitchman, Old Spice's Man Your Man Could Smell Like? "Isaiah [Mustafa] is a friend and a charming gentleman." But it's not all fun and games. Goldsmith did the Q&A to raise money for nonprofits Clear Path International and Mines Advisory Group, and their efforts to remove explosives from postwar zones like Vietnam. The actor's appearance has the masses clamoring for more, with one commenter challenging Dos Equis owner Heineken and Old Spice parent P&G to pair up Mustafa and Goldsmith for a "summer action blockbuster film," with part of the proceeds going to the mine-clearing cause. It's a great idea. Allow us to join in the pipe dreaming, and point out that the title more or less writes itself: "The Most Interesting Man Your Man Could Smell Like—in the World."
| |
Aug
05
M&M’s: Alden, Jess, Tina
Posted in: Uncategorized
Advertising Agency: Acquity Group, Chicago, USA
Creative Director / Art Director / Copywriter: Kyle Stewart
Photographer: Matthew Downe
Aug
05
CBS Ratings Steady So Far in Blackout but ‘Under the Dome’ Looms Tonight
Posted in: UncategorizedCBS saw minimal ratings impact over the weekend after Time Warner Cable pulled its signal in New York, Los Angeles and Dallas, the broadcaster said Monday in the latest bit of posturing between the companies.
The network’s Sunday night ratings were on par with the night a week earlier in the all-important 18-to-49 demo, according to CBS. The first three nights of the blackout, which began on Friday, undermined ratings as a whole by 1%, CBS estimated.
“Because of CBS’s strong ratings growth this summer, the net effect of the blackout will not present an overall ratings hardship,” CBS said in a statement. “In addition, August is traditionally one of the lowest months of the year for ratings and advertising revenue, making the overall financial impact of the blackout negligible.”
Aug
05
BNP Paribas Fortis: It’s payback time
Posted in: Uncategorized
check out the website at http://www.paybacktime.be
Via this website you can put a little bit of pressure on friends that still owe you money after a lunch, festival, night out,… and who “forgot” it. Instead of sending a boring reminder mail, our man can fix it for you and visit your friend on Google streetview to higher the pression. But I’ll let you discover it yourself without telling the surprise. The campaign is made to promote Easy transfer, a mobile application with which you can refund your friends via their mobile number, so they can prevent a visit they’ll get a new payback reminder.
Advertising Agency: Publicis, Brussels, Belgium
Creatives: Daniel Van den Broucke, Kwint De Meyer
Creative Director: Paul Servaes
Account: Jeannette Westerhout
TV producer: Marc Van Buggenhout
Film production company: TRS Brussels
Film Director: Jan Boon
Producers: Frederik Zaman, Thomas Landeloos
Editor: Hans Desmet
Sound: Switch Music
Aug
05
Coca-Cola: Personal road
Posted in: Uncategorized
We transformed the country’s main billboards into remote interactive billboards.Consumers were invited to enter their names (just once) via a special Coca Cola smartphone app. The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards. Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there. The app ranked #1 in Israel’s app store as of day one, and kept that position throughout the entire campaign period, with a total of 100K downloads.
Creatives: Gefen Team / Israel
Aug
05
Campaign takes industry temperature with Half-Term School Reports
Posted in: UncategorizedCampaign has published its first ever Half-Term School Reports, a crowd-sourced measure of the ad and media industry in the first half of 2013.
Aug
05
Dick’s Sporting Goods: Every snap
Posted in: Uncategorized
Advertising Agency: Anomaly, USA
Chief Creative Officer: Mike Byrne
Creative Director: Seth Jacobs
Creatives: Taylor Twist, Mike Warzin
Executive Producer / Head of Broadcast Production: Andrew Loevenguth
Producer: Matt Flaherty
Business Director: Damien Reid
Account Supervisor: Ji You
Production Company: @radical.media
Director: Derek Cianfrance
Executive Producers: Frank Scherma, Donna Portaro, Tommy Turtle
Head of Production: Cathy Dunn
Production Supervisor: Rebecca Deelo
Director of Photography: Peter Deming
First Assistant Director: Mark Frishman
Art Director: Timmy Hills
Costume Designer: Jim Mancusso
Casting / Football Supervisor: Mike Fischer
Editorial: Rock Paper Scissors
Editor: Biff Butler
Assistant Editor: Dan DeWinter
Executive Producer: Eve Kornblum
Producer: Melanie Gagliano
Postproduction: Company 3
Telecine: Tom Poole
Executive Producer: Tara Dowd
Visual Effects, Flame: Framestore
Executive Producer: James Razzall
Senior Producer: Graham Dunglinson
Visual Effects Supervisor: Alex Thomas
Visual Effects, Comp Supervisor: Sharron Marcussen
Computer Graphics Supervisor: James Dick
Flame Artists: Raul Ortego, Tom Leckie
Sound Design: Trinitite Inc.
Sound Designer: Brian Emrich
Sound Mix: Sound Lounge
Mixer: Rob Sayers
Music: Soup Music
Music Composer: Andy Huckvale
Track Name: “Sawtooth”
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.