(TrendHunter.com) These swag pacifiers by General Valentine are turning babies into modern day rap stars.
The Grillz Pacifier is a light-hearted and fun accessory that would make for a hilarious baby shower gift….
Grey London has won the estimated £10 million advertising account for United Biscuits portfolio of sweet brands including McVitie’s Digestives, Jaffa Cakes and Hob Nobs.
Diplômé en architecture du « Swiss Federal Institute of Technology » à Zurich, l’artiste suisse Nicolas Feldmeyer est aussi passionné de photographie. Découvrez dans la suite de l’article son style artistique à travers une série de ses récents clichés et de ses dessins en noir & blanc.
Subway has launched a £1.8 million campaign including TV and digital work to promote a limited-edition sandwich.
Evian may have made a splash with its dancing, roller skating babies but the brand is still struggling for relevance in the U.S.
Awareness of the brand is strong and the “Live Young” campaign has been extremely popular, said Eric O’Toole, president-GM at Danone Waters North America, which imports and markets Evian. Between 1978, when distribution in the U.S. began, and 2000, the brand grew consistently. But in the decade that followed, Evian’s relevance tapered off — it’s stabilized in recent years thanks, in part, to the launch of the Baby & Me advertising effort.
“The brand allowed other brands like Fiji and Smartwater to define the game and keep the pressure on. They innovated on bottle shape and the use of influencers in the space,” said Mr. O’Toole. “While they gained steam, Evian was quietish. Share began to swing and the brand now finds itself No. 3 behind Fiji and Smartwater.”
Facebook has unveiled an update to its News Feed algorithm, which promises to now rank posts by their relevance to the user and prioritise the most popular updates.
Marmite’s new ad, which features jars of the Unilever-owned yeast spread being “saved” by rescue teams, has prompted 250 complaints to the ad watchdog.
The People for Ethical Treatment of Animals (PETA) has had its controversial ad depicting a baby smoking a cigar cast back into the spotlight.
Thrillist Media Group has been telling young, urban makes what to eat, drink and buy since it launched as a daily newsletter in 2005. Now it wants to tell them where to go.
The company will expand its local coverage from its current 21 markets to more than 65 cities by the end of 2014, adding add Montreal, New Orleans, Sydney, Rome and Berlin in the next two weeks. In addition, it is introducing a new vertical Thrillist Travel to organize that content for the site’s on-the-go audience.
“The real goal behind this is to create a destination here so that anytime someone is going to be traveling, we serve as their guide,” said Thrillist Media Group CEO and co-founder Ben Lerer. Former Thrillist senior editor Hayden Lynch will oversee Thrillist Travel.
The Sun has escaped censure from the ad watchdog despite complaints that TV ads for the paper’s “sexy week” starring women including Myleene Klass were sexist, objectified women and were inappropriately scheduled.
(TrendHunter.com) Check out this video to join DJ Clark Kent as he shows off a jaw-dropping array of New Era caps to young Lane Carter and tells the exciting and unique story behind each cap. The ad features…
On the football field, Peyton Manning runs the Denver Broncos with a robotic efficiency fitting of a man with a giant, shiny forehead. His younger brother Eli roams the sidelines for the New York Giants with the mopey glare of a six-year-old who wants to pick his nose but can’t because cameras are watching. Usually, the funniest thing about the Manning brothers is that they’re so unfunny. They’re stiff and white. But every once in a while – don’t forget the acclaimed “Football Cops” – they unleash some comedy genius for a football-related commercial.
The newest addition to the Manning oeuvre is a fake R&B music video created by Grey for DirecTV and NFL Sunday Ticket. #footballonyourphone. Remember that hashtag. It’s going viral, because a company that deals with an incredibly popular sport got two huge stars to subvert their normal personalities and completely buy-in to a goofy campaign that could’ve been an abandoned Lonely Island digital short. In the first 12 hours or so after it hit Youtube, the clip reared in 100k views.
Everything about the spot is smart, right down to the tiny Archie Manning cameo and the best/worst hair design you’ll see this year until American Hustle, starring Bradley Cooper’s curled terribleness, hits theaters. Peyton may be known as the more gregarious of the two brothers, but Eli is a vastly underrated comedian in his commercials. He ends up stealing this show with some odd riffs on milk, blouses, and Alexander Graham Bell. Pay attention, brands: This is how you go viral.
New Career Opportunities Daily: The best jobs in media.
Afin de présenter sa collection, la marque Quechua propose ces images réalisées par Michel Sedan, François Guion & Thomas Bevilacqua en Nouvelle-Zélande. Des clichés d’une grande beauté, mettant en scène les différents éléments et l’univers de la marque au milieu de paysages exceptionnels.
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Subway is launching an online “teddy bear hunt” using Google Street View to support its latest TV campaign, as it increases investment in its digital marketing to emulate the social media success of the US branch of its business.
(TrendHunter.com) No matter how many photoshoots are done beneath water, they never get tired; Underwater by Baiba Ladiga, a stylist based in Shanghai, China, is a prime example of why that is the case. Utterly…
(TrendHunter.com) Alexandra Bogatyrova stars in the ‘Mermaid Fantasy’ image series that graces the July 2013 issue of Nylon Korea. This siren-inspired beauty story is lensed by visionary photographer Kim…
(TrendHunter.com) Entitled ‘Electric Shock’, this shimmering beauty editorial graces the July 2013 issue of Heren. Model beauty Irina Gorban stars in the striking image series that is captured by…
(TrendHunter.com) The pieces making up the Resource Furniture 2013 Collection are excitingly transformative. Made for urban living, in which spaces are becoming smaller and smaller, the designs take into account…
Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Excecutive Creative Director: Jorg Riommi
Digital Creative Directors: Sebastian Schier, Peter Huschka
Copywriters: Daniel Henner Richter, Frank Baumbach
Art Directors: Marius Pawlitza, Nora van Kalckreuth, Patrick Ackmann, Alina Sharif, Henrietta Singer, Sebastian Lachermeier
Managing Directors: Dirk Göbel, Isobell Kerr-Newell
Account Director: Anke Schrot
Digital Supervisor: Jochen Ihl
Projekt Manager Digital: Boris Zink
Head of Creative Services: Michael Maximilian Maschke
Procuder: Iris Teubert
Creative & Communications Co-Ordinator: Zoe Kent
International Co-Ordination: Heidi Tzavella
Production: Jonathan Degueldre / Twin Film
Producers: Jan Bauer, Sabine Gehrisch, René Piroth / Gerisch + Krack
Director: Micheel Nwaisser
Sound: Chris Beißwinger / Studi Funk
Public Relations Agent: William Wells / Seidlers
Regional Manager: Nette Emanuel / Farmerama / Bigpoint
Producer: Sophia Ruppel / Farmerama
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
