(TrendHunter.com) Pairing two separate worlds such as children’s toys and high fashion can seem like a difficult task; however, Vogue has done this seamlessly with its LEGO and jewelry photos. The editorial is…
Volkswagen Group named its U.K. chief, Simon Thomas, head of global marketing for the group and for the company’s core VW brand.
The move comes as the automaker’s performance has been on the upswing, with increased demand in the U.S. and China for its cars.
Mr. Thomas will play an important role in helping VW Group to meet its Strategy 2018 goals, a spokesman told Automotive News Europe, a sibling publication of Advertising Age. As part of the strategy, VW aims to surpass Toyota Motor Corp. and General Motors Co. to become the world’s top-selling automaker.
The remuneration for executive directors rose by more than 60 per cent at the BBC last year, fuelled by the high costs of legal fees and pay-offs.
All the world’s a stage, as Bill Shakespeare said. And if you’re a media columnist, like I am, then anything and everything in the world can seem like media, from the ephemeral/digital to the real-world physical — including a box of grooming and lifestyle stuff that helps promote a TV show. Which is why today’s Media Guy Media Pick — and reader giveaway — is the “Suits”-themed Birchbox:
As my colleague Jeanine Poggi explained last month when the USA-Birchbox deal was first announced:
USA Network has tapped Birchbox to send its subscribers boxes filled with products chosen to help promote the series “Suits.” The men’s boxes will include GO247 shampoo and conditioner, Balla Powder and Lucky Tiger Lip Balm, among other products. There will also be partially-themed “Suits” boxes for women.
(TrendHunter.com) Construction of The Heydar Aliyev Centre by Zaha Hadid Architects has nearly been complete in Azerbaijan and its design is just as beautiful and sculptural as its initial renderings. The exterior of…
Dogs doing a happy dance…ice cube slingshots…cats in boxes. They’re just three of dozens of new experiences that come to life in “The AHH Effect,” a new digital campaign from Coca-Cola, which kicks off today.
“The AHH Effect” is that multidimensional feeling of happiness, satisfaction and delicious refreshment one experiences after drinking an ice-cold Coke. It’s been described as the sound a smile would make if smiles made sounds, and it’s the centerpiece of a new teen-focused program from Coca-Cola. Bringing to life 61 dimensions of “AHH” through a range of digital experiences, from games and films to GIFs, the program showcases all of the qualities of Coke and positions the beverage as the ultimate refresher.
The campaign’s 61 URLs are each home to an original experience. Beginning with http://www.ahh.com, each subsequent site includes one more “H” in its URL until reaching the maximum possible amount.
Advertising Agency: Wieden+Kennedy, Portland, USA
Advertising Agency: Ignited, El Segundo, USA
Executive Creative Director: Jordan Atlas
Copywriter: André Query
Art Directors: Philip Samartan, Jeremy Carson
Senior Producer: Diego Espana
Director: Bia Flecha
Account Director: Lauren Evans
Account Executive: Lesley Stahl
Published: February 2013
Advertising Agency: Publicis Conseil, Paris, France
International Creative Director: Véronique Sels
Copywriter: Christophe Paviot
Art Director: Fabien Chiaffrino
Account managers: Arthur Sadoun, Magali Bergeroux, Pierre Desangles, John Woodward, Carine Johannès, Camille Del Boccio, Sonia Vasseur
Production Film: WAM
TV Producers: Pierre Marcus, Florent Villiers
Sound producers: Clemens Hourrière, Etienne de Nanteuil
Post-production: Quentin Martin
Director: Lionel Mougin
Production company: Le Rendez-Vous à Paris
Producers: Guillemette Brisson, Cristina Alonso
Digital production: Marcel
Account managers: Pascal Gaveriaux, Alexis Delwasse, Julien Jenny
Production manager: Julien Dassonval
Digital planner: Ghislain Tenneson
Advertising Agency: Publicis Conseil, Paris, France
International Creative Director: Véronique Sels
Copywriter: Christophe Paviot
Art Director: Fabien Chiaffrino
Account managers: Arthur Sadoun, Magali Bergeroux, Pierre Desangles, John Woodward, Carine Johannès, Camille Del Boccio, Sonia Vasseur
Production Film: WAM
TV Producers: Pierre Marcus, Florent Villiers
Sound producers: Clemens Hourrière, Etienne de Nanteuil
Post-production: Quentin Martin
Director: Lionel Mougin
Production company: Le Rendez-Vous à Paris
Producers: Guillemette Brisson, Cristina Alonso
Digital production: Marcel
Account managers: Pascal Gaveriaux, Alexis Delwasse, Julien Jenny
Production manager: Julien Dassonval
Digital planner: Ghislain Tenneson
Extend your pleasure.
CBF 250 L. Dorvalino Motos.
Advertising Agency: 9mm Propaganda, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director / Illustrator: Alexandre Crespo
Copywriter: Anderson Nascimento
Published: July 2013
Extend your pleasure.
PCX. Dorvalino Motos.
Advertising Agency: 9mm Propaganda, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director / Illustrator: Alexandre Crespo
Copywriter: Anderson Nascimento
Published: July 2013
(TrendHunter.com) Nike recently released its Red Apple Nike collection inspired by New York city and its famous slogan “the Big Apple.” Taking the city’s iconic saying literally, the Red Apple Nike…
Cut through the bull.
McMillan “fold-in” self promo ad, intended to create an old-school interactive experience for viewers with a message that cuts thru the clutter.
Advertising Agency: McMillan, Ottawa, Canada
Creative Director: Jared Young
Designer: Andrew Bowser
Copywriter: Jared Young
Production: Michelle Lee
Concept Development: Michael Zavacky
Published: July 2013
Pfizer is moving lead creative duties for one of its most important brands, Viagra, to BBDO, New York, from McGarryBowen, New York.
As Ad Age reported last fall, the global pharma giant has been consolidating its ad agency relationships with three major holding companies: WPP, Omnicom and Publicis Groupe. The company’s procurement department has been heavily involved in the process.
Dentsu-owned McGarryBowen and other partners outside that trio of firms have spent the past nine months preparing for the fact they’d be sidelined by Pfizer.
À l’occasion de l’édition 2013 du festival de design de Vilnius, le studio lituanien Primprim a réalisé une série de plats populaires fait de papier. Associant à chaque plat une typographie différente, comme times pour les oeufs au plat, ils développent une relation entre les sens, le goût et la vue. À découvrir en images.
Some things should never be for sale.
Let’s end child slavery at nochildforsale.ca
Advertising Agency: KBS+, Canada
Executive Creative Director: Dan Pawych
Associate Creative Director/ Art Director: Nicole Ellerton
Associate Creative Director / Copywriter: Mark Lewis
Photographer: Frank Hoedl / Westside Studios
Some things should never be for sale.
Let’s end child slavery at nochildforsale.ca
Advertising Agency: KBS+, Canada
Executive Creative Director: Dan Pawych
Associate Creative Director/ Art Director: Nicole Ellerton
Associate Creative Director / Copywriter: Mark Lewis
Photographer: Frank Hoedl / Westside Studios
Some things should never be for sale.
Let’s end child slavery at nochildforsale.ca
Advertising Agency: KBS+, Canada
Executive Creative Director: Dan Pawych
Associate Creative Director/ Art Director: Nicole Ellerton
Associate Creative Director / Copywriter: Mark Lewis
Photographer: Frank Hoedl / Westside Studios
Some things should never be for sale.
Let’s end child slavery at nochildforsale.ca
Advertising Agency: KBS+, Canada
Executive Creative Director: Dan Pawych
Associate Creative Director/ Art Director: Nicole Ellerton
Associate Creative Director / Copywriter: Mark Lewis
Photographer: Frank Hoedl / Westside Studios
– Christie Brinkley’s daughter, Sailor, will appear in her first ever ad campaign at the age of 15 for Claire’s.
– Apparel company Primitive has gathered together the hotness of all its models; Christine Mendoza, Alexis Lopez, Justene Jaro and Rosanna Castillio, among others, under the Twitter and Instagram hashtag #primitiveladies.
– Digiday takes a look at why so many media planners are women.
– Working with RPA, Honda, basically copying the Old Spice Response Video campaign, launched a campaign that would respond to people who tweeted why they want a new car with the hastag #wantnewcar
– How Carlsberg beer became so awesome.
– Gatorade makes it easy to do it one more time.
– Here’s that Confused.com “blowjob” ad.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
