Jul
23
Birra Moretti brings Tuscany to Soho via live satellite link-up
Posted in: UncategorizedBirra Moretti is running an experiential marketing campaign that will allow Londoners to dine virtually with Italians in Tuscany.
Jul
23
Budweiser: Rihanna
Posted in: Uncategorized
Budweiser unveiled Made for Music, drawing on the brand’s long-standing support of great music and great artists around the world. Inspired by the success of last summer’s Budweiser Made in America festival, curated by JAY Z in support of the United Way, Made for Music will celebrate the artists, makers and creators that leave an indelible mark on pop culture and the spirit that drives them to greatness, bringing the inspirational power of music to millions of fans around the world. Budweiser’s global Made for Music programming will celebrate music’s unique power and influence in bringing people together.
Advertising Agency: Translation, USA
Director: Mark Romanek
Aired: July 2013
Jul
23
Budweiser: Jay Z
Posted in: Uncategorized
Budweiser unveiled Made for Music, drawing on the brand’s long-standing support of great music and great artists around the world. Inspired by the success of last summer’s Budweiser Made in America festival, curated by JAY Z in support of the United Way, Made for Music will celebrate the artists, makers and creators that leave an indelible mark on pop culture and the spirit that drives them to greatness, bringing the inspirational power of music to millions of fans around the world. Budweiser’s global Made for Music programming will celebrate music’s unique power and influence in bringing people together.
Advertising Agency: Translation, USA
Director: Mark Romanek
Aired: July 2013
Jul
23
The Sun Celebrates the Royal Baby and Other Famous Infants Who’ll Soon Be Running the World
Posted in: Uncategorized
William and Kate's baby is just a day old, and he's already out carousing with other overprivileged infants. Grey London whipped up the "Future Rulers" ad above for The Sun, showing the royal baby alongside "some other pretty high-profile ankle biters" (the agency's words)—Harper Beckham, North West, Elijah Furnish-John and Blue Ivy Carter. They will all be trouble in 18 years, if not sooner.
Showing its flexibility, the agency produced the classier image below for The Times and The Sunday Times of London—replacing the traditional stork with the most royal of birds, the swan, in an ad featuring an image from award-winning still-life photographer Jenny Van Sommers. Credits for both below.
CREDITS
Client: The Sun
Agency: Grey, London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Dominic Butler, Jasper Cho
Retouching: Act2|UM
Client: The Times and The Sunday Times
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Jonathan Rands, Alex Tizard
Photography: Jenny Van Sommers
     |
Jul
23
Sparefoot Steps Into the Mockumentary Genre
Posted in: UncategorizedWould you want to work for a company that asks you to do a blindfolded trustfall off of a building? Probably not, although if Goldman Sachs asked some young jobseekers to do the trustfall while calculating a probability brainteaser, I’m sure there are people who’d sign up. That’s the point of the new faux recruiting video from SpareFoot, an Austin-based storage finder start-up. You’ll find all the trappings of an exaggerated office culture: crazy bosses, scared underlings, and an HR rep who likes Vin Diesel. We’re guessing working at SpareFoot isn’t actually like this, but CEO Chuck “Commodore” Gordon does resemble a Gary Busey stunt double (well played on the self-deprecation).
These types of office-culture riffs have been done before, but SpareFoot has chosen an interesting path by linking the video on the company website Jobs page. I’m not sure if such a jokey pitch would make me want to apply to work there, because although we get to see what SpareFoot culture isn’t like, we never really get to see what it’s actually like in the office. The risk may turn people off, but during a time when using the wrong resume font can lead employers to ignore you, having a sense of humor in the workplace feels refreshing.
New Career Opportunities Daily: The best jobs in media.
Jul
23
Toshiba: Kira
Posted in: Uncategorized
Advertising Agency: goodness Mfg., USA
EVP / Director of Integrated Production: Rupert Samuel
Executive Producer: Jason Smith
Producers: Cristiana Ladki, Akash Khokha
Executive Creative Director: Tom Adams
Associate Creative Directors: Rob Bajohr, Eric Christy Manchester
Production: Logan & Sons
Director: Jens Gehlhaar
DoP: Florian Stadler
Executive Producer: Matthew Marquis
Line producer: Richard Kaylor
Production Designer: Robert Fox
VFX: LOGAN
ECD: Alexei Tylevich
Executive Producer: Matthew Marquis
Producer: Albert Mason
CD: Jens Gehlhaar
VFX Sup: Julien Brami
Design: Kenneth Robin
Previs: Slavik Anishchenko, Rob Anaya
Modeling: Alex Reyes, Diego Melgar
Animators: Ido Gondelman, Sashdy Arvelo, Sei Sato, Sam Ortiz
Lighting and Look Dev: Bryant Reif, Michael Johnson
FX Particles: Rick Fuentealba
Comp: Billy Koak, Scott Crawford, Michael Viera
Flame: Carl Edwards, Gurvand Tanneau
Aired: May 2013
Jul
23
OMD UK to use Twitter to find photos of ‘real’ Brits
Posted in: UncategorizedOMD UK is planning to create a photographic archive of everyday Britain using Twitter suggestions, as part of its Future of Britain research project.
Jul
23
Pacific Blue Cross: Sign
Posted in: Uncategorized
Expensive Medical, 0.5 km.
American hospitals are crazy expensive. Especially if you’re from Canada and you don’t have travel insurance. So to reach Canadians on their way to the US, we placed three simple billboards (at varying distances) along the highway leading to the border. The ads replicate familiar highway signs, right down to their reflective surface. They remind travellers that US medical care is mega pricey and offer one last chance to get coverage before it’s too late.
Advertising Agency: Wasserman + Partners, Vancouver, Canada
Creative Director: Liam Greenlaw
Associate Creative Director: Allen Forbes
Art Director: Winston Hartle
Copywriter: Ryan McGrew
Vice President: Pauline Hadley-Beauregard
Account Supervisor: Neil Malik
Producer: Steve Coulter
Media Planner: Ashley Lewis
Published: May 2013
Jul
23
Publicis hires Pavlos Themistocleous from OgilvyOne
Posted in: UncategorizedPublicis London has appointed Pavlos Themistocleous, OgilvyOne’s head of digital creative, as its new creative director of digital.
Jul
23
Blush Berlin: De-nudilizer
Posted in: Uncategorized
Help fight internet nudity with the latest swimwear collection from blush Berlin on stopnudism.com.
Don’t google “nude”! No! Don’t! There are over 400 million websites with pornographic content according to US data base “Online Education”. 25% of all search entries in Google and Yahoo are pornographic, adding up to 68 million porn searches a day!
But there is hope: the new “blush Denudilizer” on http://www.stopnudism.com. Just upload a nude picture and cover it with the latest swimwear of blush Berlin. Then save it in the picture gallery where there are already some funny examples of Denudification to discover. The idea: Slowly by slowly the clean versions will take over and search engines will start to show the purified pictures. Act now against nudism. All it takes is a few clicks.
Advertising Agency: Glow, berlin, Germany
Jul
23
Revolver by Rub Kandy
Posted in: UncategorizedProjet de l’artiste italien Rub Kandy, Revolver n’est absolument pas une référence aux armes. Au contraire, il fait allusion aux mouvements circulaires de la bétonnière que l’artiste à bomber en maintenant des bombes de peinture proche de la surface de celle-ci durant sa rotation. Un très beau travail à découvrir en images.
Jul
23
Premier Foods’ power brands strategy curbs losses
Posted in: UncategorizedPremier Foods, the company behind household grocery brands Bisto, Hovis and Mr Kipling, has seen a significant drop in pre-tax losses in the first half of 2013, which it attributes to the success of its “power brands” strategy.
Jul
23
Dual Defensive Devices – This Safety Alarm Acts as a Weapon and Personal Siren (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Hit personal safety alarm is a defensive device ideal for women of all ages. Hit is a multifunctional key ring that has an ear-slittingly loud alarm to ward off would-be attackers. Created and…
Jul
23
Grey New York, Downy Tell a T-Shirt Love Story
Posted in: UncategorizedWe all have an extra soft, hol(e)y shirt that fits perfectly, whether it’s an oversized sleepshirt once worn by a parent, an old boyfriend’s flannel, or an embarrassing Greenday tour T. In their new spot, Downy celebrates the journey of one such garment: it’s a treasured piece of memorabilia for our protagonist, a witness during a heated make-out sesh, a comfort for his pregnant wife, and finally a dress on his young daughter. It lasts through all these phases of his life, because “Downy helps protect the clothes you love.”
It’s a sweet spot, backed by a cover of Alphaville’s Forever Young. Hopefully they make this a series, telling the stories of the dirt-stained jersey you now wear to the beach with the fam, or the tattered sweatshirt that’s now one square in a grandchild’s quilt. It’s hard to go wrong with an idyllic tale of growing up, especially when the story evokes the soothing smell of laundry soap.
Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Jul
23
Omnicom Group Plots Launch of Third Media Agency Network
Posted in: UncategorizedOmnicom Group is plotting the creation of a third media agency brand and conflict shop to compete alongside its two existing brands, OMD and PHD.
While Omnicom is still in the early planning stages, its media recruiters in the past couple of weeks have begun reaching out to senior-level executives in the industry in the hopes of poaching a prospective CEO for a third shop, according to multiple people familiar with the outreach.
Representatives for the ad holding company’s media arm, Omnicom Media Group, declined to comment.
Jul
23
C5 attracts more viewers than C4 for first time in 16 years
Posted in: UncategorizedThree years after being bought by Richard Desmond, Channel 5 is claiming a small victory after beating Channel 4 for share of viewers for the first time in its 16 years history.
Jul
23
One year on, saluting the impact of the London 2012 Games Makers
Posted in: UncategorizedIn a week bursting with activity at the Queen Elizabeth Park in Stratford, East London, to mark a year since the London 2012 Games, boxer Amir Khan and swimmer Rebecca Adlington talk about why volunteering is so important.
Jul
23
Alien-Esque Organic Fashion – The On Aura Tout Vu Fall 2013 Clothes Have Strange Protrusions (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The ‘On Aura Tout Vu’ Fall 2013 couture collection mixes color with crystals. The collection was presented at the Jardin au Palais Royal, giving off a luxe garen vibe, but the collection’s…
Jul
23
Vodafone, Red Bull and Santander: the brands driving motorsport forward
Posted in: UncategorizedVodafone, Red Bull and Santander are among the non-automotive brands seeing the advantage of reaching a young male-dominated and highly engaged audience at racing tracks across the world.
Jul
23
Chegg CMO Proves That Thinking Inside the Box Has Its Advantages
Posted in: Uncategorized
When former Unilever marketer Esther Lem became CMO of Chegg less than three years ago, it was largely an online college-textbook-rental retailer, and her biggest experience on college campuses was paying — sometimes dearly — to get her brand, Axe, in front of college students.
Her mission from CEO Dan Rozensweig was to help turn Chegg into a sort of virtual student union and one-stop shop for college students — and develop more ways to reap income from brands like those at Unilever that wanted to get in front of college students.
She says that today Chegg is well on its way toward accomplishing those goals.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.