Bailey Lauerman took home the top honor at this year’s Advertising Age Small Agency Awards. The 74-person shop, headquartered in Omaha, Nebraska, was named Small Agency of the Year at the Small Agency Awards Show held in Portland, Ore., capping off Ad Age’s annual Small Agency Conference.
“Byzantium Tests,” an effort for Cinemax show “Hunted” created by Campfire, New York, was named Campaign of the Year. “Byzantium Tests” included an immersive, interactive microsite, but began with a guerilla out-of-home campaign featuring the security firm — Byzantium — alongside the words “We’re not for everyone, just the 1% that matters.”
Bailey Lauerman was named Ad Age’s Small Agency of the Year in the Midwest Region in 2012. In the last year, the shop appointed a new CEO, Andy Fletcher, consolidated its offices, changed billing and employee-payment structures and continued its push beyond traditional advertising into research and development, software engineering, experiential space design and more. With clients including Bass Pro Shops, Union Pacific Railroad, Walt Disney Co., the agency is projecting 7% revenue increase for 2013.
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