Jun
13
Jun
13
5 Gyres / SodaStream: Ban
Posted in: Uncategorized
SodaStream created a video to support an environmental group, 5 Gyres (http://5gyres.org/), an environmental group focused on the issue of plastic pollution. In the video, a prominent Belgium’s Federal Minister, Johan Vande Lanotte, formally announces that under his leadership, Belgium will be driving up the tax on plastic bottles and eventually banning them. At the video’s end, the reveal is that this is not Vande Lanotte, but an actor wearing an impressive latex mask (sort of Mission Impossible), who declares that Vande Lanotte should be making the speech, and until he does, 5 Gyres will make it for him.
This video has prompted a huge media response in Belgium – it did its job. It’s another example of SodaStream’s willingness to keep poking Big Soda. At the Cannes Film Festival, for the first time in more than 20 years, SodaStream displaced Coca Cola as the sponsor of the American Pavilion. Different celebrities (Lars Ulrich, Will Forte, David Hasselhoff) came by the Pavilion to sign SodaStream Sources, which will be auctioned to raise funds for 5 Gyres.
Jun
13
Interactive Rain
Posted in: UncategorizedLe collectif madrilène Luz Interruptus présente sa toute dernière création intitulée « la pluie prophylactique qui ne mouille pas » (Lluvia profiláctica que no moja). Cette installation reproduit avec détails une pluie illuminée comme figée dans le temps. Un beau projet interactif à découvrir dans la suite de l’article.
Jun
13
44 Peculiar Body Painting Projects – From Body Calligraphy to Safari Animal Similarities (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Many cultures around the world take part in body painting projects as a form of creative and imaginative expression. Whether for cultural, tribal or historical reasons, body parts like the back, legs,…
Jun
13
Adobe Photoshop Bus Shelter Stunt Tops Viral Chart
Posted in: Uncategorized
Remember Adobe Photoshop? It’s really great software, right? But its a utility, probably not something you think about much. That changed last week with "Photoshop Retouch," a viral stunt shot at a bus shelter in Stockholm.
The video, created by indie agency Abby Norm for Adobe, shows unsuspecting people react to having their images manipulated on the glass shelter by a photographer and artist hidden in a van across the street. The video had 5.9 million views last week across 55 different versions and generated more than 5,000 comments, according to Visible Measures.
viralVid(‘http://adage.com/scripts/edit/data/viral/Visible-Measures-Viral-Video-Chart-6-12-12.csv’);
Jun
13
Mobile Marketing Isn’t About Screens or Devices, It’s About Behavior
Posted in: UncategorizedAnna Bager
Marketers can’t remember this often enough: Mobile is not one screen or two screens. Or three screens (smartphone, tablet, and e-reader). Or four (ultrabook). Or five (phablet). Or six (fill in the blank with whatever connected device consumers will be flocking to next.) Google Glass? The Apple iWatch? Mobile is a behavior. The only common thread uniting the vast and diverse mobile arena is that consumers are taking a connected device with them on the go.
Jun
13
Jack Link’s Jerky: National Jerky Day, 4
Posted in: Uncategorized
National jerky Day June 12th, 2013.
Duck. Cover. Eat.
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Associate Creative Director: Brad Harrison
Copywriter: Nick Nelson
Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Content Producers: Tara Mulholland, Jon Mielke
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Jesse Simon, Sofya Guterman
Jun
13
Jack Link’s Jerky: National Jerky Day, 3
Posted in: Uncategorized
National jerky Day June 12th, 2013.
Snack and Awe.
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Associate Creative Director: Brad Harrison
Copywriter: Nick Nelson
Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Content Producers: Tara Mulholland, Jon Mielke
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Jesse Simon, Sofya Guterman
Jun
13
Jack Link’s Jerky: National Jerky Day, 2
Posted in: Uncategorized
National jerky Day June 12th, 2013.
Red Meat Dawn.
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Associate Creative Director: Brad Harrison
Copywriter: Nick Nelson
Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Content Producers: Tara Mulholland, Jon Mielke
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Jesse Simon, Sofya Guterman
Jun
13
Jack Link’s Jerky: National Jerky Day, 1
Posted in: Uncategorized
National jerky Day June 12th, 2013.
We Come in Pieces.
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Associate Creative Director: Brad Harrison
Copywriter: Nick Nelson
Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Content Producers: Tara Mulholland, Jon Mielke
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Jesse Simon, Sofya Guterman
Jun
13
Jack Link’s Jerky: Operation Sky Meat: SUCCESS!
Posted in: Uncategorized
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Associate Creative Director: Brad Harrison
Copywriter: Nick Nelson
Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Content Producers: Tara Mulholland, Jon Mielke
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Jesse Simon, Sofya Guterman
PR Agency: Carmichael Lynch Spong
Production Company: CLiP
Directors: Jeremy Ryan Carr, Brad Harrison, Nick Nelson
Edit House: CLiP
Editor: Jeremy Ryan Carr
Graphics: Brad Baker
VFX House / Online Artist: Drive Thru / Derek Johnson
Music Company: Echo Boys
Stock Footage Company: T3Media
Jun
13
Jack Link’s Jerky: Operation Sky Meat Plan #4 – Rocket
Posted in: Uncategorized
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Associate Creative Director: Brad Harrison
Copywriter: Nick Nelson
Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Content Producers: Tara Mulholland, Jon Mielke
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Jesse Simon, Sofya Guterman
PR Agency: Carmichael Lynch Spong
Production Company: CLiP
Directors: Jeremy Ryan Carr, Brad Harrison, Nick Nelson
Edit House: CLiP
Editor: Jeremy Ryan Carr
Graphics: Brad Baker
VFX House / Online Artist: Drive Thru / Derek Johnson
Music Company: Echo Boys
Stock Footage Company: T3Media
Jun
13
Jack Link’s Jerky: Operation Sky Meat Plan #3 – Airplane
Posted in: Uncategorized
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Associate Creative Director: Brad Harrison
Copywriter: Nick Nelson
Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Content Producers: Tara Mulholland, Jon Mielke
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Jesse Simon, Sofya Guterman
PR Agency: Carmichael Lynch Spong
Production Company: CLiP
Directors: Jeremy Ryan Carr, Brad Harrison, Nick Nelson
Edit House: CLiP
Editor: Jeremy Ryan Carr
Graphics: Brad Baker
VFX House / Online Artist: Drive Thru / Derek Johnson
Music Company: Echo Boys
Stock Footage Company: T3Media
Jun
13
Jack Link’s Jerky: Operation Sky Meat Plan #2 – Helicopter
Posted in: Uncategorized
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Associate Creative Director: Brad Harrison
Copywriter: Nick Nelson
Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Content Producers: Tara Mulholland, Jon Mielke
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Jesse Simon, Sofya Guterman
PR Agency: Carmichael Lynch Spong
Production Company: CLiP
Directors: Jeremy Ryan Carr, Brad Harrison, Nick Nelson
Edit House: CLiP
Editor: Jeremy Ryan Carr
Graphics: Brad Baker
VFX House / Online Artist: Drive Thru / Derek Johnson
Music Company: Echo Boys
Stock Footage Company: T3Media
Jun
13
Jack Link’s Jerky: Operation Sky Meat Plan #1 – Pigeon
Posted in: Uncategorized
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Associate Creative Director: Brad Harrison
Copywriter: Nick Nelson
Director of Integrated Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Content Producers: Tara Mulholland, Jon Mielke
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Jesse Simon, Sofya Guterman
PR Agency: Carmichael Lynch Spong
Production Company: CLiP
Directors: Jeremy Ryan Carr, Brad Harrison, Nick Nelson
Edit House: CLiP
Editor: Jeremy Ryan Carr
Graphics: Brad Baker
VFX House / Online Artist: Drive Thru / Derek Johnson
Music Company: Echo Boys
Stock Footage Company: T3Media
Jun
13
It Looks Like Someone’s Fulfilling Our Dreams at Cannes
Posted in: Uncategorized
Since we’re once again staying put here in the States during all the Cannes Lions revelry, we’re happy to see that a few folks have taken it upon themselves to bring to fruition what we were always destined to do one day at the Festival via an effort called “Busted at Cannes.”
We did a little digging, and yes, we’ve been told that this is a side project concocted by a couple of EVB staffers including the San Francisco-based agency’s VP, director of technology & innovation, Aaron McGuire, whose name is actually plastered all over the Busted site. Check out the demo video below that just launched to get more of the gist. And no, that Donny Deutsch pic will never get old. Update: The Deutsch image has been removed, so we have the above shot of folks like Colleen DeCourcy and Brian Morrissey instead.
New Career Opportunities Daily: The best jobs in media.
Jun
13
Volkswagen Uses Sinatra’s ‘My Way’ to Great Effect in Schizophrenic New Ad
Posted in: Uncategorized
Adam&eveDDB once again gambles on an unconventional approach for Volkswagen in this new U.K. spot, which offers cornball renditions of "My Way," including one performed on pan pipes, for the first 40 seconds (more than half its running time) while keeping the Golf GTI out of sight. Then—badda bing!—Frank Sinatra's iconic version of the song kicks in, and the car's in every freaking frame, zipping around the Las Vegas strip and hot wheelin' on the roof of the Treasure Island Hotel & Casino. This segue from weird home-video/YouTube fodder to big-bucks commercial glitz could've been jarring, but is handled so smoothly that it pays off in an ad that's different enough to be memorable without seeming ridiculous. There's a making-of clip for viewers who wish to double down. Also, have a look back at adam&eveDDB's VW spot from last month, when it really hit the jackpot with an unusual and compelling commercial highlighting the automaker's fuel-saving start/stop technology.
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Jun
13
? Laura diz “sim” e emociona público em campanha criada pela Sunset para a Nextel
Posted in: UncategorizedHá seis dias, os telespectadores da TV aberta, em São Paulo, assistiram ao pedido de casamento que Vitor Malacrida fez à sua namorada Laura Reinsfel.
A campanha da Nextel para homenagear o Dia dos Namorados, criada pela Sunset, repercutiu amplamente na web.
Com #aceitalaura, os internautas deram uma força a Vitor e transformaram o ambiente online em uma verdadeira corrente, pedindo para que a proposta feita pelo biólogo fosse aceita. Muitos perguntaram: Será que ela aceitou? Quem é a Laura?
Em menos de 10 minutos, a ação já era trending topics Brasil no Twitter e, em algumas horas, alcançou o trending topics mundial. O vídeo com o pedido foi visto por milhões de pessoas na TV e teve mais de 370 mil views no YouTube.
O clima de suspense em torno da resposta da noiva chegou ao fim no dia 11, as vésperas do Dia dos Namorados, quando foi ao ar o vídeo com a reação e a resposta de Laura, captadas no momento em que o primeiro comercial com o pedido foi ao ar. Em menos de 24 horas, o sim da noiva já foi visto por mais de 165 mil pessoas.
Veja a história completa no vídeo acima.
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[Esse post é trazido a você por Nextel. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
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Jun
13
Gannett to Buy TV Station Operator Belo for $1.5 Billion
Posted in: UncategorizedGannett, the publisher of USA Today, has agreed to buy Belo Corp. for about $1.5 billion, gaining TV stations to reduce its dependence on newspapers.
Belo Corp. spun off its newspapers, including the Dallas Morning News and the Providence Journal, into a separate company back in 2008, leaving it "one of the largest pure-play television companies in the country," as an executive bragged at the time. That undoubtedly ultimately made the deal announced today more attractive to Gannett, which is striving to diversify beyond print.
The acquisition will make Gannett the fourth-largest owner of major network affiliates, almost doubling the number of stations to 43 from 23. While media conglomerates such as News Corp. and Time Warner this year are following the example Belo set in 2008 and spinning off their publishing divisions, the broadcast-TV business is seeing mergers accelerate. Last week, Media General agreed to buy New Young Broadcasting Holding Co., while Sinclair Broadcast Group Inc. has spent more than $1.84 billion on broadcasters in the past two years.
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