Renault: Pillow fight

Don’t dream and drive. Renault Visio System. Keeps you awake.

Advertising Agency: Publicis, Lisboa, Portugal
Creative Director: João Braga
Art Director: Ricardo Ferreira
Copywriters: Leo Gomez, Ivo Machado, Roberta Batista
Photographer: Miguel Angelo / White Lab / Corbis / Getty Images / Shutterstock
Agency Producer: Antonio Jr.
Published: April 2013

Algumas vezes música não tem nada a ver com música

Esta semana, Annie Leibovitz esteve em Cannes para falar do papel do fotógrafo profissional (também tema do Braincast#68) e, mais especificamente, da campanha Disney Dream Portraits Series. Apesar de ter feito muita coisa bacana ao longo de mais de 40 anos na ativa – o que inclui tanto fotojornalismo quanto publicidade – parece que a maioria costuma se lembrar apenas de uma coisa: a derradeira foto de John Lennon nu, abraçado a Yoko Ono vestida, tirada no dia 8 de dezembro de 1980.

Se a data não chamou a atenção, foi neste dia em que, mais tarde, Lennon foi assassinado por Mark Chapman quando chegava ao edifício Dakota. Apesar de toda a história por trás desta imagem não ter nada a ver com mortes ou despedidas, foi assim que ela ficou conhecida. Segundo Annie, um caso claro em que as circunstâncias mudam o significado da fotografia.

Neste caso especificamente, a circunstância foi um chocante assassinato. Mas poderiam ser outras, como a repentina fama de um artista, as transformações políticas e históricas decorrentes de um determinado momento, em que o desejo de mudar o mundo se torna mais forte do que qualquer outra coisa. E a forte ligação da música e da fotografia com isso tudo.

É aí que chegamos à brilhante campanha impressa da Rock Paper Photo, feita pela Division of Labor. Sobre uma série de imagens incríveis do universo da música, frases que fazem a gente pensar: é isso. É exatamente isso. Porque, algumas vezes, realmente música não tem nada a ver com música. Tem a ver com muito mais coisas. E levanta uma questão muito importante:

Por que só constroem estátuas de caras montando cavalos?

Especialmente quando existe:

Zeus. Apollo. Poseidon. Townsend.

Se você curte música e fotografia, depois de conferir a campanha abaixo na íntegra, dê uma chegada ao site da Rock Paper Photo. A empresa, criada em 2010, tem por objetivo reunir em um único lugar um acervo de fotografias artísticas, seja na área de esportes, moda, cinema e artes performáticas. E claro, música – afinal, a RPP nasceu dentro da Live Nation, uma das maiores promotoras de shows no mundo. Além de criar uma ponte entre fotógrafos e público, também facilita a vida de colecionadores e apaixonados em geral.

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Lekker Bicycles: Model, 3

Yes, this Lekker Jordaan model I am not aware of. With tasty new colours from our palette of love. Now we are having the traditional Dutch bicycle with blue heaven, mint and liquorice.
Lekker, dutch for tasty.

Advertising Agency: TheReactor, Australia
Production: Ci Studios
Creative Director: Nick Brown
Art Director: Nick Brown
Copywriters: Chris Taylor, Angus Smallwood
Photographer: Tintin Hedberg
Producer: Monica Clapcott
Retoucher: Jason Riddell
Photo Assistant: Olivia Tran
Digital Operator: Daniel Herrmann
DOP: James Morgan
Editor: Jasmin Gross
Hair&Makeup: Erin O’brien
Hair&Makeup Assistant: Sarah Powell
Stylist: Ryan Brown
Wardrobe: Vintagegarage.com.au
Food Stylist: Ali Nardi
Food Stylist Assistant: Marie Eon
Illustrator: Michell Gaudion

Lekker Bicycles: Model, 2

Yes, this Lekker Jordaan model I am not aware of. With tasty new colours from our palette of love. Now we are having the traditional Dutch bicycle with liquorice, blue heaven and mint.
Lekker, dutch for tasty.

Advertising Agency: TheReactor, Australia
Production: Ci Studios
Creative Director: Nick Brown
Art Director: Nick Brown
Copywriters: Chris Taylor, Angus Smallwood
Photographer: Tintin Hedberg
Producer: Monica Clapcott
Retoucher: Jason Riddell
Photo Assistant: Olivia Tran
Digital Operator: Daniel Herrmann
DOP: James Morgan
Editor: Jasmin Gross
Hair&Makeup: Erin O’brien
Hair&Makeup Assistant: Sarah Powell
Stylist: Ryan Brown
Wardrobe: Vintagegarage.com.au
Food Stylist: Ali Nardi
Food Stylist Assistant: Marie Eon
Illustrator: Michell Gaudion

Lekker Bicycles: Model, 1

Yes, this Lekker Jordaan model I am not aware of. With tasty new colours from our palette of love. Now we are having the traditional Dutch bicycle with mint, liquorice and blue heaven.
Lekker, dutch for tasty.

Advertising Agency: TheReactor, Australia
Production: Ci Studios
Creative Director: Nick Brown
Art Director: Nick Brown
Copywriters: Chris Taylor, Angus Smallwood
Photographer: Tintin Hedberg
Producer: Monica Clapcott
Retoucher: Jason Riddell
Photo Assistant: Olivia Tran
Digital Operator: Daniel Herrmann
DOP: James Morgan
Editor: Jasmin Gross
Hair&Makeup: Erin O’brien
Hair&Makeup Assistant: Sarah Powell
Stylist: Ryan Brown
Wardrobe: Vintagegarage.com.au
Food Stylist: Ali Nardi
Food Stylist Assistant: Marie Eon
Illustrator: Michell Gaudion

Advertising Jobs: Scratch, ICED Media, MediaVest

This week, Scratch is hiring a director of project leadership, and ICED Media needs a digital account manager. Meanwhile, MediaVest is seeking a digital director, as well as a manager of research/data and analytics. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

Whitehall’s top marketer Alex Aiken: ‘Govt comms has been through a rough time’

Alex Aiken unveiled his blueprint for Government communications for the next year to an audience of central government marketers, agencies executives and industry body representatives at Whitehall’s Admiralty House.

Govt invites brands to participate in First World War centenary activity

Alex Aiken, the Government’s top marketer, has invited brands to get involved in the commemoration programme planned to mark the centenary of the First World War.

Back To The Line

Coup de cœur pour le travail de l’illustrateur italien Jonathan Calugi pour un rendu minimaliste tant au niveau des lignes que des couleurs, c’est d’ailleurs ce qui lui donne toute sa force et sa pertinence. Quelques unes de ses très belles nouvelles illustrations avec la série « Back To The Line » à découvrir dans la suite.

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Nike’s brand chief Charlie Denson to retire after 34 years at company

Charlie Denson, a Nike veteran of 34 years and current president of Nike Brand, will retire in January and is being replaced by Trevor Edwards, currently EVP of brand and category management.

CANNES 2013: Film Lions shortlist includes 51 UK entrants

UK agencies will be hoping for a bumper haul in this year’s eagerly anticipated Film Lions awards with 51 shortlisted entries from 24 companies.

ITAKA Foundation: Happily ever after

Sometimes it is easier to draw something than to name your emotions. Learn more about child depression, enter www.stopdepresji.pl Help your child to find themselves before they get lost.

Advertising Agency: AS AP, Warsaw, Poland
Art Directors: Ania Pisarska, Tobiasz Cechowicz
Copywriters: Asia Leszczy?ska, Adam Sieroci?ski
Illustrator: Antoni Serkowski
Published: June 2013

CANNES 2013: Live@Cannes Thursday roundup

With Cannes Lions 2013 more than half way through, thoughts turned yesterday to reflections on the key themes so far – although the partying certainly didn’t stop.

Portal Shopping: Environment, 3

Portal Shopping in the week of the environment.
Workshops on the preservation of the environment.

Advertising Agency: Crispim+Veiga, Goiânia, Brazil
Creative Directors: Mariana Paiva, Dorinha Crispim
Art Director / Illustrator: Diogo Arruda
Copywriter: Mariana Paiva
Published: June 2013

Portal Shopping: Environment, 2

Portal Shopping in the week of the environment.
For the good of the planet, this species is threatened.

Advertising Agency: Crispim+Veiga, Goiânia, Brazil
Creative Directors: Mariana Paiva, Dorinha Crispim
Art Director / Illustrator: Diogo Arruda
Copywriter: Mariana Paiva
Published: June 2013

Portal Shopping: Environment, 1

Portal Shopping in the week of the environment.
For the good of the planet, this species is threatened.

Advertising Agency: Crispim+Veiga, Goiânia, Brazil
Creative Directors: Mariana Paiva, Dorinha Crispim
Art Director / Illustrator: Diogo Arruda
Copywriter: Mariana Paiva
Published: June 2013

My Media Week: Jason Cotterrell

It’s a busy week for Jason Cotterrell, managing director, CBS Outdoor UK, as he readies the impending launch of CBS’ digital estate at Kings Cross, makes plans for Westfield Stratford City, and answers the inevitable questions about CBS Outdoor International’s sale.

Twitter is Developing Geo-Targeted Ads for Retailers


As soon as the end of the year, Twitter is planning to let brands show promoted tweets to people who open its mobile apps within close range of their stores.

Twitter will enable ads to be targeted to people who are near specific latitudes and longitudes and could be ready as soon as the fourth quarter, according to two people briefed on the product.

This kind of radius-based geo-fencing could potentially be useful for the likes of a pharmacy chain like Walgreens or even a quick-serve restaurant like McDonald’s. It’s for marketers who are looking to drive up their in-store traffic with the carrot of a deal or a special, or just by tipping people off to their presence in the immediate vicinity.

Continue reading at AdAge.com

Will Gavin Patterson’s success at BT make it easier for marketers to get to the top?

As the City delivered a mixed reaction to the appointment to marketer Gavin Patterson to the top job at BT, it highlighted the barriers marketers must hurdle when aiming for the biggest jobs in business, writes Ben Bold.

Modular Geometric Barbecues – This Modern Barbecue Design by Garden Beet is Reconfigurable (GALLERY)

(TrendHunter.com) This modern barbecue by Garden Beet is designed as a completely modular unit. The ‘Barbecue MOD’ is designed to bring a chic, modernist design to barbecues. The black and white design is…