Why the Big Brother Generation is dead
Posted in: UncategorizedIt’s gone from genre defining to culturally irrelevant. Nicola Kemp asks if the Big Brother generation has past its sell-by date and what this means for brands.
It’s gone from genre defining to culturally irrelevant. Nicola Kemp asks if the Big Brother generation has past its sell-by date and what this means for brands.
“When you see the logo, you know it’s funny.”
Advertising Agency: Grey, Buenos Aires, Argentina
Chief Creative Officer: Lucas Panizza
Creative Director: Hernan Kritzer, Lisandro Cardozo
Copywriter: Daniel Arango
Art Director: Carlos Mendez, Ariel Chiesa
Illustrator: Carlos Baragli
Account Supervisor: Florencia Pereyra
“Don’t rely on something just because it fits.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Daniel Oksenberg
Art Director: Andre Nassar
Photographer: Hugo Treu
Illustrator: 6b Estudio
Art Buyer: Teresa Setti/Paula Feijo
Account Supervisor: Gustavo Burnier, Filipe Bartholomeu, Christiano Bock, Caio Henrique ,Sabrina Peralta
Advertiser’s Supervisor: Daniel Morroni, Cecília Bianchi
Planner: Cintia Gonçalves, Sergio Katz
Les Wooden Popsicle de Johnny Hermann sont des créations minimalistes aux couleurs estivales. Clin d’œil au premier popsicle crée à San Francisco (la marque de commerce de pop glacés la plus connue aux États-Unis), ces objets uniques en leur genre sont un rappel aux étés de notre enfance. À découvrir en images.
“Kid proof.”
Advertising Agency : JWT, Shanghai, China
Executive Creative Director: Yang Yeo, Elvis Chau
Creative Director: Rojana Chuasakul
Copywriter: Jun Qian
Art Director: Komson Yamshuen, Visionary Bangkok
Illustrator: Visionary Bangkok
Art Buyer: Liza Law, Isaac Xu
Account Supervisor: Dana Ho
Production House/Retouching: Visionary
Designer: Komson Yamshuen, Visionary
Justin Billingsley, the regional chief executive and chairman of Saatchi & Saatchi Greater China, has been confirmed in the role of chief operating officer for the network in EMEA.
Mobile advertising in the UK will reach nearly £1bn in 2013 as advertisers continue to invest heavily in mobile search and display formats to address a multi-screen audience, research has claimed.
VML, the WPP creative digital agency, has expanded into South Africa by acquiring a majority stake in local shop Native for an undisclosed sum.
“Separate them.”
Advertising Agency: LOWE, Bangkok, Thailand
Chief Creative Officer: Eric Yeo, Dominic Stallard
Creative Director: Ricardo Turcios, Ruchi Sharma
Copywriter: Ej Galang, Sarah Ko, Gabriele Espaldon
Art Director: Katrina Encanto
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura, Supachai U-Rairat
Account Manager: Blair Wang, Yarita Witoelar
Ceo: Jeremy Hine
Computer Art: Naphaphorn Jaengsri
Print Producer: Piyachat Cholasap, Nuch Lertviwatchai
Global Creative Director: Basil Mina
“LG Cinema 3D Smart TV.
With 2D to 3D converter.”
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Copywriters: Marcelo Conde, Fabio Tedeschi
Art Directors: Eiji Kozaka, Leandro Camara
Illustrator: Rabiskeria
Art Buyers: Monica Beretta, Stephanie Wang
Account Supervisors: Alessandro Cardoni, Sandra Borges, Ticiana Cardoso, Bianca Paulucci
Producers: Elaine Cravalho, Ronaldo Cavalcante
Planners: David Laloum, André Chui De Menezes, Fernando Takey
Media: Gustavo Gaion, Gabriela Ben David
Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director: Ryan Reed
Copywriters: Dario Albuquerque, Jed Dawson
Art Directors: Ryan Reed, Dane Ogilvie
Account Supervisor: Nazek Fawaz
Advertiser’s Supervisor: Elham Bourani
Producers: Amin Soltani, Binnu Cherian
Visual Effects Artist: Helgi Oskarsson
Procter & Gamble has signed up Kirstie Allsop as the UK campaign ambassador for its new ‘Everyday Effects’ global corporate multi-brand campaign.
Advertising Agency: INGO, Stockholm, Sweden
Chief Creative Officer / Executive Creative Director / Creative Director: Björn Ståhl
Copywriter: Björn Persson
Art Directors: Richard Baynham, Timo Orre
Photographer: Jens Andersson
Typographer: Kerstin Engberg
Account Supervisor: Kristian Florell
Account Manager: Patricia Sundberg
Other Credits: Attributverket
“Liking isn’t helping.
Be a volunteer. Change a life.
crisisrelief.org”
Advertising Agency: Publicis, Singapore
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Ajay Thrivikraman
Creative Director: Kris Ng
Copywriter: Dunstan Lee
Art Directors: Tan Zi Wei, Chua Xiu Lu
Photographer: Sebastian Siah / Shooting Gallery / Getty Images
Producer: Lynn Cheng
Account Manager: Khoo Kai Qi
Other Credits: Wishing Well
“Finding while searching. Terra Search Engine.”
Advertising Agency: DDB, Mexico
Chief Creative Officers: Hernán Ibarra, Walter Aregger
Creative Directors: David Castellanos, Mariela Rueda
Copywriters: Eduardo Espinoza, Alejandro López
Art Directors: Alejandro López, Sergio Ramírez
Photographer: Ricardo Salamanca
Producer: Monica Del Moral
Account Manager: Alejandro Cantón
Other Credits: Nt Producciones
Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Copywriter: Roberto López
Art Directors: Roberto López, David Albardonedo
Art Buyer: Javier Luján
Account Supervisor: Sofía Calonje
Advertiser’s Supervisors: Oscar Rubira, Joaquín Garralda, Elena Steiner, Rocío Poggio
Account Manager: Lorena Landau
Client Services Director: Paco Ribera
Retoucher: Daniel Rubio
Unilever and Mondelez are the first brand owners to sign up to Nielsen’s trial of a service that claims to measure combined TV and online ad audiences.