AMV wins £2m Total Greek Yoghurt creative account

Abbott Mead Vickers BBDO has won the £2 million advertising account for Total Greek Yoghurt, after a five-way pitch.

Steamy Urban Photo Shoots – Antia Pagant’s ‘City Slicker’ Editorial is Rawly Energ (GALLERY)

(TrendHunter.com) Photographer Antia Pagant has hit another one out of the park with her new ‘City Slicker’ editorial for Fashion Gone Rogue. Featuring model Patrijia in a variety of urban locations, the shoot…

Ad industry moots legislation on payment terms

The ad industry is in talks with the Government over a clampdown on extended payment terms, amid fears that lengthy waits could stifle creativity.

Mindshare appoints Jed Hallam as head of social strategy

Mindshare UK has appointed Jed Hallam, the former social director at VCCP, to lead the development of social strategies across the WPP agency’s roster of clients.

100 Examples of Innovative Food Packaging – From Stovetop-Inspired Cookies to Wild Dairy Branding (TOPLIST)

(TrendHunter.com) In a culture where consumers are flooded with choice and hyper-branding is the norm, companies are making a big effort to offer immediate attention-grabbing examples of food packaging to attract…

GS&P Parlays Fake Audubon/Obama Twitter Feud into Musical Tweet Project

Last week, those perennial rabble-rousers at The Onion took it upon themselves last week to offer up a blow-by-blow account of a Twitter tiff (albeit fake) between President Obama and The Audubon Society (home to “the original tweeters” as the latter says). The slideshow thus prompted the president (or those handling his Twitter account nowadays) to suggest the Audubon Society as a Friday Follow on Twitter (Mashable has a summary of what transpired here).

Well, inspired by the goings on, GS&P decided to get its client, Audubon, in on the joke while thanking @BarackObama for the #FF by coming up with a musical effort dubbed “Tweet Your Tweet.” The project, which is a collaboration between the Goodby camp and Swedish music production company, Dinahmoe,  matches bird chirps to the corresponding tones/letters (a, b, c, d, e, f, g) in your tweets. As you can see in the image above, the president’s account is aptly enough the first to get a nod in “Tweet Your Tweet,” which can get somewhat grating after a while but hey, gotta appreciate the quick turnaround. Regarding the effort, GS&P chief digital officer Kalle Hellzen says, “…we immediately jumped on the opportunity to bring more #birders into the Audubon society. We developed the perfect ‘thank you’ to @barackobama and a fun experience for everyone else to play with.”

Credits after the jump.

continued…

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The Reposition Matrix

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The Reposition Matrix is an investigation into the military-industrial production and trading networks of Unmanned Aerial Vehicles (also commonly referred to as Drones). The workshop aims to reterritorialise the drone as a physical, industrially-produced technology of war, and consequently explore how this affects our understanding of the covert drone campaigns in the Middle East continue

Google will beat Facebook in the battle for brand advertising

Has the epic battle between Facebook and Google been keeping you up at night? Worry no more; Google is going to win, according to Forrester analyst Nate Elliott. Paul Armstrong reports.

Scott Trust appoints Virgin’s Neil Berkett as chair of GMG

The Scott Trust has appointed outgoing chief executive of Virgin Media, Neil Berkett, as chair of Guardian Media Group (GMG).

Apple on verge of iRadio launch after Warner Music deal

Apple has reportedly struck a deal with Warner Music that could lead to the launch of its iRadio music streaming service next week.

Network-TV Upfront Is Breaking — Will It Hit Last Year’s $9.2B Take?


TV-upfront negotiations are nearly a mirror image of last year’s deal making.

Networks have started securing ad commitments for the fall season but deals are not expected to move in earnest until this week. Major broadcasters are poised to close business by mid-June, according to media buyers and people close to the networks.

As broadcast ratings erode, more money is expected to shift to cable. Media buyers predict broadcast’s take will be flat to down from last year’s $9.2 billion. Cable brought in $9.8 billion last year.

Continue reading at AdAge.com

Yamaha delivers silent film with pianist HJ Lim

Korean classical pianist HJ Lim has followed in the footsteps of jazz musician Jamie Cullum to promote Yamaha Music’s range of silent pianos.

Valdes Quietly Lands at Droga5

Well, this tidbit flew under the radar, but thanks to a heads up from tipsters, it appears that Robert Valdes, who recently TBWA\Chiat\Day New York, has indeed joined Droga5 NY as head of interactive production. We’re following up with the latter agency to get some more details on his arrival. As we reported over a month ago, Valdes was leaving TBWA C\D NY, where he spent nearly four years as its head of production, for a “new opportunity.” During his time at Chiat NY and TBWA network, Being, the production vet worked on several projects for Absolut and Jameson among other accounts. Prior to TBWA, Valdes spent three years as an executive producer at CP+B. We’ll fill in the blanks when we can.

Update: Droga5 confirms that Valdes has joined the agency as head of interactive production, which is a newly created position. His first day is today.

New Career Opportunities Daily: The best jobs in media.

71 Vibrant Bathing Suit Editorials – From Bright Bathing Suititorials to Sunny Seaside Lookbooks (TOPLIST)

(TrendHunter.com) If you’ve been anticipating warm weather so you can spend your days lounging by a pool in a sleek bikini, check out these vibrant bathing suit editorials for some barely there inspiration.

These…

NatWest launches mortgage spot during Britain’s Got Talent

NatWest and Royal Bank of Scotland have worked with M&C Saatchi to produce an ad promoting its mortgage offers, which aired for the first time during ITV’s ‘Britain’s Got Talent’ at the weekend.

Nuffield Health appoints Now to handle integrated ad task

Nuffield Health, the healthcare charity, has appointed Now to handle its advertising and strategic communications.

Voice of The Voice gives Twitter advice to brands

David Levin, the tweeter behind accounts for BBC shows ‘The Voice’ and ‘The Apprentice’, gives his advice to brands on Twitter.

Vodafone increases investment as 4G battle heats up

Vodafone is to increase its spending on its network by more than 50% to £900m this year to prepare for the launch of its 4G network and combat rival EE’s aggressive expansion.

Plastic and Flashing Lights

La société française Patator Prod a réalisé en technique stop-motion et en animation le clip du morceau « Plastic and Flashing Lights » de Professor Kliq. Utilisant simplement du papier et du fil, ce clip sur fond noir très réussi est à découvrir en vidéo et en images dans la suite de l’article.

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Machinima: How brands are making films within games

Creating movies from within computer games may sound like something best left to teenage boys, but the art of machinima, making animated films from within the real-time 3-D ‘engine’ of a video game, is proving anything but says Aaron Martin, Collective London’s head of strategy.