AMV wins £2m Total Greek Yoghurt creative account
Posted in: UncategorizedAbbott Mead Vickers BBDO has won the £2 million advertising account for Total Greek Yoghurt, after a five-way pitch.
Abbott Mead Vickers BBDO has won the £2 million advertising account for Total Greek Yoghurt, after a five-way pitch.
The ad industry is in talks with the Government over a clampdown on extended payment terms, amid fears that lengthy waits could stifle creativity.
Mindshare UK has appointed Jed Hallam, the former social director at VCCP, to lead the development of social strategies across the WPP agency’s roster of clients.
Last week, those perennial rabble-rousers at The Onion took it upon themselves last week to offer up a blow-by-blow account of a Twitter tiff (albeit fake) between President Obama and The Audubon Society (home to “the original tweeters” as the latter says). The slideshow thus prompted the president (or those handling his Twitter account nowadays) to suggest the Audubon Society as a Friday Follow on Twitter (Mashable has a summary of what transpired here).
Well, inspired by the goings on, GS&P decided to get its client, Audubon, in on the joke while thanking @BarackObama for the #FF by coming up with a musical effort dubbed “Tweet Your Tweet.” The project, which is a collaboration between the Goodby camp and Swedish music production company, Dinahmoe, matches bird chirps to the corresponding tones/letters (a, b, c, d, e, f, g) in your tweets. As you can see in the image above, the president’s account is aptly enough the first to get a nod in “Tweet Your Tweet,” which can get somewhat grating after a while but hey, gotta appreciate the quick turnaround. Regarding the effort, GS&P chief digital officer Kalle Hellzen says, “…we immediately jumped on the opportunity to bring more #birders into the Audubon society. We developed the perfect ‘thank you’ to @barackobama and a fun experience for everyone else to play with.”
Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Has the epic battle between Facebook and Google been keeping you up at night? Worry no more; Google is going to win, according to Forrester analyst Nate Elliott. Paul Armstrong reports.
The Scott Trust has appointed outgoing chief executive of Virgin Media, Neil Berkett, as chair of Guardian Media Group (GMG).
Apple has reportedly struck a deal with Warner Music that could lead to the launch of its iRadio music streaming service next week.
TV-upfront negotiations are nearly a mirror image of last year’s deal making.
Networks have started securing ad commitments for the fall season but deals are not expected to move in earnest until this week. Major broadcasters are poised to close business by mid-June, according to media buyers and people close to the networks.
As broadcast ratings erode, more money is expected to shift to cable. Media buyers predict broadcast’s take will be flat to down from last year’s $9.2 billion. Cable brought in $9.8 billion last year.
Korean classical pianist HJ Lim has followed in the footsteps of jazz musician Jamie Cullum to promote Yamaha Music’s range of silent pianos.
Well, this tidbit flew under the radar, but thanks to a heads up from tipsters, it appears that Robert Valdes, who recently TBWA\Chiat\Day New York, has indeed joined Droga5 NY as head of interactive production. We’re following up with the latter agency to get some more details on his arrival. As we reported over a month ago, Valdes was leaving TBWA C\D NY, where he spent nearly four years as its head of production, for a “new opportunity.” During his time at Chiat NY and TBWA network, Being, the production vet worked on several projects for Absolut and Jameson among other accounts. Prior to TBWA, Valdes spent three years as an executive producer at CP+B. We’ll fill in the blanks when we can.
Update: Droga5 confirms that Valdes has joined the agency as head of interactive production, which is a newly created position. His first day is today.
New Career Opportunities Daily: The best jobs in media.
NatWest and Royal Bank of Scotland have worked with M&C Saatchi to produce an ad promoting its mortgage offers, which aired for the first time during ITV’s ‘Britain’s Got Talent’ at the weekend.
Nuffield Health, the healthcare charity, has appointed Now to handle its advertising and strategic communications.
David Levin, the tweeter behind accounts for BBC shows ‘The Voice’ and ‘The Apprentice’, gives his advice to brands on Twitter.
Vodafone is to increase its spending on its network by more than 50% to £900m this year to prepare for the launch of its 4G network and combat rival EE’s aggressive expansion.
La société française Patator Prod a réalisé en technique stop-motion et en animation le clip du morceau « Plastic and Flashing Lights » de Professor Kliq. Utilisant simplement du papier et du fil, ce clip sur fond noir très réussi est à découvrir en vidéo et en images dans la suite de l’article.
Creating movies from within computer games may sound like something best left to teenage boys, but the art of machinima, making animated films from within the real-time 3-D ‘engine’ of a video game, is proving anything but says Aaron Martin, Collective London’s head of strategy.