Apple appeared in court yesterday at the start of a three-week trial in which it stands accused of colluding with major book publishers to fix ebook prices, following its entry to the market in 2010.
(TrendHunter.com) Proud Americans everywhere will get a laugh out of these humorous pin up-style founding fathers cartoons. These awesome neutral-toned cartoon creations depict the founding fathers in seductive pin…
Very, the online fashion retailer, has signed up YouTube stars including makeup artists Pixiwoo, beauty expert Tanya Burr and fashion blogger Zoella for a 12-week summer campaign.
Well, this is certainly news to us but it looks like the story unfolded as of Memorial Day weekend. Anyhow, in case you haven’t heard, Nick Drake, who’s spent the last four years at TBWA\Chiat\Day LA and the last two-and-a-half serving as its worldwide managing director, is leaving the agency to assume the chief marketing officer position at apparel/footwear brand, Quiksilver. According to the latter company, which is also based in SoCal, Drake will be joining up as CMO effective July 1. From what sources tell us, though, Drake is for the moment still at Chiat LA, where as worldwide MD, he’s responsible for Gatorade, Adidas, Visa and the agency’s content studio, Let There Be Dragons, which he co-founded.
We’re waiting to get some clarification on if there are immediate plans to replace Drake and when his last day at TBWA C\D LA actually. Prior to joining said agency, the exec worked on the client-side for Adidas in Amsterdam, where he served as a global marketing head for the brand.
Publishers are heading into summer optimistic about a housing recovery that’s restoring confidence — and spending — to advertisers in the home category.
Last week, Standard & Poor’s Case-Shiller home-price index posted its biggest gains in seven years. Other indicators, such as building permits and new and existing home sales, are also showing promise. “The boost in spending from the house category has been new,” said Lucy Schmidt, print director at media-buying agency Empower MediaMarketing. “That’s a direct reflection of the housing market.”
Ad pages in the national shelter-magazine category climbed 7.2% in the second quarter, buoyed by an 8.7% increase in June issues over the year prior, driving year-to-date growth of 6%, according to the Media Industry Newsletter. Monthly magazines overall saw ad pages drop 0.9% in the second quarter, following a flat first quarter, MIN’s data show.
“Colors don´t mix. Steam System Electrolux. Keeps the color in your clothes.”
Advertising Agency: BBDO, Chile
Executive Creative director: Jorge Espinoza
Creative Director: Felipe Ortiz
Art Director : Felipe Ortiz, Oscar Rivera
Copywriter: Andrés Peña
Illustrator: Oscar Rivera
Photographer: Alfonso García, Osvaldo Salazar
Other Credits: Cristian Castro
Advertising Agency: Arnold Furnace
ECD: Tom Spicer
Creatives: Cameron Brown, Luke Duggan, James Galli Barrow
Designer: Darren Cole
Production: Chris Hulsman, Warwick Nicholson
Image manipulation: Cream Studios
Photographers: Zac Noyle, Daniel Fryer
Client: Brendan Donohoe
Advertising Agency: Prime Field, Vilnius, Lithuania
Creative Director: Andrius Lekavi?ius
Copywriter: Andrius Lekavi?ius
Producer: Justinas Piliponis
DOP: Giedrius Jurkonis
Post-production: Andrej Poležajev
Sound design: Jonas Jocys
24 children from the most dangerous zones of the island announced their death will happen on December 31st . Badillio Saaatchi & Saatchi Puerto Rico printed large format posters and placed them on the streets to make the announcement. The posters generated a hyperlocal conversation among the communities, growing to the attention of local media. On January first they changed the news, no child was hurt or killed by stray bullets in the 24 zones and in all the island.
Advertising Agency: Badillo Saatchi & Saatchi, Puerto Rico
Executive Creative Director: Juan Carlos Rodríguez
Creative Director: Pedro Pérez
Art Director: Cristina Burckhart, Enrique Arce
Copywriter: Gabriel Ríos
Production company: Alvaro Aponte
Digital Creative Director: Claudio Chea
Digital creative: Jose Velez, Sally Molina
Digital Project Manager: Rachel Hernandez
Planner: Jose Alustiza
Account Director: Jessica Rivera
Group Account Director: Julio Semidei
Agency Producer: Teremar Bravo, Yesenia Perez
Music + Sound Production: Denes Pagan
Advertising Agency: Badillo Saatchi & Saatchi, Puerto Rico
Executive Creative Director: Juan Carlos Rodríguez
Creative Director: Pedro Pérez, Mariano German
Art Director: Cristina Burckhart, Fernando Suarez
Digital Creative Director: Claudio Chea
Digital Creative: Jose Velez
Visual Effects: Fernando Rodriguez
Digital Project Manager: Rachel Hernandez
Group Account Director: Edgardo Palerm
Account Director: Cristina Torruella
Music + Sound Production: Denes Pagan
Web Development Partner: Raul Rodríguez
Oakley is a powerful brand in the eyewear and sports-performance arenas, but it’s long been seen as a bit of a boys club.
The 38-year-old brand “shrinked it and pinked it” in 2005 when it launched apparel and sunglass collections for women, conceded Josée Perreault, Oakley’s senior VP-global business and the brand’s highest-ranking female executive. “Companies don’t think about the special needs females have. It’s a trap that male-dominant companies fall into. We’re totally [past that] — though there’s still some pink in our collection.”
As part of the brand’s effort to boost its women’s business, Oakley has improved its designs, placed more women in leadership roles, launched women-specific ad campaigns and started an education program dubbed “Female Speak” in stores.
Advertising Agency: Leo Burnett, USA
Executive Creative Director/SVP: Dominick Malolo
Sr. Account Executive: James W. Heike
Art Director: Scott Fleming
Copywriter: Travis Meidell
Producer: Chance Woodward
Producer: Jen Solley
Production Company: Kaboom Productions
Director: Matt Fackrell
DP: Chris Saul
Executive Producer: Lauren Schwartz
Producer: Steven Sills
Art Dept: Bryan Anderton
Editor: Matt Fackrell
Foursquare has traditionally been a way for customers to promote their favorite bars, coffee shops and restaurants. Now, those shops will be able to promote themselves to consumers.
The four-year-old mobile app company has started allowing a “handful” of local New York City merchants to promote their store listings within the service, meaning they will be able to target Foursquare users in the vicinity. Until recently, promoted listings were limited to large national merchants such as KFC and Radioshack.
It’s the first time Foursquare has generated revenue from small businesses and a foray into the fast-growing local mobile ad market, estimated at $1.2 billion in 2012 according to BIA/Kelsey.
Using an innovative printing technique, we created the world’s first miracle on a drink coaster. We partnered with restaurants to distribute special coasters whenever a customer ordered a cold drink. At first glance, they looked like ordinary, plain coasters. But after condensation from the cold drink began to drip down, the message became clear. People who saw the coasters instantly understood that these unnoticed few drops could mean life for those living in arid regions and were encouraged to take action to help.
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Keith lo
Creative Director: Sonic Choy, Yung Chan
Copywriter: Brent Horner, Vivian Ho
Photographer: Rayman Ng
Designer: Daniel Lo
Print Producer: Ken Yau
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