Analytics and creativity must come together for clients to make the most of big data said Pete Markey, chief marketing officer of RSA Insurance, at Media 360.
LeBron James may have a South Beach mansion full of trophies, but until yesterday, he had yet to accomplish one basketball-related goal: gracing the cover of a video game. NBA 2K14 won’t hit stores until the fall, but last night, viewers of the NBA Finals on ABC got to watch the introductory ad – created by Zambezi – where James announces his plan to join past coverboys like Michael Jordan and Kobe Bryant. For 2K Sports, having the best basketball player in the world endorsing your basketball product is not too shabby, either.
Lost in all of this is the noble presence of Steve Kerr, once the foil to MJ in the NBA, and now, the foil to Marv Albert in NBA broadcasting. Kerr plays the role of “2K Investigator” in the commercial’s somewhat-lame hook. But when a six-foot white guy who couldn’t dunk gets into a basketball video game commercial, everyone wins.
Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Italian designer Franz Siccardi developed an elegantly stylish and functional two-level table for contemporary furniture collectors. Franz Siccardi creatively fuses two prominent building materials…
Santander’s brand boss claims that not only did the banking sector have all the data at hand to foresee the banking crisis of 2008, but that it could have avoided it.
VIDEO: With new technology such as Google Glass in development, what will the media landscape look like in the future? Delegates give their views.
Advertising Agency: DDB, Stockholm, Sweden
Creative Directors: Fredrik Simonsson,Magnus Jakobsson
Art director: Joel Ekstrand
Copywriter: Nick Christiansen, Stefan Gustafsson
Art director: Lennart Claesson
Account director: Peter Grönlund
Agency producer Katarina Mohlin
Designer: Martin Runfors
Web developer: Koji Wakayama
Social video expert Be On evaluates the latest viral campaign from Geico.
The latest viral video hits from Burger King, Chrome and Visit Holland.
Strongbow is to build on its “Earn it” campaign through a sponsorship deal with the UK arm of the self-styled “toughest event on the planet”, Tough Mudder.
URL: http://www.lahistoriahacelahistoria.com
To commemorate the anniversary of Guernica’s bombing, Grey created for “Muy Historia” magazine an interactive site telling the causes of the shelling in the Basque city.
To do so, they tried to recreate the events and characters behind the scenes using the same technique as Picasso when immortalizing the catastrophe back then in its famous painting: “Guernica”. To do so, we carried out a comprehensive study of the technique and symbols used in the famous painting, and as from then, created in one canvas a new “Guernica”, including the facts that caused the shelling. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events.
The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events.
The website was visited for so many people, indeed the brand got many more value.
Advertising Agency: Grey, Spain
Creatives: Antonio Montero, Enric Nel.lo, Fernando Riveros, Matías López Navajas, Nacho Gómez, Juanjo Rogado, Mateto Buitrago, Cristina Malcorra
Accounts: Roberto Sánchez Simón, Mercedes Ruiz
Digital production: Kiko Rodríguez, Óscar García
Ilustrator: Fernando Centrangolo
US insurer Geico tops the chart this week with its surreal “hump day” ad, featuring a happy computer-generated camel, shared 174,474 times in the last seven days.
(TrendHunter.com) Time and time again, businesses aim to provide consumers with some of the most bizarre, luxurious and opulent customized experiences available in the world.
With the Internet supercharging the…
Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Director: Lukas Grossebner, Gustavo Vieira Dias
Art Director: Mike Nagy, Peter Mayer
Copywriter: Mike Nagy, Lukas Grossebner, Gustavo Vieira Dias
“Harvey Nichols Sale. Try to stay calm.”
Advertising Agency: adam&eveDDB, London, United Kingdom
Creative Director: Emer Stamp, Ben Tollett
Creative: Nikki Lindman, Toby Brewer
Producer: Daniel Moorey
Business Director: Paul Billingsley
Photographer: Daniel Stier
Account manager: Kannayo Okolie
(TrendHunter.com) The Up Top by Toronto-based brand Said the King is too dutiful to be called just a stackable water bottle; it plays the roles of a water jug, a cup, sometimes a bowl and even a plant-holding vase….
Advertising Agency: Leo Burnett, London, United Kingdom
Executive Creative Director: Justin Tindall
Creative Directors: Tony Malcolm, Guy Moore
Copywriter: Phil Deacon, Sabina Kelly
Art director: Phil Deacon, Sabina Kelly
VIDEO: Speakers and delegates at the 10th Annual Media360 conference reflect on the defining moments of the last decade, including the launch of Facebook, the rise of Google and the technologies that have changed businesses globally.
Ad technology platform business AppNexus is expanding its European team with the appointment of Jerome Underhill and Brandon Paine.
(TrendHunter.com) We’ve become somewhat disconnected in our society from the natural world, which is something that Laima Grigone looks to address with her handmade porcelain tea set. Created by hand and using…
(TrendHunter.com) Full of soft layers and organic prints, the Minimarket SS13 collection is a reflection of its whimsical inspiration, the mythical land of Shangri-La. Since it is a place that has become synonymous…
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