Hasta La Creative!

Advertising Agency: Name, City, Country Ogilvy & Mather, London, UK
Executive Creative Director: Gerry Human
Art Director: Miguel Nunes
Copywriter: Simon Lotze
Agency Producer: Ruth Darsow
Producer: Alicia Farren
Director: Frank Todaro
Production Company: Moxie Films
Music: SIREN
Post Production: Framestore
Editor: Bill Smedley, Work Post

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Advertising Agency: Nailbites, New Delhi
Founding Directors: Tarun Jangid, Anamika Joshi
Creative Directors: Anamika Joshi, Tarun Jangid
Art Director: Nikhil Raj
Copywriters: Anamika Joshi, Shashwat Rawat

A green initiative by Agrante Realty Ltd.
Background: We see extensive campaigns done around ‘save paper’ in one way or the other. Though what we usually forget about is the papers that have already been wasted.  The greatest example being the one-sided print outs taken daily in corporate offices that accounts to a major portion of paper wastage.
The Thought Behind: The one-sided papers are usually taken to present the information to someone and once having done that, it gets collected in stacks with no future defined for it. Some paper get torn after a certain period, turn yellowish due to environmental factors, catch dust with no one interested in reusing them or simply gets ignored (not reused) due to many reasons as stated below:
•    Difficulty in managing the papers
•    Fear of information getting lost once written behind any of these papers if it gets misplaced
•    Lack of professionalism in carrying these papers to meetings/conferences or to have it on desks
•    Sheer ignorance towards saving paper by making use of the one-sided print outs
The Idea: We decided to solve each issue associated with using these papers by transforming them into a beautiful notebook which people would feel proud to carry and use it. With ‘Environment Day’ around the corner, Agrante decided to collect all such sheets which lay unused and convert them into 30 page notebooks which it distributed to its employees which it could usedwas used in 7 days (Environment week – 3rd-7th June).
‘Flip4Green’ is thus an initiative to turn stacks of unused sheets into ready-to-use/notebooks, so that everyone uses them to their maximum potential.
This also helped Agrante reuse around 1500 sheets of paper into 50 notebooks – with each taking you one step closer to a greener environment. All these sheets would never have been re-used otherwise as they were slowly becoming brittle and difficult to use.
Future of this idea: Agrante now has a mandatory rule where one-sided sheets get collected so that they could be converted into ‘Flip4Green’ notebooks. We plan to scale this up by asking other corporate houses to ‘collect4green’ and use it at their end. We are also ready to convert the collected sheets into notebooks for them.

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