Hasta La Creative!

BETC is hiring Filip Nilsson, chairman of Swedish agency Forsman & Bodenfors and the creative brains behind groundbreaking digital campaigns for clients including Ikea and Volvo, to be a top creative for the Havas-owned micronetwork.

Mr. Nilsson, who has only ever worked at Forsman & Bodenfors, has yet to think up a title to describe his new role, but starting in September he will be based at BETC’s Paris headquarters, focusing on digital creativity and innovation. He will work closely with Remi Babinet, the chairman and global creative director, and Stephane Xiberras, the CEO and chief creative officer. 

“A year ago I told my partners that I was going to look for a second job,” Mr. Nilsson said. “It was the toughest speech I ever made but I’m turning 50 and I knew that if I wanted another adventure in life, now is the time. Everybody understood.” He quietly stepped down from his chairman role last year, and, when he met Mr. Babinet, soon overcame the hostility he had nurtured towards big networks during a quarter of a century at an independent agency. 

Continue reading at AdAge.com

Usually, Funny or Die is funny, at least with the site’s playfully crude original material. When it comes to the company’s most recent branded content, however, you’ll notice an immediate difference in tone. When you look at Brandon Dentertainment, the creation of Funny or Die’s in-house commercial production company Gifted Youth, you won’t see Will Ferrell battling it out with Adam McKay‘s daughter. Instead, you’ll see a dry and corny fictitious character who will host the 5th annual One Show Entertainment Awards. There’ll also be bad special effects, used for a purposeful but hollow impact. According to those familiar with this effort, “You’d be surprised how much work it takes to make something look so thoroughly bad and cheesy.”

You might recognize the actor playing Mr. Dentertainment. I don’t know his name, nor do I think it’s all that relevant to look it up, but he’s had small roles on television. And now, he’s here to stick his hand into the field of branded content award shows. I’m not sure why, and I’m also not sure why there’s a 1980s theme for the award show promo. Basically, I’m just not sure. Everything about the aesthetic strikes me as random, which may be funny to some people. Who knows? But since this is tangentially related to  Dave Franco‘s basketball video with DeAndre Jordan, I can let it slide. As for One Show Entertainment, it takes place June 13 at Deutsch LA. Ticket info here.

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